Project Overview
Design Web Louisville was tasked with creating a distinctive visual identity for Metro Window Company, a well-established window and door provider serving the greater Louisville area since 1980. The logo design needed to reflect both the company’s premium product offerings and its deep roots in the Louisville community, while appealing to both residential and commercial clients.
Design Challenge
The primary challenge was to create a visual identity that would honor Metro Window Company’s 40+ year legacy while positioning them for their next chapter under new ownership. The design needed to convey professionalism, craftsmanship, and their connection to Louisville’s architectural heritage, while remaining timeless and versatile across various applications.
Design Solution
The centerpiece of the brand identity is an elegant logo that combines architectural elements with local symbolism. The design features a fleur-de-lis, a symbol deeply connected to Louisville’s heritage, framed within a window featuring an arched top frame. This combination creates a sophisticated mark that speaks to both the company’s product focus and its Louisville roots.
Design Elements
The logo’s architecture was carefully considered to represent different aspects of the business:
The arched window frame represents the company’s expertise in premium window installations and their attention to architectural detail. The arch specifically suggests classic design and timeless quality, reflecting their high-end product offerings.
The fleur-de-lis, centered within the window frame, creates an immediate connection to Louisville’s cultural identity while also suggesting refinement and excellence. This symbol resonates strongly with local customers while adding a touch of sophistication to the overall design.
Color Palette
The color scheme was selected to convey premium quality and timeless elegance:
Gold: Represents premium quality and excellence in service Bronze: Suggests craftsmanship and durability White: Conveys clarity and professionalism Black: Adds sophistication and authority
This combination of warm metallics with classic neutrals creates a versatile palette that works effectively across all marketing materials, signage, and digital applications.
Typography
Tan Parfait was chosen as the primary font for its blend of classic elegance and modern readability. The font’s characteristics complement the architectural elements of the logo while maintaining excellent legibility across various sizes and applications. Its subtle sophistication aligns perfectly with Metro Window Company’s position as a premium service provider.
Applications
The logo was designed to maintain its impact across multiple applications:
Vehicle graphics and wraps Business stationery and cards Website and digital media Building signage Installation yard signs Product catalogs Trade show displays Employee uniforms
Implementation Strategy
The new logo was rolled out as part of the ownership transition, helping to signal the company’s evolution while maintaining its established market presence. The implementation included comprehensive brand guidelines to ensure consistent usage across all touchpoints.
Results
The new logo has successfully: Strengthened Metro Window Company’s market position as a premium provider Created a memorable visual connection to Louisville’s architectural heritage Provided a professional foundation for the company’s marketing efforts Helped smooth the transition to new ownership while honoring the company’s legacy
Client Feedback
The new ownership team, led by Russell Fallon & Family, reported that the logo effectively communicates their commitment to quality while maintaining the company’s established reputation. The design has resonated with both long-time customers and new clients, supporting their business growth objectives.
Design Impact
The logo has become a recognized symbol of quality window and door services in the Louisville area, effectively differentiating Metro Window Company in a competitive market. Its timeless design ensures longevity while its careful attention to local elements helps maintain the company’s strong community connections.
Credits
Design: Design Web Louisville Year: 2023-2024 Industry: Window and Door Sales and Installation Location: Greater Louisville Area, Kentucky
Digital Marketing Case Study: Metro Window Co., Window Company Logo Design
We were excited to work with Metro Window Co. on this project. They needed a new website, digital marketing services, logo design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Metro Window Co. we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, updating and repairing the website, and to complete this project within the limits of a set deadline and budget.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Metro Window Co. was looking for, and we are committed to remaining a trusted digital partner in support of Metro Window Co.'s objectives.
Window Company Business Card, Magnet and Stickers
Project Sample: Window Company Home Page Website Design
