Via Colori Kentucky is a street art festival where artists draw and paint their masterpieces on the sidewalks and streets using chalk. The event also has many other features, including music, vendors, and cosplay. It all goes to benefit New Beginnings Foundation, which helps foster children. Since this was such a great cause, Design Web stepped up and became a sponsor. We provided web design and web development, putting together the website and email blasts for their first event in Louisville. We can’t wait to see all the fun at the festival this October!
Digital Marketing Case Study: Via Colori Kentucky Festival, Via Website Design
We were excited to work with Via Colori Kentucky Festival on this project. They needed a new website, an updated website, digital advertising, graphic design, creative assets, digital marketing services, increase relevancy and improve quality scores and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Via Colori Kentucky Festival we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, increasing the number and rank of keywords on the website, being able to post new content with ease, making it easier for visitors to access information, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Via needed website design to promote their non-profit efforts. Their website design goals included reaching our community, mobilizing donors and volunteers and recruiting event vendors and engaging local artists. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Via Colori Kentucky Festival, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, enjoyed finding reports with a measurable increase in search engine traffic, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, reached more clients with more effective custom illustrations, found it easier for visitors to access information, integrated seamlessly with multiple fundraising tools and API and enjoyed our unique personal touch and custom sales process. These were precisely the results Via Colori Kentucky Festival was looking for, and we are committed to remaining a trusted digital partner in support of Via Colori Kentucky Festival's objectives.