You know what’s really satisfying? When we can match exactly what a client needs with exactly what we offer. That’s what happened recently with a local soap and candle maker who was ready to take their business online.
Let me tell you about this project because it’s such a perfect example of our flexible approach to helping creative entrepreneurs.
How We Helped a DIY Soap and Candle Maker Launch Their Online Business
So this client came to us with a tight budget but big dreams. They make these gorgeous handcrafted soaps and candles (I’ve seen the products—absolutely beautiful stuff) and had been selling at local markets for years. They were finally ready to expand with an online store but didn’t have thousands to invest in a custom website.
Here’s where our white label service really shined. The client didn’t need us to do everything—they were comfortable handling the product photography, writing descriptions, and managing their inventory. What they really needed was someone to handle the technical setup so they could hit the ground running.
We proposed a solution that worked perfectly for both sides. We set up their hosting environment, installed WordPress with the GeneratePress theme (honestly, it’s such a versatile framework), and configured all those technical elements that can be so frustrating if you’re not familiar with them. Contact forms, payment processing, security certificates—all that behind-the-scenes stuff that makes a website actually work.
Once we had the foundation built, we gave them a thorough tutorial on how to add products, update content, and manage their store. They were surprisingly quick to pick it up! Since they were handling the content population themselves, we were able to offer them our service at half our usual website design price, which fit perfectly within their startup budget.
Within a few weeks, they had their entire product catalog online—over 40 different soaps and candles with gorgeous photos they took themselves. It was really impressive to see how quickly they moved once the technical barriers were removed.
I checked in with them last week, and they’ve already processed over 25 orders through their new site. For a brand new online business, that’s a fantastic start! They told me the best part was being able to direct customers from the farmers market to their website for reorders, which has already created some repeat business.
Digital Marketing Case Study: a DIY Soap and Candle Maker, DIY Soap and Candle Maker Website
We were excited to work with a DIY Soap and Candle Maker on this project. They needed a new website, digital marketing services and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with a DIY Soap and Candle Maker we determined that the primary goals for this project included: saving money, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Set up complete WordPress foundation with GeneratePress theme Configured all technical elements including hosting, contact forms, and e-commerce functionality Provided 50% discount off regular website design services Client successfully added 40+ products themselves New online store processed 25+ orders in first few weeks Created new reorder pathway for existing customers from farmers markets The team happy to find that they could now meet the goals and requirements of their project while using the tools they needed. We like to consider ourselves a valuable partner to a DIY Soap and Candle Maker, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results a DIY Soap and Candle Maker was looking for, and we are committed to remaining a trusted digital partner in support of a DIY Soap and Candle Maker's objectives.
