Home Health Care Website Design

Trilogy Health Services, a prominent home health care provider, was in urgent need of a comprehensive overhaul of its online presence to accommodate its vast network of over 100 unique locations. Each location required its own individualized webpage, demanding a robust and user-friendly website management system. The client’s primary goals were rapid migration, manual file management, and a complete website management system tailored to their specific needs.

Project Overview:

The project kicked off with an extensive planning phase, where the specific needs and characteristics of each location were analyzed. Trilogy Health Services emphasized the importance of a quick yet accurate redesign, as their outdated website was hindering their online visibility and user engagement.

The team decided on a phased approach, starting with the most critical locations and progressively working through the entire network. The website was built on a flexible content management system (CMS) that allowed for easy updates and management of content across all unique location pages.

Highlights and Challenges:

One of the major challenges faced during this project was the need for rapid migration and manual file management. The client had a vast amount of data that needed to be carefully transferred to the new system, ensuring no crucial information was lost in the process. The team implemented automated scripts where possible, but a significant portion of the work required meticulous manual effort.

Despite the challenges, the team managed to complete the redesign and migration in just a few months, much to the client’s satisfaction. The new website now boasts a streamlined design, enhanced functionality, and a robust management system that allows Trilogy Health Services to easily update and manage content across all location pages.

Results and Impact:

The impact of the new website was immediately apparent, with increased user engagement, improved online visibility, and positive feedback from both the client and the end-users. Trilogy Health Services now has a solid online foundation that accurately represents their brand and caters to the unique needs of each location.

The success of this project can be attributed to the team’s dedication, the strategic phased approach, and the choice of a versatile CMS. Trilogy Health Services now enjoys a website that is not only aesthetically pleasing but also highly functional and easy to manage, allowing them to continue providing top-notch home health care services across all their locations.


This case study highlights the importance of understanding client needs, meticulous planning, and choosing the right tools for the job. The Trilogy Health Services website redesign and management project showcases how a well-executed plan, combined with a skilled team, can lead to outstanding results, even under tight deadlines and complex requirements.

Law Firm Website Design

Case Study: Transforming the Online Presence of Louisville Injury Lawyer

Background: Louisville Injury Lawyer, a well-established law firm in Louisville, Kentucky, specializing in personal injury cases, found itself struggling with an outdated and inefficient digital presence. The firm’s website was not reflective of their professional expertise and was hindering potential client engagement. Despite their strong reputation in the community, the firm was losing ground to competitors with more sophisticated online platforms.

Objective: The primary goal was to overhaul Louisville Injury Lawyer’s website to enhance user experience, improve search engine rankings, and increase client engagement through online channels. The firm aimed to ensure that their digital presence accurately represented their expertise and facilitated easy communication for prospective clients.

Challenges: The firm faced several challenges, including an antiquated website design, poor user navigation, lack of mobile responsiveness, and non-optimized content for search engines. Additionally, the website was not ADA compliant, making it inaccessible to individuals with disabilities.

Solution: A comprehensive website redesign strategy was implemented, addressing the various challenges and focusing on creating a more engaging and user-friendly experience. The project involved several critical phases:

  1. Discovery and Strategy: An in-depth analysis was conducted to understand the firm’s unique selling propositions, target audience, and competitive landscape. A clear strategy was devised to enhance the website’s performance and user engagement.
  2. Design and Development: The website underwent a complete transformation, adopting a modern, clean design that aligned with the firm’s branding. User navigation was simplified, and a responsive design was implemented to ensure optimal performance across all devices.
  3. Content Strategy and SEO: New, high-quality content was developed for each practice area, ensuring it was informative and optimized for search engines. The content strategy aimed to establish the firm’s expertise and improve organic search visibility.
  4. ADA Compliance: The website was updated to ensure full compliance with ADA standards, making it accessible to a broader audience.
  5. Training and Support: Post-launch, the firm’s staff received training on managing and updating the website. Ongoing support was provided to address any technical issues and ensure the website’s continued performance.

Results: The revamped website resulted in a significant increase in online visibility, higher search engine rankings, and a substantial uptick in client inquiries. Louisville Injury Lawyer successfully enhanced its online reputation and presence, ensuring the website accurately reflected the firm’s expertise and commitment to their clients.

Conclusion: The transformation of Louisville Injury Lawyer’s digital presence marked a significant step forward for the firm, enabling them to compete more effectively in the digital landscape and connect with clients in need of their services. This case study highlights the importance of a well-designed, user-friendly website in the competitive legal sector, showcasing the positive outcomes that can result from a strategic website redesign.

Printing Company Website Design

Case Study: Digital Transformation of a Printing Company

In an era where digital media seems to dominate, the print industry still holds significant value. This case study delves into the journey of a traditional printing company as it embraced the digital world, highlighting the importance of a robust online presence even in industries rooted in tangible products.

The Challenge

The printing company, with decades of experience in the industry, faced several challenges:

  1. A decline in walk-in customers due to increasing online service providers.
  2. Difficulty in showcasing their vast portfolio of print solutions to a wider audience.
  3. The need to streamline order placements, custom requests, and delivery tracking.

The Solution

  1. Focus Niche: Bottles and Can Print Design: Recognizing the growing demand in the beverage industry, a dedicated section was created to highlight their expertise in bottle and can print design. This niche focus allowed them to cater to breweries, soda companies, and other beverage producers, showcasing their specialized designs and print solutions tailored for cylindrical packaging.
  2. Portfolio Display: The website was designed with a dynamic gallery that showcased the range of their print solutions, from traditional print services like business cards and large banners as well as their niche market.
  3. Online Order System: An intuitive order placement system was integrated, allowing customers to specify their requirements, upload designs, and track their orders in real-time.
  4. Customization Tool: Recognizing that many clients wanted unique prints, a customization tool was embedded. This allowed users to design or tweak existing templates to suit their needs.
  5. Live Chat Support: To assist clients with queries or design choices, a live chat feature was added, ensuring immediate assistance.
  6. Mobile Responsiveness: Given the surge in mobile users, the website was optimized for all devices, ensuring a seamless browsing and order placement experience.
  7. Client Testimonials and Case Studies: To build trust and showcase their expertise, a section dedicated to client feedback and detailed case studies of past projects was incorporated.


After the website’s launch:

  1. The company saw a 70% increase in online orders within the first three months.
  2. The interactive portfolio led to a 50% rise in inquiries for specialized print solutions.
  3. The live chat feature enhanced customer satisfaction rates, with 85% of users rating their experience as “excellent.”
  4. Mobile orders accounted for 40% of the total online orders, validating the importance of mobile optimization.


The digital transformation of the printing company not only expanded its reach but also modernized its operations, proving that even traditional industries can benefit immensely from a well-designed online platform. This case study serves as a testament to the fact that with the right digital strategies, businesses can evolve and thrive in an ever-changing landscape.

Veterinary Clinic Website Design

Case Study: Enhancing Online Presence for a Veterinary Clinic


In today’s digital age, even sectors like veterinary care require a strong online presence to reach and serve their clientele effectively. This case study examines the transformation of a veterinary clinic’s online platform, emphasizing the importance of user experience, accessibility, and trust-building in the pet care industry.

The Challenge

The veterinary clinic, although well-established in its local community, lacked a comprehensive online platform. They faced challenges in:

  1. Reaching a younger demographic of pet owners who primarily search for services online.
  2. Providing easy access to essential information such as services offered, appointment scheduling, and emergency care.
  3. Building trust online, given that pet care is a highly sensitive and personal service.

The Solution

  1. User-Friendly Design: A clean, intuitive website layout was developed, ensuring that visitors could easily navigate and find the information they were looking for.
  2. Online Appointment Booking: An integrated system was set up, allowing pet owners to book, reschedule, or cancel appointments at their convenience.
  3. Informative Content: Detailed sections on the services offered, preventive care tips, and profiles of the veterinary staff were added. This not only informed visitors but also helped in building trust.
  4. Emergency Contact Integration: Recognizing the urgent nature of some pet ailments, a prominent emergency contact section was added to the homepage, ensuring that pet owners could quickly access help when needed.
  5. Client Testimonials: To further build trust, a section dedicated to client testimonials and success stories was incorporated. Real-life experiences shared by pet owners added authenticity to the clinic’s services.
  6. Mobile Responsiveness: Given the increasing number of users accessing websites via mobile devices, the site was optimized for mobile viewing, ensuring a seamless experience across all devices.


we estimate that post-launch, the veterinary clinic should receive:

  1. A 60% increase in online appointment bookings.
  2. A 40% rise in website traffic, with a significant portion coming from mobile devices.
  3. Enhanced engagement with the local community, with many pet owners citing the informative content as a valuable resource.
  4. A notable increase in emergency calls, indicating that the emergency contact integration was effective.


The revamped website for the veterinary clinic not only enhanced its online visibility but also solidified its reputation as a trusted pet care provider in the community. This case study underscores the importance of a well-structured, informative, and user-friendly website in the healthcare sector, even when it pertains to our furry friends. With the right digital tools and strategies, businesses can effectively bridge the gap between online and offline worlds, ensuring they cater to their clientele’s evolving needs.

Shopify Food Sales Website Design

Sinclair Smoked Salmon needed a custom Shopify website to sell smoked salmon online. We created an modern website design using custom illustrations from local artist Matt McDole, and a platform that is easy to manage and use for the client.

Case Study: Building a Successful eCommerce Presence for a Smoked Salmon Business


In the bustling city of Louisville, Kentucky, a home-based smoked salmon business transformed into a prominent local establishment, all thanks to a well-designed website. This case study delves into the journey of this business, highlighting the importance of a strong online presence, especially in the food industry.

The Challenge

Starting a food business from home comes with its unique set of challenges. The primary concern was how to reach a wider audience and convince them to purchase a food product without tasting it first. The client needed a platform that was user-friendly, customizable, and could handle online orders and pre-orders seamlessly.

The Solution

  1. Choosing the Right Platform: Shopify was selected as the platform for the website. Known for its ease of use, customization options, and a seamless checkout process, Shopify is considered ideal for restaurants and food businesses.
  2. Incorporating Local Art: To give the website a unique touch and resonate with the local audience, artwork by a renowned Louisville artist, was integrated into the design.
  3. Prioritizing Packaging and Design: Recognizing the critical role of packaging in the food industry, a professional designer was hired. This ensured that the packaging not only preserved the quality of the smoked salmon but also appealed to potential customers.
  4. Professional Photography: To further enhance the website’s appeal, professional food photographers were recommended. Their expertise in styling and lighting food made the smoked salmon look irresistible.


The website became more than just a sales platform; it was a tool to connect with customers and share the brand’s story. Even if the majority of sales didn’t come directly from the website, it played a pivotal role in brand awareness and customer engagement.

The client’s business saw significant growth, moving from a home-based setup to a prominent location in Louisville. The website’s design, combined with the quality of the smoked salmon, convinced customers to make a purchase without tasting the product first.


Starting a food business online might seem daunting, especially for those whose expertise lies in cooking rather than coding. However, with platforms like Shopify, businesses can establish a strong online presence without any technical experience. This case study underscores the importance of a well-designed website in the food industry, emphasizing branding, packaging, and professional photography.

For those looking to embark on a similar journey, remember: you don’t have to do it alone. With the right tools and guidance, you can build a successful online food business that resonates with your target audience.

Cultural District Branding, Marketing, and Merchandise

The Bourbon District in Louisville, Kentucky, is a prime example of how integrated marketing and branding strategies can revitalize a walkable district, enhancing its appeal to both locals and tourists. With a rich history intertwined with the bourbon industry, the district offers an array of distilleries, bourbon-themed shopping, tours, and historical sites, making it a unique destination for bourbon enthusiasts worldwide. This case study highlights the comprehensive approach taken by our team to brand, market, and promote the Bourbon District, focusing on place-making initiatives, merchandise development, and digital marketing strategies to fuel economic development in the region.

Place-making for the Chamber of Commerce and Economic Development Corporation of a Walkable Business District


The Bourbon District is home to historic businesses like Vendome, a renowned maker of copper stills, and is a major tourism attraction in Louisville. Recognizing the potential for economic advancement through tourism, the local Chamber of Commerce and Economic Development Corporation sought to enhance the district’s branding and marketing efforts to attract more visitors and encourage longer stays.

Project Overview

Our team was tasked with creating a cohesive branding and marketing strategy for the Bourbon District. The project aimed to increase visibility, improve wayfinding, and create memorable experiences for visitors, thereby supporting local businesses and promoting economic development.

Strategies and Implementations

1. Branding and Identity Development

  • Trademarked Domain and Recognizable Mark: We assisted in purchasing a trademarked domain name for the district and created a recognizable mark that symbolizes the Bourbon District’s unique identity. This mark was prominently displayed on banners throughout downtown Louisville, establishing a strong visual presence.

2. Digital Marketing

  • Dedicated Website: A dedicated website was developed to serve as a central marketing hub for all participating bourbon locations within the district. The website features comprehensive information about tours, shopping, dining, and historical attractions, making it easy for visitors to plan their visit.

3. Place-making and Wayfinding

  • Maps and Brochures: Custom maps of the district were designed for brochures, enhancing the visitor experience by providing a tangible guide to explore the area.
  • Wall Murals and Building Wrap: A full building wrap mural was created to encourage visitors to take selfies and share their experiences on social media, thereby organically promoting the district.
  • Historic Map Markers and Wayfinding Maps: Updated historic map markers and wayfinding maps were installed at every corner, improving navigation throughout the district. Ground stickers were also employed to guide visitors to key attractions.

4. Merchandise Development

  • A complete set of merchandise was developed to enhance the tourism experience, allowing visitors to take a piece of the Bourbon District home with them. This range included items that captured the essence of the district, further promoting the brand beyond its geographical boundaries.


The comprehensive branding, marketing, and merchandise strategy implemented for the Bourbon District has had a significant impact on its economic development. Key outcomes include:

  • Increased Visitor Engagement: The interactive and visually appealing marketing materials, such as the mural and wayfinding signs, have significantly increased visitor engagement and social media presence.
  • Enhanced Visitor Experience: The provision of detailed maps and a dedicated website has made it easier for tourists to navigate the district, resulting in longer stays and increased spending in local businesses.
  • Strengthened Brand Identity: The creation of a unique mark and the widespread use of branded merchandise have strengthened the Bourbon District’s identity, making it a recognizable destination for bourbon enthusiasts globally.


The Bourbon District’s branding, marketing, and merchandise project demonstrates the power of integrated place-making strategies in promoting economic development. By creating a cohesive brand identity, enhancing digital and physical wayfinding, and developing a range of merchandise, our team was able to significantly improve the visitor experience, thereby contributing to the district’s economic success. This case study serves as a model for other economic development corporations and chambers of commerce looking to revitalize and promote their districts.

Cleaning and Restoration Company Website Design

As a website designer for a cleaning and restoration company, it is important to create a website that effectively markets the company’s services, experience, and expertise. This includes incorporating professional and polished design elements, showcasing customer testimonials, before and after photos, and providing detailed information about the services offered including emergency services as well as the unique and high-quality tools they offer clients.

Search engine optimization took a key focus in the website design to ensure that the company’s website appeared high in search engine results for relevant keywords. The website is also mobile-friendly and easy to navigate, making it easy for potential customers to find the information they need.

We were sure to incorporate an easy-to-use contact form, a phone number, and email address prominently displayed on the website, and additional integrated tools to make it easy for potential customers to reach the company to schedule an appointment or request a quote. Social media was also integrated into the design as it is also crucial for the company’s marketing efforts, providing a platform for the company to connect with potential customers and share its latest projects, services, and offers.

Email marketing campaigns were integrated into the website design, allowing the company to keep its customers informed about its latest services, promotions, and offers and to maintain a strong relationship with existing customers while attracting new ones.

Sports Center Website Design

We, at Design Web Louisville, created a custom website for Smash Zone Baseball that features their trainers and events at their location. We included a custom editable birthday invitation template for their birthday events rental pages and an easy-to-edit back end. The website allows them to sell sign-ups and connect with parents and students. The website redesign was successful and exceeded their expectations. This baseball training center website design showcases state-of-the-art facilities, experienced trainers and, personalized training programs, testimonials, a schedule of classes and camps, making it easy for players and parents to find the right option they need to get in the batting cages and start swinging.

Custom Product E-commerce Website Design

Designweb Louisville is proud to have helped CarArtWorks, a licensed product company, to create a website that showcases and sells their unique and custom-licensed products online to customers worldwide. Our case studies demonstrate our ability to design e-commerce websites that increase online sales, improve customer experience, and drive brand awareness. Let us help your company take its online sales to the next level.

To create a top quality and fast converting custom-licensed product website, we focused on adding these essential features:

  1. E-commerce functionality: including the ability to add products, manage inventory, process payments, and handle shipping and returns all from the easy to use dashboard.
  2. Product catalog: with a clear and easy-to-use product catalog that allows customers to browse and filter products by category, price, and other attributes.
  3. Product detail pages: featuring detailed pages for each product that include high-quality images, product descriptions, pricing, and other relevant information to help sell the licensed products and confirm the authenticity of the license.
  4. Secure checkout: with a secure checkout process to ensure the safety of customer information and payment details.
  5. Responsive mobile friendly design: for a website that is optimized for all devices, including smartphones, tablets, and desktop computers.
  6. Search Engine Optimization: of the website for search engines, to improve its visibility and ranking in search results.
  7. Licensing agreement and legal pages: that contain the terms and conditions of the licensed products, copyright information, and other legal information to protect our interests.
  8. Contact/support page: where customers can contact us with questions or concerns, or access customer support resources.
  9. Customer account: that allows customers to create an account, track their orders, and save their shipping and billing information for future purchases.
  10. Marketing and promotion features: that allow us to promote our products and offers, such as email marketing and social media integration.

Small Business Retail Website & Logo Design

We created a custom retro 1980s logo design with lettering that is ideal for maximum visibility on the store’s signage. A custom matching website was created with an easy-to-use and edit back end as well as an easy-to-sell e-commerce package. The site was up and running in just a few weeks, and now you can buy unique vintage one-of-a-kind hats from Slim Daddy hats any time of day.