Trilogy Health Services, a prominent home health care provider, was in urgent need of a comprehensive overhaul of its online presence to accommodate its vast network of over 100 unique locations. Each location required its own individualized webpage, demanding a robust and user-friendly website management system. The client’s primary goals were rapid migration, manual file management, and a complete website management system tailored to their specific needs.
The project kicked off with an extensive planning phase, where the specific needs and characteristics of each location were analyzed. Trilogy Health Services emphasized the importance of a quick yet accurate redesign, as their outdated website was hindering their online visibility and user engagement.
The team decided on a phased approach, starting with the most critical locations and progressively working through the entire network. The website was built on a flexible content management system (CMS) that allowed for easy updates and management of content across all unique location pages.
Highlights and Challenges:
One of the major challenges faced during this project was the need for rapid migration and manual file management. The client had a vast amount of data that needed to be carefully transferred to the new system, ensuring no crucial information was lost in the process. The team implemented automated scripts where possible, but a significant portion of the work required meticulous manual effort.
Despite the challenges, the team managed to complete the redesign and migration in just a few months, much to the client’s satisfaction. The new website now boasts a streamlined design, enhanced functionality, and a robust management system that allows Trilogy Health Services to easily update and manage content across all location pages.
Results and Impact:
The impact of the new website was immediately apparent, with increased user engagement, improved online visibility, and positive feedback from both the client and the end-users. Trilogy Health Services now has a solid online foundation that accurately represents their brand and caters to the unique needs of each location.
The success of this project can be attributed to the team’s dedication, the strategic phased approach, and the choice of a versatile CMS. Trilogy Health Services now enjoys a website that is not only aesthetically pleasing but also highly functional and easy to manage, allowing them to continue providing top-notch home health care services across all their locations.
This case study highlights the importance of understanding client needs, meticulous planning, and choosing the right tools for the job. The Trilogy Health Services website redesign and management project showcases how a well-executed plan, combined with a skilled team, can lead to outstanding results, even under tight deadlines and complex requirements.
Digital Marketing Case Study: Trilogy Health Services, Home Health Care Website Design
We were excited to work with Trilogy Health Services on this project. They needed an updated website, website maintenance, graphic design, creative assets, digital marketing services, implement lead quality tracking, increase relevancy and improve quality scores, website hosting migration, data migration, WP Engine hosting managent , rush design and development and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Trilogy Health Services we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, applying custom design using inspiration from the client, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
These highlights underscore Trilogy Health Services' commitment to innovation, quality care, and creating a user-friendly online experience for their clients and patients. Wide Network: Trilogy Health Services operates over 100 unique locations, providing extensive coverage and support in home health care services. Rapid Website Redesign and Migration: Despite the complexities and vastness of the project, the team managed to complete the website redesign and migration in just a few short months, showcasing efficiency and expertise. Individualized Location Pages: Each of the over 100 locations has its own individualized webpage, ensuring tailored content and information for users of each specific location. Robust Website Management System: The implementation of a flexible and user-friendly content management system allows Trilogy Health Services to easily manage and update content across all location pages, ensuring consistency and accuracy. Improved Online Visibility and User Engagement: Post-launch, the new website has resulted in increased user engagement and improved online visibility, contributing to the overall success and reach of Trilogy Health Services. Positive Client Feedback: Trilogy Health Services expressed satisfaction with the speed, accuracy, and quality of the website redesign, highlighting the success of the project. Commitment to Quality Care: The website serves as a reflection of Trilogy Health Services’ commitment to providing high-quality home health care services across all their locations. Adaptability and Scalability: The new website is not only aesthetically pleasing and functional but also adaptable and scalable, ensuring that it can grow and evolve alongside Trilogy Health Services. Enhanced Functionality: With improved design and navigation, the website offers enhanced functionality, making it easier for users to find the information they need. Solid Online Foundation: The successful completion of this project has provided Trilogy Health Services with a solid online foundation, positioning them well within the digital space of home health care providers. We like to consider ourselves a valuable partner to Trilogy Health Services, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, built a custom site to meet exact design requests, easily updating and added new content, found it easier for visitors to access information, saved money long-term, integrated seamlessly with multiple business tools and API, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Trilogy Health Services was looking for, and we are committed to remaining a trusted digital partner in support of Trilogy Health Services's objectives.