Website Maintenance

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Home Health Care Website Design

Author: Sean H.

Trilogy Health Services, a prominent home health care provider, was in urgent need of a comprehensive overhaul of its online presence to accommodate its vast network of over 100 unique locations. Each location required its own individualized webpage, demanding a robust and user-friendly website management system. The client’s primary goals were rapid migration, manual file management, and a complete website management system tailored to their specific needs.

Project Overview:

The project kicked off with an extensive planning phase, where the specific needs and characteristics of each location were analyzed. Trilogy Health Services emphasized the importance of a quick yet accurate redesign, as their outdated website was hindering their online visibility and user engagement.

The team decided on a phased approach, starting with the most critical locations and progressively working through the entire network. The website was built on a flexible content management system (CMS) that allowed for easy updates and management of content across all unique location pages.

Highlights and Challenges:

One of the major challenges faced during this project was the need for rapid migration and manual file management. The client had a vast amount of data that needed to be carefully transferred to the new system, ensuring no crucial information was lost in the process. The team implemented automated scripts where possible, but a significant portion of the work required meticulous manual effort.

Despite the challenges, the team managed to complete the redesign and migration in just a few months, much to the client’s satisfaction. The new website now boasts a streamlined design, enhanced functionality, and a robust management system that allows Trilogy Health Services to easily update and manage content across all location pages.

Results and Impact:

The impact of the new website was immediately apparent, with increased user engagement, improved online visibility, and positive feedback from both the client and the end-users. Trilogy Health Services now has a solid online foundation that accurately represents their brand and caters to the unique needs of each location.

The success of this project can be attributed to the team’s dedication, the strategic phased approach, and the choice of a versatile CMS. Trilogy Health Services now enjoys a website that is not only aesthetically pleasing but also highly functional and easy to manage, allowing them to continue providing top-notch home health care services across all their locations.

Conclusion:

This case study highlights the importance of understanding client needs, meticulous planning, and choosing the right tools for the job. The Trilogy Health Services website redesign and management project showcases how a well-executed plan, combined with a skilled team, can lead to outstanding results, even under tight deadlines and complex requirements.

Cultural District Branding, Marketing, and Merchandise

Author: Sean H.

The Bourbon District in Louisville, Kentucky, is a prime example of how integrated marketing and branding strategies can revitalize a walkable district, enhancing its appeal to both locals and tourists. With a rich history intertwined with the bourbon industry, the district offers an array of distilleries, bourbon-themed shopping, tours, and historical sites, making it a unique destination for bourbon enthusiasts worldwide. This case study highlights the comprehensive approach taken by our team to brand, market, and promote the Bourbon District, focusing on place-making initiatives, merchandise development, and digital marketing strategies to fuel economic development in the region.

Place-making for the Chamber of Commerce and Economic Development Corporation of a Walkable Business District

Background

The Bourbon District is home to historic businesses like Vendome, a renowned maker of copper stills, and is a major tourism attraction in Louisville. Recognizing the potential for economic advancement through tourism, the local Chamber of Commerce and Economic Development Corporation sought to enhance the district’s branding and marketing efforts to attract more visitors and encourage longer stays.

Project Overview

Our team was tasked with creating a cohesive branding and marketing strategy for the Bourbon District. The project aimed to increase visibility, improve wayfinding, and create memorable experiences for visitors, thereby supporting local businesses and promoting economic development.

Strategies and Implementations

1. Branding and Identity Development

  • Trademarked Domain and Recognizable Mark: We assisted in purchasing a trademarked domain name for the district and created a recognizable mark that symbolizes the Bourbon District’s unique identity. This mark was prominently displayed on banners throughout downtown Louisville, establishing a strong visual presence.

2. Digital Marketing

  • Dedicated Website: A dedicated website was developed to serve as a central marketing hub for all participating bourbon locations within the district. The website features comprehensive information about tours, shopping, dining, and historical attractions, making it easy for visitors to plan their visit.

3. Place-making and Wayfinding

  • Maps and Brochures: Custom maps of the district were designed for brochures, enhancing the visitor experience by providing a tangible guide to explore the area.
  • Wall Murals and Building Wrap: A full building wrap mural was created to encourage visitors to take selfies and share their experiences on social media, thereby organically promoting the district.
  • Historic Map Markers and Wayfinding Maps: Updated historic map markers and wayfinding maps were installed at every corner, improving navigation throughout the district. Ground stickers were also employed to guide visitors to key attractions.

4. Merchandise Development

  • A complete set of merchandise was developed to enhance the tourism experience, allowing visitors to take a piece of the Bourbon District home with them. This range included items that captured the essence of the district, further promoting the brand beyond its geographical boundaries.

Outcomes

The comprehensive branding, marketing, and merchandise strategy implemented for the Bourbon District has had a significant impact on its economic development. Key outcomes include:

  • Increased Visitor Engagement: The interactive and visually appealing marketing materials, such as the mural and wayfinding signs, have significantly increased visitor engagement and social media presence.
  • Enhanced Visitor Experience: The provision of detailed maps and a dedicated website has made it easier for tourists to navigate the district, resulting in longer stays and increased spending in local businesses.
  • Strengthened Brand Identity: The creation of a unique mark and the widespread use of branded merchandise have strengthened the Bourbon District’s identity, making it a recognizable destination for bourbon enthusiasts globally.

Conclusion

The Bourbon District’s branding, marketing, and merchandise project demonstrates the power of integrated place-making strategies in promoting economic development. By creating a cohesive brand identity, enhancing digital and physical wayfinding, and developing a range of merchandise, our team was able to significantly improve the visitor experience, thereby contributing to the district’s economic success. This case study serves as a model for other economic development corporations and chambers of commerce looking to revitalize and promote their districts.

Sports Center Website Design

Author: Sean H.

We, at Design Web Louisville, created a custom website for Smash Zone Baseball that features their trainers and events at their location. We included a custom editable birthday invitation template for their birthday events rental pages and an easy-to-edit back end. The website allows them to sell sign-ups and connect with parents and students. The website redesign was successful and exceeded their expectations. This baseball training center website design showcases state-of-the-art facilities, experienced trainers and, personalized training programs, testimonials, a schedule of classes and camps, making it easy for players and parents to find the right option they need to get in the batting cages and start swinging.

Custom Product E-commerce Website Design

Author: Sean H.

Designweb Louisville is proud to have helped CarArtWorks, a licensed product company, to create a website that showcases and sells their unique and custom-licensed products online to customers worldwide. Our case studies demonstrate our ability to design e-commerce websites that increase online sales, improve customer experience, and drive brand awareness. Let us help your company take its online sales to the next level.

To create a top quality and fast converting custom-licensed product website, we focused on adding these essential features:

  1. E-commerce functionality: including the ability to add products, manage inventory, process payments, and handle shipping and returns all from the easy to use dashboard.
  2. Product catalog: with a clear and easy-to-use product catalog that allows customers to browse and filter products by category, price, and other attributes.
  3. Product detail pages: featuring detailed pages for each product that include high-quality images, product descriptions, pricing, and other relevant information to help sell the licensed products and confirm the authenticity of the license.
  4. Secure checkout: with a secure checkout process to ensure the safety of customer information and payment details.
  5. Responsive mobile friendly design: for a website that is optimized for all devices, including smartphones, tablets, and desktop computers.
  6. Search Engine Optimization: of the website for search engines, to improve its visibility and ranking in search results.
  7. Licensing agreement and legal pages: that contain the terms and conditions of the licensed products, copyright information, and other legal information to protect our interests.
  8. Contact/support page: where customers can contact us with questions or concerns, or access customer support resources.
  9. Customer account: that allows customers to create an account, track their orders, and save their shipping and billing information for future purchases.
  10. Marketing and promotion features: that allow us to promote our products and offers, such as email marketing and social media integration.

Cooking and Events Website Design

Author: Sean H.

Cooking@Millie’s needed some technical website repair on forms that were not functioning properly. We were able to quickly find and solve the problem, which had been a long-standing issue.

Entertainment Consulting Website Design

Author: Sean H.

About the Magic Firm: The magic firm is a full-service magic consulting company. They offer consulting on all aspects of magic creation, development, and performance. Brent has a dumbfoundingly awesome ability to entertain and connect with an audience. Brent creates IMPOSSIBLE magic and knows how to put it into a context that makes people care. Brent Braun is consistently regarded as one of the top creators working today and has created some of the top selling magic of the last two decades.

B2B Business Services Networking Website

Author: Sean H.

About B4B Alliance: The B4B Alliance members have over 400 Million dollars of revenue as a group, and many are very active in the support of their community. “We are working as a group to assist developing entrepreneurs with startup businesses, young people interested in business careers, returning military veterans, and community needs.”

Website hosting migration

Author: Sean H.

Raschig-USA.com needed to migrate to new hosting, and we were happy to work with their previous developer to assist with making the change.

Congregation and Private School Website Design

Author: Sean H.

The Keneseth Israel Congregation needed repairs and updates to its website, and we were happy to help.

Painting and Home Repair Website Design

Author: Sean H.

Design Web Louisville was happy to launch a new website for our client, Clean Coats Custom Painting and Home Repair, an employee-owned painting and home repair company based out of Maryland and Virginia. The website features a clean and modern design, with a user-friendly interface that makes it easy for potential customers to navigate and find the information they need. The site includes detailed information about the company’s services, including painting, drywall repair, and carpentry. It also featured a gallery of completed projects, customer testimonials, and a contact form for requesting a quote or scheduling service. We found a way to highlight the unique employed owned aspect of getting to connect directly with your painter or artisan, which really sets this home repair and painting company apart from most other companies. Overall, the website because a great tool for showcasing the company’s capabilities and building trust with its current and future customers. We are confident that it will help the company to grow and succeed in the competitive home improvement industry.