Metro Window Company Website Design Case Study
Project Overview
Design Web Louisville was commissioned to develop a modern, user-friendly website for Metro Window Company, a well-established business serving the greater Louisville, Jefferson County, and Oldham County areas since 1980. The project coincided with the company’s transition to new ownership under Russell Fallon & Family in late 2023, requiring a design that would honor their 40+ year legacy while positioning them for future growth.
Client Background
Metro Window Company has evolved from its origins as a boutique supplier of new construction windows and doors to become a comprehensive window and door solution provider. Their services span new construction, replacement installation, and repairs, with a commitment to using their own experienced employees rather than subcontractors. The company partners with premium manufacturers including Windsor, MGM, and Masonite to deliver high-quality products to their customers.
Design Objectives
The website needed to accomplish several key business goals: showcase their extensive product catalog, highlight their four decades of expertise, facilitate easy consultation scheduling, and emphasize their commitment to quality service. The design also needed to reflect their recent ownership transition while maintaining the trust they’d built in the community since 1980.
Design Solution
Our approach focused on creating a clean, professional website that would make it easy for customers to explore products and services while emphasizing the company’s legacy of quality. The site architecture was organized around their three main service categories: New Construction, Installation and Replacement, and Service and Repairs.
Website Features
The homepage immediately establishes credibility with their “Louisville’s Best Kept Secret for Premium Windows and Doors for Over 40 Years” messaging. We integrated a prominent call-to-action for free consultations, featuring their phone number (502-222-7828) in an easily accessible location throughout the site.
The customer journey was carefully mapped to guide visitors through the decision-making process, from initial product exploration to scheduling a consultation with a design specialist. We incorporated a review showcase featuring verified customer testimonials to build trust and demonstrate their track record of excellence.
Technical Implementation
The website was built with a focus on lead generation and user experience. Key technical features include:
A streamlined consultation scheduling system Product catalog integration showcasing their manufacturer partnerships Mobile-responsive design for optimal viewing on all devices Contact forms integrated with their customer relationship management system Location-based service area mapping Photo galleries of completed projects Integration of customer reviews and testimonials
Content Strategy
The content strategy emphasizes Metro Window Company’s key differentiators: their long history in Louisville, their use of employee installers rather than subcontractors, their comprehensive service offerings, and their commitment to quality. We developed distinct sections for their three main service categories, each with detailed information about products and services.
Results and Impact
The new website has successfully positioned Metro Window Company for their next phase of growth under new ownership while maintaining their established market presence. The site effectively communicates their value proposition of being a full-service window and door company with decades of experience and a commitment to quality craftsmanship.
Key performance indicators show: Increased consultation requests through the online scheduling system Higher engagement with the product catalog Improved mobile user experience Enhanced visibility in local search results Stronger lead generation through multiple contact channels
Client Testimonial
Russell Fallon, the new owner, reported that the website has helped maintain continuity during the ownership transition while positioning the company for future growth. The emphasis on their legacy of quality and comprehensive service offerings has resonated with both existing and new customers.
Future Developments
The website platform was built with scalability in mind, allowing for future enhancements such as: Online payment integration for service calls Virtual consultation capabilities Expanded product visualization tools Integration with supplier inventory systems Enhanced project galleries and case studies
Project Credits
Design and Development: Design Web Louisville Year: 2023-2024 Industry: Window and Door Sales and Installation Location: Greater Louisville Area, Kentucky
Digital Marketing Case Study: Metro Window Co., Window Company Website Design
We were excited to work with Metro Window Co. on this project. They needed a new website, digital marketing services, logo design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Metro Window Co. we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, updating and repairing the website, and to complete this project within the limits of a set deadline and budget.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Metro Window Co. was looking for, and we are committed to remaining a trusted digital partner in support of Metro Window Co.'s objectives.
Window Company OOH Media Ad
Project Sample: Window Company Home Page Website Design
