Shopify Food Sales Website Design

Sinclair Smoked Salmon needed a custom Shopify website to sell smoked salmon online. We created an modern website design using custom illustrations from local artist Matt McDole, and a platform that is easy to manage and use for the client.

Case Study: Building a Successful eCommerce Presence for a Smoked Salmon Business


In the bustling city of Louisville, Kentucky, a home-based smoked salmon business transformed into a prominent local establishment, all thanks to a well-designed website. This case study delves into the journey of this business, highlighting the importance of a strong online presence, especially in the food industry.

The Challenge

Starting a food business from home comes with its unique set of challenges. The primary concern was how to reach a wider audience and convince them to purchase a food product without tasting it first. The client needed a platform that was user-friendly, customizable, and could handle online orders and pre-orders seamlessly.

The Solution

  1. Choosing the Right Platform: Shopify was selected as the platform for the website. Known for its ease of use, customization options, and a seamless checkout process, Shopify is considered ideal for restaurants and food businesses.
  2. Incorporating Local Art: To give the website a unique touch and resonate with the local audience, artwork by a renowned Louisville artist, was integrated into the design.
  3. Prioritizing Packaging and Design: Recognizing the critical role of packaging in the food industry, a professional designer was hired. This ensured that the packaging not only preserved the quality of the smoked salmon but also appealed to potential customers.
  4. Professional Photography: To further enhance the website’s appeal, professional food photographers were recommended. Their expertise in styling and lighting food made the smoked salmon look irresistible.


The website became more than just a sales platform; it was a tool to connect with customers and share the brand’s story. Even if the majority of sales didn’t come directly from the website, it played a pivotal role in brand awareness and customer engagement.

The client’s business saw significant growth, moving from a home-based setup to a prominent location in Louisville. The website’s design, combined with the quality of the smoked salmon, convinced customers to make a purchase without tasting the product first.


Starting a food business online might seem daunting, especially for those whose expertise lies in cooking rather than coding. However, with platforms like Shopify, businesses can establish a strong online presence without any technical experience. This case study underscores the importance of a well-designed website in the food industry, emphasizing branding, packaging, and professional photography.

For those looking to embark on a similar journey, remember: you don’t have to do it alone. With the right tools and guidance, you can build a successful online food business that resonates with your target audience.

Digital Marketing Case Study: Sinclair Smoked Salmon, Shopify Food Sales Website Design

We were excited to work with Sinclair Smoked Salmon on this project. They needed a new website, digital marketing services, a shopify ecommerce solution and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.

Case Study Goals:

In our initial discovery meeting with Sinclair Smoked Salmon we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, create a website with a modern design, and to complete this project within the limits of a set deadline and budget.

Case Study Results:

We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: appreciated having a great aesthetic design that met their style and brand objectives, effectively added custom illustrations, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Sinclair Smoked Salmon was looking for, and we are committed to remaining a trusted digital partner in support of Sinclair Smoked Salmon's objectives.

Project Sample:

Shopify Website About Page Design

Interested in creating your own Shopify Food Sales Website Design project?

We can help you from beginning to end! We pride ourselves on transparent pricing, and honest up front instant quotes with no hassle or no pushy sales tactics. We offer custom quotes for those who just need a little help getting started and for bigger projects that require ongoing maintenance. Not sure where to start or what you need? We offer free consultations by phone and email too. Whatever you need, we've got you covered. Just give us a call to speak with a designer immediately or fill out this contact form and we will get back to you today.