Senior Living & Healthcare Services Website

June 21, 2020

Author: Sean H.

Presbyterian Homes & Services of Kentucky needed a new website design for their Senior Care Communities. We created a design and developed a website from that design, using inspiration from assets and images they provided to our team. Having a great website is essential to making sure new and old clients can find you exactly when they need you.

Creating a Modern Digital Home for Presbyterian Homes & Services of Kentucky

I’m really excited to share this project we recently completed for Presbyterian Homes & Services of Kentucky (PHSK). This was such a rewarding experience because we got to help an organization that provides such essential care services across five communities in Kentucky.

When PHSK first approached us, they were facing challenges with their outdated website. They needed something that truly reflected the quality and compassion of their senior care communities while being functional and accessible for their diverse audience. After all, when families are looking for senior care options, they need clear information during what can be an emotional and stressful time.

We kicked things off with a discovery meeting to really understand what they were hoping to achieve. They had some clear goals: they wanted to save money compared to their previous digital marketing solutions, get more responsive customer service (apparently they’d been frustrated with slow response times before), completely refresh the look and functionality of their site, and ensure the new website would be accessible to people with different abilities and needs.

Another important requirement was creating a content management system that their team could easily update themselves – because in senior care, information changes frequently and families need the most current details about services and availability.

For the design phase, we used inspiration from assets and images they provided to create something that felt warm, professional, and reassuring – exactly the feeling you want when searching for senior care. We made sure to showcase their five communities across Kentucky while highlighting their range of services: skilled nursing care, therapy and rehabilitation, assisted living, respite care, palliative care, and personal care.

The development process was extremely collaborative. We built the site on GeneratePress, which gave us the flexibility to create something custom while ensuring it would be easy for their team to manage moving forward. Throughout the project, we provided digital marketing consultation to help them think about the bigger picture of their online presence.

One of the aspects I’m most proud of is the accessibility features we incorporated. We recognized that many of their website users might be seniors themselves or people with various needs, so we implemented features to make navigation intuitive regardless of ability.

We delivered the project on time and within their budget constraints, which was a huge win for their organization. Since launching, they’ve been able to better connect with families across Kentucky looking for quality senior care options.

About PHSK: Presbyterian Homes & Services of Kentucky, Inc. provides long and short-term care services such as skilled nursing care, therapy, and rehabilitation, assisted living, respite care, palliative care, and personal care in five communities across the Commonwealth.

Dark-Themed DIY Website Design

May 19, 2020

Author: Sean H.

I just wrapped up a really interesting project that perfectly highlights our flexibility when it comes to website development. This client came to us with a very specific vision—they wanted a professional, dark-themed website that they could largely manage themselves while establishing their presence as a local expert in their field.

What made this project unique was finding that perfect balance between providing professional setup and enabling client independence. They were quite tech-savvy and confident about adding their own content, but they didn’t want to deal with the technical foundation of hosting, security, and initial design architecture.

We started by really understanding their professional goals. They explained that this website would serve multiple purposes: functioning as an online resume, a digital calling card for networking, and a platform to showcase their expertise once they received their professional license. They also planned to link it to their Google My Business page to boost their local visibility.

Based on their preferences, we created a sophisticated dark theme using GeneratePress that gave their site a modern, premium feel—something that would stand out in their industry. The color scheme used dark backgrounds with strategic accent colors to highlight important elements and create visual interest without compromising professionalism.

The backend was where we really focused on user-friendliness. We set up intuitive editing interfaces and created clearly labeled content areas where they could easily add their own text, images, and service descriptions. We also built placeholder sections specifically for their licensing information that they could populate once their credentials were finalized.

For the hosting side, we took complete ownership of that technical aspect, setting them up with reliable, secure hosting that we continue to manage for them. This gave them one less thing to worry about while ensuring their site would have excellent uptime and performance.

What I loved about this project was seeing their excitement as they began populating the site with their own content. They were genuinely thrilled at how professional it looked despite being a fraction of the cost of a fully custom-built website. Since they handled all the content creation themselves, we only charged for the basic labor of setting up the framework and design—making it an extremely cost-effective solution.

They’ve already told me how the website has opened doors for them professionally, serving as both a portfolio and credential validator when applying for opportunities in their field. It’s been so rewarding to see them take ownership of their online presence with just the right amount of support from our team.

DIY Soap and Candle Maker Website

May 16, 2020

Author: Sean H.

You know what’s really satisfying? When we can match exactly what a client needs with exactly what we offer. That’s what happened recently with a local soap and candle maker who was ready to take their business online.

Let me tell you about this project because it’s such a perfect example of our flexible approach to helping creative entrepreneurs.

How We Helped a DIY Soap and Candle Maker Launch Their Online Business

So this client came to us with a tight budget but big dreams. They make these gorgeous handcrafted soaps and candles (I’ve seen the products—absolutely beautiful stuff) and had been selling at local markets for years. They were finally ready to expand with an online store but didn’t have thousands to invest in a custom website.

Here’s where our white label service really shined. The client didn’t need us to do everything—they were comfortable handling the product photography, writing descriptions, and managing their inventory. What they really needed was someone to handle the technical setup so they could hit the ground running.

We proposed a solution that worked perfectly for both sides. We set up their hosting environment, installed WordPress with the GeneratePress theme (honestly, it’s such a versatile framework), and configured all those technical elements that can be so frustrating if you’re not familiar with them. Contact forms, payment processing, security certificates—all that behind-the-scenes stuff that makes a website actually work.

Once we had the foundation built, we gave them a thorough tutorial on how to add products, update content, and manage their store. They were surprisingly quick to pick it up! Since they were handling the content population themselves, we were able to offer them our service at half our usual website design price, which fit perfectly within their startup budget.

Within a few weeks, they had their entire product catalog online—over 40 different soaps and candles with gorgeous photos they took themselves. It was really impressive to see how quickly they moved once the technical barriers were removed.

I checked in with them last week, and they’ve already processed over 25 orders through their new site. For a brand new online business, that’s a fantastic start! They told me the best part was being able to direct customers from the farmers market to their website for reorders, which has already created some repeat business.