Marketing and advertising are the main factors in the success of online businesses and social media have played a great role in promoting an online business. A few platforms on social media have given a real boost to this idea such as Facebook, Instagram, Youtube, and many more.
Out of these marketing platforms, advertising on Facebook gained popularity in no time because of its effectiveness in enhancing social media strategies.
Whereas, WooCommerce has made selling products and services much easier.
WooCommerce is a WordPress plugin hence it offers great SEO (Search Engine Optimization) capabilities and adds value to your business website.
You can also hire SEO professionals for better SEO Optimization that help to boost your business sales.
In this post, we will explain how to integrate Facebook Shop with the WooCommerce store to get the best of these platforms.
Facebook to WooCommerce Plugins
It is very easy to integrate WooCommerce into the Facebook shop. This process is facilitated using several plugins.
If you are looking for more plugins for WooCommerce, then check out our Best WooCommerce Plugins for your store.
For now, we will look into step by step procedure to implement Facebook for WooCommerce (by Facebook) plugin so you may have a clear idea as to how to connect the WooCommerce store to Facebook Shop.
Step 1: Create a Facebook Pixel
Facebook Pixel lets you collect data that helps you track Facebook advertisement activity and increase your conversion rate by running targeted advertisement campaigns.
For this, you need to open Events Manager and login into your account.
Select Connect Data Sources from the menu on the left
On the pop-up menu select Web, and then click on Connect
Next open, Facebook Pixel>Connect. Now, enter a name for your Pixel, enter your eCommerce Store’s URL, and click on Continue
Next, use the Headers and Footers plugin to add the Pixel code. This Pixel tracking code can be pasted into the Scripts in the Header box. Once done, click on Save and WordPress will add this Pixel code to your online store.
Step 2: Setting up Facebook Shop for WooCommerce Integration
The Facebook for WooCommerce plugin lets you connect your online store to Facebook. Click on add to cart and follow the instructions to download the .zip file
On your WordPress dashboard, click on Plugins> Add New. Now upload the .zip file and select Activate plugin. Next, connect this plugin to your Facebook account by navigating to Marketing> Facebook> Get Started.
Your Facebook page will open in a new tab on your browser. Select Facebook Shop in the pop-up that appears and click on Get Started.
Now, choose the account where you want to manage your business assets, product catalog, ad accounts, and your Facebook Page. Once you have selected, click on Continue. Now choose the Facebook Page you want to connect your WooCommerce store with and then select Continue again.
Step 3: Facebook Shop Configuration
The next step is to create a new catalog or use a pre-existing one. Creating a catalog helps you to manage your inventory, by adding titles, images, and product descriptions.
Now, select the Facebook Pixel which was created in the previous step, and name your eCommerce account. Now confirm that you want to associate your Facebook page with your eCommerce store and click on Continue.
Facebook will show you an overview of your settings. Re-check your settings and once satisfied, click on Continue.
Now a pop-up will appear so you can check all the features and information that WooCommerce will have access to. Changes can be made to these features but keep in mind that any changes made will affect how the store functions. Once, everything is reviewed, click on Next.
This links your store to the Facebook platform, after this the tab will reload and show your store’s URL address for confirmation. If the URL is correct, select That’s My Site.
You have successfully, now connected your Facebook page to your WooCommerce Store.
Step 4: Manage your WooCommerce Catalog
Use Google Product Category (GPC) Taxonomy to map each WooCommerce category to a Facebook category. This will enable Facebook to apply a default GPC rate to all your products automatically once entered.
You can provide a primary and secondary GPC in the Default Google Product Category section (Navigate to Marketing> Facebook> Product Sync tab).
However, you can change the settings for individual products by going over to Products>All Products. Go over to the product you want to make changes to, click on Edit. Now on the subsequent screen, select the Facebook tab and use the Google Product Category to change the default settings.
You can also customize the image and description of each product that appears in your Facebook Shop.
Step 5: Creating Product Sets
Creating a Product Set means dividing your products into categories, this may be based on style, seasonal trends, or age category.
This helps customers to navigate through the shop easily and explore similar or related products.
To create a category Go to Products> FB Product Sets. Enter a name and description for the Product Set and assign a category. To manually sync, go to Marketing> Facebook> Product Sync and then click on Sync.
Conclusion
To conclude, adding your WooCommerce store to Facebook will enhance user experience and improve your sales process through better SEO strategies. You will be able to better analyze ad campaigns and performance as well as sync products and categorize to improve customer interaction.
