Presbyterian Homes & Services of Kentucky needed a new website design for their Senior Care Communities. We created a design and developed a website from that design, using inspiration from assets and images they provided to our team. Having a great website is essential to making sure new and old clients can find you exactly when they need you.
Creating a Modern Digital Home for Presbyterian Homes & Services of Kentucky
I’m really excited to share this project we recently completed for Presbyterian Homes & Services of Kentucky (PHSK). This was such a rewarding experience because we got to help an organization that provides such essential care services across five communities in Kentucky.
When PHSK first approached us, they were facing challenges with their outdated website. They needed something that truly reflected the quality and compassion of their senior care communities while being functional and accessible for their diverse audience. After all, when families are looking for senior care options, they need clear information during what can be an emotional and stressful time.
We kicked things off with a discovery meeting to really understand what they were hoping to achieve. They had some clear goals: they wanted to save money compared to their previous digital marketing solutions, get more responsive customer service (apparently they’d been frustrated with slow response times before), completely refresh the look and functionality of their site, and ensure the new website would be accessible to people with different abilities and needs.
Another important requirement was creating a content management system that their team could easily update themselves – because in senior care, information changes frequently and families need the most current details about services and availability.
For the design phase, we used inspiration from assets and images they provided to create something that felt warm, professional, and reassuring – exactly the feeling you want when searching for senior care. We made sure to showcase their five communities across Kentucky while highlighting their range of services: skilled nursing care, therapy and rehabilitation, assisted living, respite care, palliative care, and personal care.
The development process was extremely collaborative. We built the site on GeneratePress, which gave us the flexibility to create something custom while ensuring it would be easy for their team to manage moving forward. Throughout the project, we provided digital marketing consultation to help them think about the bigger picture of their online presence.
One of the aspects I’m most proud of is the accessibility features we incorporated. We recognized that many of their website users might be seniors themselves or people with various needs, so we implemented features to make navigation intuitive regardless of ability.
We delivered the project on time and within their budget constraints, which was a huge win for their organization. Since launching, they’ve been able to better connect with families across Kentucky looking for quality senior care options.
About PHSK: Presbyterian Homes & Services of Kentucky, Inc. provides long and short-term care services such as skilled nursing care, therapy, and rehabilitation, assisted living, respite care, palliative care, and personal care in five communities across the Commonwealth.
Digital Marketing Case Study: Presbyterian Homes & Services of Kentucky, Inc., Senior Living & Healthcare Services Website
We were excited to work with Presbyterian Homes & Services of Kentucky, Inc. on this project. They needed a new website, digital marketing services and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Presbyterian Homes & Services of Kentucky, Inc. we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, providing an accessible website to clients with different abilities and needs, being able to posting new content with ease, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Designed and developed a completely new website for five senior care communities Created an accessible interface suitable for users with different abilities Utilized client-provided assets and images to maintain their established brand identity Built an easy-to-update content management system for their team Delivered comprehensive digital marketing consultation beyond just website development Completed the project on time and within budget constraints Implemented features to showcase their various care services including skilled nursing, therapy, assisted living, respite care, palliative care, and personal care Improved site functionality to better serve families searching for senior care options The website was fully updated, modern and working well on all devices from phones to tablets to desktop screens. We like to consider ourselves a valuable partner to Presbyterian Homes & Services of Kentucky, Inc., working together on this project to meet all of their objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service and enjoyed our unique personal touch and custom sales process. These were precisely the results Presbyterian Homes & Services of Kentucky, Inc. was looking for, and we are committed to remaining a trusted digital partner in support of Presbyterian Homes & Services of Kentucky, Inc.'s objectives.
Project Sample:
Senior Care Communities Website Home Page Design
