Samantha was starting a new business for her mental health therapy practice, Total Restoration Group Louisville. She came to us and we were able to put together a simple website that promoted all of her services and targeted her audience. The site is set up to funnel visitors to goal conversions while maintaining design aesthetic. The cool slanted background adds to the design and draws the eye down to the contact forms, increasing goal conversion and appointment setting.
Becky and Lisa from Spencer County Physical Therapy were in need of a website redesign. We put together a simple, yet informative, website to show off all the great work they do with physical therapy. The great thing about websites and the internet is that small businesses can compete with larger corporations, and we were able to create a site for Spencer County Physical Therapy that put them on an equal playing field with larger hospital networks in the region. If you need help with your site, or want to put your new business on the internet, contact us for quick, affordable, and helpful service.
For the love of short stories, I’ll go ahead to say, “yea, there is a goldmine in influencer marketing”. As a matter of fact, it is a relatively untapped goldmine. While the majority of internet business owners are channeling resources into driving traffic from SEO and social media ads, the minority are reaping the rewards of affordable influencer marketing.
You might be asking “what is influencer marketing?” Influencer marketing is a form of digital marketing where internet business owners (mostly those with products to sell) hire highly influential social media users to promote their stuff to their followers or audience. It’s similar to paying an email marketer with a large email list to blast emails about your business his contacts for a fee. Like every other form of internet marketing, you must find a winning strategy to reap the full benefits of influencer marketing.
MOST COMMON FORMS OF INFLUENCER MARKETING
Nearly every social media platform allows the upload of multimedia content — including videos. Influencer may upload a testimonial video explaining and narrating a sales-oriented description of product or services being advertised. This strategy works effectively since videos are maybe the most contents out there. The use of testimonial videos is usually the priciest form of influencer marketing.
This is the most common form of influencer marketing and is often less expensive. All it takes here is a shout out to the product, service, website or social media page of the client. It comes as a text post for Twitter & Facebook, or picture post for Instagram. Shout outs are good for a low budget campaign.
RECOMMENDED STRATEGIES TO ADOPT
Research The Influencer’s Followers/Audience
So much as influencer marketing can guarantee engagement, you do want to make actual sales. If you hire an influencer with followers over 40 years of age and advertise fidget spinners, you’ll get views but maybe zero sales. Age range is just one of many factors to consider; gender, interests and hobbies all count here. An easy way to find this out is looking into the public profile of prospective influencer, his followers probably like what he likes. So, as much as you can, do a quick research into prospective influencer’s followers to see if you are a good fit.
Let the Campaign Run A Little While
This is important if you’re just getting into influencer marketing. Shell out a few bucks to let the campaign run for a while, at least, a week. While you’re at it, be on the lookout for days and hours that sell better than others. This knowledge will come in handy in helping you spend more effectively in the future.
Remember how we started off saying influencer marketing is relatively untapped? It means unlike most opportunities on the internet, there is no sign of saturation yet. It is totally affordable and effective. There’s no harm in exposing your business to an extra source of traffic.
An incredible new art festival is coming to Louisville and Design Web is proud to be a part of it. Our crew at Design Web put together a great website, and our experts are running social media and digital marketing for the festival. We’ve already seen a tremendous response of volunteers, artists, and vendors who are excited to join up for the inaugural event happening on September 8th, 9th, and 10th, 2017.
The First Friday Hop is an incredibly popular Downtown Louisville event that has been running for almost 20 years. Design Web was brought on to help with social media, SEO, marketing, event organization, and web design and web development for the project. Our very own Jael Roed is responsible for a majority of the work done on the First Friday Hop in 2016, growing the event and increasing attendance through promotions such as Pokemon Hop and Day of the Dead. Our work on the website features high-end user functionality with many add-ons, including a gig calendar, mailing list, member profiles, and other functionality. We look forward to growing the event even more in 2017!
We created a quick, one-page website to highlight Butchertown, its history, and its businesses due to the expansion of the Republic Bank First Friday Hop to now include Butchertown. The many features of the site include an email signup, event calendar, and linkbacks for all the area businesses.
At Design Web, we love all things bourbon. Our love of bourbon inspired us to create this amazing website that celebrates Downtown Louisville and the many bourbon bars and restaurants. We hope that visitors and residents of Louisville can use this website to find the best bourbon foods, drinks, and merchandise.
Jeff Wright and his family of dogs came to us with a need for a new website and help setting up his social media accounts. We were able to help him design and develop an attractive new website that will help improve his search engine optimization. Our social media expert was also able to build his social media profile, allowing him to promote his Facebook, Twitter, and Instagram at his various events.
Working with Louisville Downtown Partnership and other members of Louisville Metro, we put together a simple landing page for their Holiday in the City event. Louisville’s Holiday in the City promotes holiday happenings and events throughout Downtown Louisville. The website we created has user interaction in mind, with all the relevant content about the events up front, making them super-easy to find. We also created a countdown clock so that no one will miss the start of the annual holiday event, which kicks off with Light Up Louisville.
The Best Web Design Company in Louisville.