Monday, June 22nd

Locked out? It’s your website. You should be able to edit it.

Did someone build your website, and now you can’t change anything on it without paying them or fighting a tool you don’t understand?

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How to Design a Returns Experience That Keeps Customers Happy Without Killing Margins

A sale may generate revenue, but the customer experience after purchase often determines long-term loyalty.

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Friday, May 15th

The Psychology of Wearable Branding: Why Physical Merchandise Drives Brand Recall

Most brands fight for attention on screens. Wearable branding takes a different approach by showing up in real life.

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Tuesday, April 28th

Playful vs. Professional Site Design

Playful vs. Professional Site Design: How to Choose Whether to Get Creative or Play It Safe With Business Site Aesthetics

Whether designing a website from scratch or updating it, one of the biggest questions is whether to take a playful or professional approach with its design.

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Friday, April 17th

A Marketer’s Introduction to DOOH Retargeting

DOOH retargeting is when a physical display is connected to a private screen. A key benefit of retargeting is that it identifies who actually saw the ad using anonymized mobile location data, rather than sending a message to everyone. This allows for a level of audience-specific reinforcement that regular billboards could never achieve. 

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