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Thursday, October 1st
Corporate Vs. Nonprofit Marketing: How Should Your Strategies Differ?

While corporate and nonprofit organizations both rely on digital marketing to reach their audiences, their end goals create fundamentally different rules of engagement.
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Monday, September 14th
More Consumers Are Demanding Personalization. Here Are 5 Places to Start

Consumers increasingly expect brands to understand what they need and make interactions feel relevant, spanning communications, product recommendations and omnichannel experiences.
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Friday, July 17th
How to Create a Customer Journey Map That Actually Drives Results

Customers rarely take a direct path to making a purchase.
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Monday, June 22nd
Locked out? It’s your website. You should be able to edit it.

Did someone build your website, and now you can’t change anything on it without paying them or fighting a tool you don’t understand?
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How to Design a Returns Experience That Keeps Customers Happy Without Killing Margins

A sale may generate revenue, but the customer experience after purchase often determines long-term loyalty.
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