Trilogy Health Services is a home health care provider operating over 130 community locations across multiple states. When they came to us, they were locked into a costly and restrictive vendor contract and needed a partner to migrate their entire web presence to a new platform on an accelerated timeline.
Trilogy Health Services: Large-Scale Healthcare Website Migration
The scope was massive. The corporate site alone included a faceted community search tool, interactive mapping, service pages, a careers section, lead capture forms, COVID-19 resources, compliance pages, and a blog that aggregated content across the full network. Beyond that, each of the 130+ community locations had its own microsite with 8 or more custom pages containing unique uploaded files, location-specific floor plans, photo galleries, virtual tour embeds, calendar blocks, bill payment integrations, contact forms, review pages, and custom tags. The project also included 131 lifestyle pages, FAQ and resource pages, newsletter integrations, and an archive of blog posts. All content required PHI protections for resident information and WCAG compliance throughout.
We started by exporting the entire existing site and converting the content into structured, portable spreadsheets so the client’s copywriting team could review and update location details in parallel with development. From there, we built a modular template system using reusable and custom blocks that could be applied consistently across all 130+ locations while still allowing for the unique content each community required. Automated scripts handled the bulk of the migration, but a significant portion of the work required manual attention to ensure nothing was lost, misassigned, or broken across what amounted to well over 1,000 individual pages.
The project followed a phased approach with client review and approval gates at each stage, starting with content export, then design audit and template development, then location-by-location content import with individual page review, and finally QA testing and launch. The project was estimated at 1,120 hours across two full-time developers, a QA analyst, and project management. We delivered on an accelerated timeline of roughly three months with virtually no downtime during the transition.
Following launch, we provided 90 days of post-launch support that included building a custom community addition tool, allowing Trilogy’s team to spin up new location microsites in bulk using the template system we created. This gave them the independence to scale their web presence as they opened new communities without needing a developer for each one.
Once the technical foundation was solid and the client’s team was comfortable managing it, we coordinated a smooth transition to their agency of record for ongoing content and design work. The live Trilogy site continues to grow and change under that team. The work described and shown here reflects the scope and quality of our original build.
Digital Marketing Case Study: Trilogy Health Services, Home Health Care Website Design
We were excited to work with Trilogy Health Services on this project. They needed an updated website, website maintenance, graphic design, creative assets, digital marketing services, implement lead quality tracking, increase relevancy and improve quality scores, website hosting migration, data migration, WP Engine hosting managent , rush design and development and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Trilogy Health Services we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, applying custom design using inspiration from the client, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
These highlights underscore Trilogy Health Services' commitment to innovation, quality care, and creating a user-friendly online experience for their clients and patients. Wide Network: Trilogy Health Services operates over 100 unique locations, providing extensive coverage and support in home health care services. Rapid Website Redesign and Migration: Despite the complexities and vastness of the project, the team managed to complete the website redesign and migration in just a few short months, showcasing efficiency and expertise. Individualized Location Pages: Each of the over 100 locations has its own individualized webpage, ensuring tailored content and information for users of each specific location. Robust Website Management System: The implementation of a flexible and user-friendly content management system allows Trilogy Health Services to easily manage and update content across all location pages, ensuring consistency and accuracy. Improved Online Visibility and User Engagement: Post-launch, the new website has resulted in increased user engagement and improved online visibility, contributing to the overall success and reach of Trilogy Health Services. Positive Client Feedback: Trilogy Health Services expressed satisfaction with the speed, accuracy, and quality of the website redesign, highlighting the success of the project. Commitment to Quality Care: The website serves as a reflection of Trilogy Health Services’ commitment to providing high-quality home health care services across all their locations. Adaptability and Scalability: The new website is not only aesthetically pleasing and functional but also adaptable and scalable, ensuring that it can grow and evolve alongside Trilogy Health Services. Enhanced Functionality: With improved design and navigation, the website offers enhanced functionality, making it easier for users to find the information they need. Solid Online Foundation: The successful completion of this project has provided Trilogy Health Services with a solid online foundation, positioning them well within the digital space of home health care providers. We like to consider ourselves a valuable partner to Trilogy Health Services, working together on this project to meet all of their objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, built a custom site to meet exact design requests, easily updating and added new content, found it easier for visitors to access information, saved money long-term, integrated seamlessly with multiple business tools and API, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Trilogy Health Services was looking for, and we are committed to remaining a trusted digital partner in support of Trilogy Health Services's objectives.
Mobile Website Home Heath Care Wireframe Flowchart Whiteboard
Project Sample: Mobile Responsive Home Heath Care Company Locations Page Website Design
Mobile Responsive Home Heath Care Company Care options Page Website Design
