I want to tell you about a really fulfilling project we recently completed for Shift Happens, a new counseling and therapy practice in Louisville. This project was special because we got to help a mental health professional translate their vision into a digital presence right as they were launching their practice.
When the founder of Shift Happens, Candance Brunyate, first reached out to us, she had a clear vision for her therapy practice but needed help creating a website that would both reflect her approach to mental health and serve as a practical tool for connecting with potential clients. As a new business, making the right first impression online was absolutely crucial.
Helping Shift Happens Counseling Establish Their Digital Presence in Louisville
We started by really listening to what made her practice unique. The name “Shift Happens” already conveyed something important about her therapeutic philosophy—that change and transformation are possible even in difficult circumstances. We wanted the website to embody that message of hope and possibility while still maintaining the professionalism essential for a mental health service.
Using WordPress as our foundation, we built a website that balanced warmth and professionalism. The color palette we selected included calming blues and greens that research shows can reduce anxiety—something particularly important for a therapy website where visitors might be browsing during stressful periods in their lives.
For content development, we worked closely with the therapist to craft messaging that clearly explained her services, approach, and specialties without overwhelming potential clients with jargon or technical terms. We created separate service pages for individual therapy, couples counseling, and group sessions, each with thoughtful descriptions that helped potential clients understand what to expect.
One feature we’re particularly proud of was the secure contact form we implemented, which included appropriate privacy notices to reassure clients that their initial outreach would be handled with confidentiality—something absolutely essential in mental health services.
We also incorporated a simple but effective appointment request system that integrated with her practice management software, making it easier for her to manage new client inquiries while she focused on launching other aspects of her business.
The website launched right alongside her practice opening, giving her an immediate professional presence in the Louisville therapy community. It was incredibly rewarding to hear that she received her first client inquiry through the website within days of launching.
Digital Marketing Case Study: Shift Happens Compassionate Mental Health & Addiction Counseling, Counseling and Therapy Practice Website
We were excited to work with Shift Happens Compassionate Mental Health & Addiction Counseling on this project. They needed a new website, digital marketing services, logo design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Shift Happens Compassionate Mental Health & Addiction Counseling we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, integrating a simple appointment setting calendar tool, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Created a complete website for a new therapy practice in Louisville Developed thoughtful content that balanced professionalism with approachability Implemented secure contact forms with appropriate privacy measures Built separate service pages for different therapy offerings Designed with a calming color palette appropriate for mental health services Integrated appointment request system with practice management software Coordinated website launch with practice opening Mobile-friendly design for clients searching for help on any device The website was fully updated, modern and working well on all devices from phones to tablets to desktop screens. We like to consider ourselves a valuable partner to Shift Happens Compassionate Mental Health & Addiction Counseling, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service and enjoyed our unique personal touch and custom sales process. These were precisely the results Shift Happens Compassionate Mental Health & Addiction Counseling was looking for, and we are committed to remaining a trusted digital partner in support of Shift Happens Compassionate Mental Health & Addiction Counseling's objectives.
