Finding out the right strategy that would work most efficiently for your business purposes is one of the toughest and most serious jobs for any business. You can say, one of the main pillars of business success.
With the change of time, the marketing patterns have also changed a lot. Strategies are being made that would be both cost-effective and efficient. And this in turn lit up the never-ending debate of Digital marketing vs Traditional marketing.
So, in today’s era, when technology has witnessed massive advancement and the competition is getting tougher every day, every business should understand the basic differences between digital marketing and traditional marketing, and understand which one is better for your business.
What is Traditional Marketing
Traditional marketing includes those marketing strategies that can be done without the help of the internet. And this can be executed in several ways.
The ads we see on TV, banners, leaflets, posters, or hear on radio, fall under this category. Traditional ways also include references from other users.
So, any sort of marketing that is executed without the internet is traditional marketing.
What is Digital Marketing
You have already understood from the above-mentioned paragraphs. Digital marketing is all of those marketing strategies that involve internet platforms. Any campaign that is done with the help of the internet is digital marketing.
There are many categories of digital marketing. There are several facets of digital marketing, like SEO, social media promotions, YouTube marketing, email marketing, influencer marketing, and many more.
You can see ads on web pages, social media magazines, community channels, websites, etc. These all come under the roof of digital marketing.
Now, there are many people who still believe in traditional marketing, whereas many business giants have seriously taken digital strategies into account. Even there are many famous entrepreneurs around the globe who have thrived their businesses through digital strategies.
There are many pros and cons of both digital and traditional marketing, but here we are going to discuss some of the major advantages of digital marketing over traditional marketing.
Benefits of Digital Marketing over Traditional Marketing –
- Better Reach
Where traditional marketing is limited to a certain spread, digital marketing has its reach around the globe. Internet is used by billions of people around the world, so you can understand that having a website that gives you an online presence on the internet is actually reachable to billions of people.
Creating a website is also very tough nowadays, there are several free builders available on the internet with attractive themes. You can also create one in just one day. Check out Shopify reviews.
Where creating a website doesn’t include too much amount of money, performing digital strategies also can be done at a very low cost. Performing SEO strategies can be done absolutely free, promoting on social media also doesn’t require any money, just create a social media page and maintaining your content.
Social media ads also can be done at a very low cost. Other strategies like email marketing, YouTube promotions, are also easygoing. So digital marketing is pocket-friendly as well.
- Better Result
Where traditional marketing needs a lot of money to invest and that too limited to a certain reach, digital marketing has a higher reach with lesser money to invest. So, it automatically gives you an efficient result.
Moreover, when you can target global audiences through digital strategies, the chances are much higher of having more sales and generating more revenues for your business.
- Better Tracking
In traditional marketing, you cannot perfectly track the results of your campaigns. You don’t know how many people even saw your ads in the newspaper or leaflets or banners.
On the other hand, you can track your digital campaign result much efficiently. You can use several tools for tracking and that too also free. You can check their location, timings, sometimes you can track the email ids, etc.
It helps you to have an in-depth insight into your campaigns and to reshape it if needed.
- Faster Execution
Traditional marketing may take a long time to give you results. It may take even weeks or months. So, it is a very time-consuming, and slow process.
Whereas, in digital marketing, the results come very fast. You can gain leads in no time. Your business gets instant publicity. You can even chat one-on-one with your consumers in real-time. You even get to know the campaigns that are not working for you and can go for plan-b.
Though there are many differences between both of the marketing strategies, both have some advantages over the other. The above-mentioned are the most basic advantages that digital marketing has over traditional marketing. Hope you now have a brief idea.
Author Bio –
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Social Media Magazine & Search Engine Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.