6 Simple Ways to Generate More Leads Through Your Website

Your website is often the first experience a potential client has with your business. You have an opportunity to make an excellent first impression if you create a site geared toward offering solutions to your target audience’s pain points.

Once you get those who are a good match for what you offer to navigate to your page, your goal is to generate a lead. How do you get them to share their information and consider your product over all the other ones out there?

How Do I Turn My Website Into a Lead Generation Machine?

Internet Live Stats estimates there are more than 1.5 billion websites in the world, but not all are active all the time. Almost every industry has at least some competitors vying for attention from the same pool of potential customers.

Once people land on your page, you want to keep them there. Fortunately, there are several simple things you can do to ensure you generate more leads from those who do arrive on your page.

1. Know Your Target Audience

In order to generate leads, you have to know your target audience. It doesn’t do you much good to collect data on people who aren’t truly interested in what you have to offer. Start by figuring out the demographics and psychographics of your current customers.

Create a buyer person to represent your average shopper. With detailed information about your customer type in hand, you can easily customize your landing pages to meet their needs.

Source: https://www.art.com

Art.com understands their typical buyer is on a budget, so they start their landing page off with a huge headline about budget $49 abstracts. Although the site caters to many different buyer personas, they seem to have one main buyer they target their messages to, which works very well for a general home page.

2. Plan Your Sales Funnel Strategy

Take the time to map out the buyer’s journey on your website. If you want to generate more leads, you can’t leave anything to chance. Think through each touchpoint and if there’s any chance you might lose one of your users at any point.

You can generate more leads when you grab the attention of your site visitors and keep it until they share their data with you.

3. Offer Useful Tools

What pain points are your buyers experiencing that drives them to your site in the first place? If you can offer a tool that gives them a partial answer or helps them in some way, then you increase the chances they’ll share their email and contact info in exchange for using the feature.

Examples include calculators, idea generators and interactive maps.

Source: https://www.keckgroup.com/services/government-furniture

The Keck Group talks about ways to save money on high-quality furnishings for governments. They talk about how they get worn over time but can be refinished on a budget. They then offer a quote form so the user can share details and get a response on how much it might cost to repair the item.

4. Ask for Referrals

When your current customers check out, login or land on your site, ask them to tell others about what you offer. Make sharing on social media a one-click process. Start a rewards program and give them a perk for sending new customers your way.

Word-of-mouth leads are often much more likely to buy from you. They’ve already learned about your business from the person referring them. They know they want a similar product or service. Closing the sale may be much easier.

5. Use Pop-Ups

Whether you fall into the group of people who loathe pop-ups, or you appreciate their usefulness to get the message across, adding them to your site can help generate leads in a number of ways.

Use a pop-up to predict exit intent and throw out one final offer. Add one when people first land on your page to encourage them to share their email or sign up for a newsletter. Look for ways to offer something for lead generation, like a free guide, video series or other tool.

Source: https://heymaeve.com

Hey Maeve adds a pop-up on the left as you start to scroll down the page. They offer 10% off your first order just for sharing your email address. They also ask a question with a simple checkbox to learn a bit more about which audience segment you fit in.

6. Add Trust Factors

When people land on your website, they have no reason to trust you. Adding trust factors shows them they can share their information and reach out without fear of being spammed or scammed.

Some of the trust factors that are most effective include customer testimonials and reviews. Reach out to your top clients and ask them if they’d be willing to write a few words about why they buy from you. If you can feature a variety of testimonials and each focuses on a key point you want potential leads to know, you’ll have made a huge stride toward outpacing the competition.

Consider Your User

Lead generation tactics can vary widely from one company to the next. The key is to figure out your buyers’ pain points and offer a solution or potential solution so they see you know how to fix the problem.

Think about your typical customer. What would entice them to want to share their information and take the next step in the buyer’s journey? If you can put yourself in their shoes, it’s much more likely they’ll go from a browser to a lead and eventually a customer.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

5 Ways Blockchain Improve Digital Marketing and Advertising

At present, the advertising industry is going through a transition all over the globe. It is happening as ads are coming more into digital marketing. Moreover, the entire industry is experiencing the effects of technological advancement.

You must know how the blockchain can improve both digital marketing and advertising in such a backdrop. If you are a business person, Read the article to know the reasons for initiating blockchain technology to enhance advertising and digital marketing business.

You can expect the overall development of your business and a financial boost in the minimum time. Moreover, for best results, you should take a course in blockchain and understand the basics. Well, for now, take a look at the following points.

Five ways in which blockchain can improve digital marketing and advertising

With blockchain technology, the present advertising industry would wholly turn digital in the future. As a result, it would mix more with digital marketing. However, there are other improvements that it can initiate. Check them below:

1. Enhancing consumer transparency

If the blockchain setup comes into the advertising industry, it can enhance consumer transparency uniquely. With the help of this technology, consumers can track their data and see how it is used. So, they can judge the credibility of a company.

On the other hand, the marketers (both from ad and digital marketing backgrounds) can get exposure to massive amounts of data. So, they would easily make proper business decisions for the overall betterment of the brand.

Although, as per the present situation, blockchain has just merged with marketing. Not many companies have started using it, but the prospects can be outstanding.

2. Fraud prevention in the ad industry

With a proper blockchain setup, frauds in the ad industry would dramatically minimize. As per the recent data from Juniper Research, the fraud cost of the ad industry is likely to be $22 billion in 2022. However, it was $19 billion in 2019.

So, you can again consider it an improvement blockchain can bring to the digital marketing and ad field. As a result, all marketing companies can store consumer data safely. Moreover, they can also validate and retrieve the data when necessary.

The best part of the blockchain is its set of tools. These advanced tools include contract oracle. It helps a company to find flag sites and instances of bot infiltration. This is how it can detect fraud in the ad industry.

Finally, as per the overall benefit, blockchain would help the marketing companies and advertisers to make better digital marketing strategies. This would happen due to proper ad budget flow among the correct sites with simple clicks.

3. Blockchain intensifies data security

Data security has become a grave concern as a significant part of global business has shifted to the digital world. It is essential for e-commerce websites. Media giants like Google and Facebook have also turned into victims of data leakage in the past. In such a scenario, smaller business entities are thinking of securing data.

Well, blockchain technology can come into play here. It ensures all customer information goes through a verification process and remains public. However, the identity of the people remains private.

This way, it can also improve data security in the advertising and digital marketing section. For example, the personal details of any customer or executive would never leak if the blockchain is present.

4. Blockchain dissociates middlemen

At present, both digital marketing and advertising services are costly. The main reason behind it is the presence of middlemen. Nevertheless, blockchain ensures dissociation of the middlemen and makes the business process end-to-end.

Blockchain technology can enhance a transparent connection between publishers and advertisers and vice-versa. In such a scenario, the publishers would not keep any hidden charges, turning the entire process affordable.

Generally, the publishers have to keep the cost of the packages high as the middlemen eat their profits. However, the future would be different with blockchain.

5. Better lead generation

The primary pillar on which every ad campaign stands is its relevance to the audience. It enables a high conversion rate, thus, making the campaign successful. Now, it is evident that with better conversion rates, the number of leads would increase. You would be amazed to know that blockchain can enhance lead generation.

It becomes possible as this technology automates all ad campaigns. Generally, blockchain uses some specific rules for it. So, it rarely fails. It gives importance to the advertising metrics to reach the target mass. As a result, the conversion rate increases simultaneously with the number of leads.

One of the major benefits of blockchain technology is its ability to focus. If you incorporate this technology, expect to judge your audience on a few criteria. This ensures they get the right ad in affordable pieces. So, you can earn more profit as a publisher. There would be no chances of fraud, and all subscriptions to your business platforms would be genuine.

Present scenario of the ad and digital marketing sector

When it comes to the present scenario of the ad and digital marketing industry, you can find blockchain technology slowly sneaking in. As of now, no massive change has taken place, but the future is expectedly promising.

The main reason why the blockchain is taking time to merge up with the ad and digital marketing industry is its newness. Not many people know it, and the others do not see how it works. Moreover, the ad publishers and digital marketers are reluctant to incorporate it into the business process.

Final Words

The future of the ad and digital marketing industry would be much more diversified than it is today. In such a scenario, blockchain technology can prove its relevance. However, as of now, the companies incorporating it can expect to become more credible. This can lead them to profit and carry out digital advertising work with ease.

Furthermore, the blockchain market is also expected to develop in the years to come. This can also become a reason for its enhanced sales.

Author Bio

Alisha Jones is an online entrepreneur by profession and passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Online Health Media & Follow The Fashion & Wp Blogger Tips & Tech Net Deals & Search Engine Magazine & Social Media Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.