If you want to promote your brand on social media, Instagram could be your top choice to establish your business. It is essential to focus on different methods to increase your reach, as several brands on the platform post specific content to impress followers.
And, for that, the Instagram Explore page comes into the picture. Featuring on the explore page is a sure-shot to increase the visibility of your content, getting viral to boost engagement in a short time. With little effort, it is sure to increase the possibilities of your post to reach the explore page. Let us jump in to know how to get on to the Explore page on Instagram.
1. Share content when the audience is active
The best tip on Instagram you will ever know is to share content when people are very active. Instagram’s algorithm notices that content as it promotes timelines, and this is excellent advice.
Creating fresh content puts your brand on top of users’ feeds. Schedule your posts when the audience is online to get auto likes on Instagram, a key to feature your posts onto the Explore page.
Fortunately, figuring out the most active user times is not a tough job. Your Instagram business account enables you to check audience insights, where you will get a clear picture of followers’ active times, by the hour and by day.
2. Identify the Audience Interest
It is not enough to post when the followers are online to have a successful post. You have to ensure the content you post is interesting and helpful to them. And that is when you will acquire high engagement; hence you have a chance to reach the explore page.
The analytics tools on Instagram make your job easy. In Insights, beneath the post section, you will find out the high-performing post or stories depending on various metrics like engagement, impressions, reach, etc. Make the best use of this feature to craft the best content for your business.
3. Check Posts on Explore Page
A technique that works well is to go through the posts featured on the Explore page. Suppose you are following some accounts or engaging with content related to your business. Your Explore page offers you tons of insights on the type of content the Instagram algorithm is taking into account and the type of posts your potential audience is interested to see.
4. Use Hashtags & Locations Tags
Hashtags and location tags are very famous tools on the platform. Using these tags, a wide range of people will certainly see your content on the platform, and you are likely to reach an audience that is not following you.
While using tags, make sure you use tags related to your business and don’t overuse them. By using tags, you could undoubtedly gain engagement to your posts, thereby maximizing the possibilities of getting featured on the Explore page.
5. Insert Call-to-Action Buttons
So far, we have got a clear picture of getting onto the explore page via high engagement on posts. The other great way is to make sure to allow the audience directly to connect with your posts using a call-to-action button.
Put up queries in your captions to encourage followers to respond to them in the comments section; that way, you could begin an interaction. Also, you can ask them to like, tag a friend, or share your posts. That may be the right strategy if you plan to run giveaways or contests for your business. Encouraging your followers to engage with your content could significantly increase engagement, which helps you reach the Explore page.
Getting featured on the Instagram Explore page is more like having a targeted ad for your potential audience. Use these ideas to increase the engagement to your posts through comments and likes, grab new followers, and drive sales.