Patriotic Travel Promotion Initiative
Design Web Louisville created a dynamic nationwide tourism campaign for the “Hometown Pride USA” initiative that celebrated the unique character of America’s top 50 cities, states, and other participating municipalities. The campaign was specifically designed to be distributed to tourism bureaus and business improvement districts across the country, providing them with customizable marketing materials that could be adapted for local advertising efforts.
The centerpiece of the design featured each city’s name with a distinctive stylized heart incorporated into the typography. This clever visual motif used the thumb and pointer finger crossed to form a heart shape that became an integral part of each city’s branding. This consistent yet customizable approach created instant recognition for the nationwide campaign while allowing each destination to maintain its individual identity.
The designers developed a comprehensive toolkit of marketing materials including billboard designs, digital advertisements, social media templates, and print collateral. Each piece incorporated the signature heart gesture alongside iconic landmarks or cultural symbols specific to each featured city. The versatile design system worked effectively across various applications while maintaining the campaign’s core visual identity.
A unified color palette brought cohesion to the campaign while allowing for regional variations that honored each city’s distinct character. The designers struck an ideal balance between patriotic elements and local flavor, creating a promotion that felt authentically American without resorting to clichéd imagery.
Digital Marketing Case Study: US Visitor and Tourism, Tourism & Visit “Hometown Pride USA” Campaign Design
We were excited to work with US Visitor and Tourism on this project. They needed graphic design, marketing campaign design, marketing strategy design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with US Visitor and Tourism we determined that the primary goals for this project included: creating a cohesive campaign strategy and design, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Patriotic Travel Promotion Initiative The versatile design system worked effectively across various applications while maintaining the campaign's core visual identity. We like to consider ourselves a valuable partner to US Visitor and Tourism, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, effectively added custom illustrations, appreciated having a unique aesthetic design that met their style and campaign objectives, utilized a comprehensive toolkit of marketing materials created by our designers, enjoyed the consistent yet customizable approach created instant recognition for the nationwide campaign and enjoyed our unique personal touch and custom sales process. These were precisely the results US Visitor and Tourism was looking for, and we are committed to remaining a trusted digital partner in support of US Visitor and Tourism's objectives.
Merch Sample for National Hometown Pride Campaign
Project Sample: Patriotic Travel Promotion Initiative
