Tourism and City Visitor Map Design

Designing a visitor map for Louisville, Kentucky’s Downtown Business Improvement District (BID) involves a strategic and thoughtful approach that benefits various stakeholders including local retail, tourism, wayfinding, corporate partnerships, and overall Louisville business development. Here’s a detailed case study:

Project Overview

Client: Louisville, Kentucky
Project: Downtown BID Visitor Map Design
Objective: To create an informative and user-friendly map highlighting local businesses, restaurants, entertainment, hotels, and hospitality services provided by the BID.

Research and Analysis

  1. Stakeholder Assessments: Collect data from local business owners, hotel managers, and tourism officials to provide accurate data and provide what they hoped the map would achieve.
  2. User Studies: Gathering information from tourists and locals about their navigation challenges and interests in the downtown area.
  3. Competitive Analysis: Reviewing existing maps and visitor guides from similar districts in other cities for best practices.

Design Strategy

  1. Content Selection: The map includes prominent local businesses, popular restaurants, key entertainment venues, and hotels. Each category is color-coded for ease of identification.
  2. Wayfinding Elements: Clear street names, landmarks, pedestrian pathways, and public transportation hubs are highlighted to assist navigation.
  3. Accessibility: The map is designed for print and digital use, ensuring accessibility for all users, including those with disabilities.


  1. Local Retail: By featuring local shops and boutiques, the map drives foot traffic and supports local commerce.
  2. Tourism Enhancement: Tourists benefit from a comprehensive guide to the city’s attractions, increasing their likelihood of extended stays and repeat visits.
  3. Wayfinding Improvement: The map simplifies navigation, reducing the stress of exploring a new city and enhancing visitor experiences.
  4. Corporate Partnership Opportunities: Local businesses can be featured on the map or advertise it, creating resources for the BID and promotional opportunities for businesses.
  5. Boost to Louisville Business: A well-designed map can be a tool for economic development, encouraging investment and interest in the Downtown BID area.

Implementation and Distribution

  1. Production: The map is produced in both print and digital formats, ensuring wide accessibility.
  2. Distribution Points: Maps are distributed at key entry points to the city, including the airport, hotels, visitor centers, and participating businesses.
  3. Online Presence: A digital version is available on the Louisville BID website and through a dedicated mobile webpage.

Evaluation and Feedback

  1. User Feedback: Regular surveys of map users to assess its effectiveness and areas for improvement.
  2. Business Feedback: Ongoing dialogue with local businesses to measure the impact on foot traffic and sales.
  3. Analytics Tracking: For the digital version, usage analytics help understand user behavior and preferences.


The Louisville Downtown BID visitor map represents a significant step in enhancing the visitor experience, supporting local businesses, and promoting the district as a vibrant and welcoming destination. Its strategic design and thoughtful implementation are crucial in realizing these benefits. Continued evaluation and adaptation will ensure the map remains an effective tool for visitors and locals alike.

Digital Marketing Case Study: Downtown Louisville Kentucky , Tourism and City Visitor Map Design

We were excited to work with Downtown Louisville Kentucky on this project. They needed graphic design, creative assets, interactive map design, KML map data, illustration, custom map design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.

Case Study Goals:

In our initial discovery meeting with Downtown Louisville Kentucky we determined that the primary goals for this project included: applying custom design using inspiration from the client, reaching new clients, engaging new partners, and to complete this project within the limits of a set deadline and budget.

Case Study Process and Highlights:

We love working with the Louisville Downtown Business Improvement District (BID) because: Enhances Economic Vitality: The Louisville BID plays a crucial role in boosting the local economy by attracting new businesses and investments, creating a dynamic and prosperous business environment. Improves Public Spaces: Through its initiatives, the BID enhances the aesthetic appeal and functionality of public spaces, making downtown Louisville a more attractive destination for locals and visitors alike. Supports Local Businesses: By providing resources and promotional opportunities, the BID is a steadfast ally to local businesses, helping them to thrive and grow in a competitive market. Increases Tourism: The BID's efforts in marketing and beautification make downtown Louisville a must-visit location, thereby boosting tourism and related economic activities. Enhances Safety and Cleanliness: The BID prioritizes safety and cleanliness, ensuring a welcoming and secure environment for everyone who works, lives, or visits the downtown area. Fosters Community Engagement: The BID serves as a platform for community engagement and collaboration, bringing together residents, business owners, and local authorities to shape the future of downtown Louisville. Cultivates a Vibrant Cultural Scene: By supporting cultural events, art installations, and local festivals, the BID plays a key role in enriching the cultural landscape of Louisville, making it a lively and engaging place to experience. We like to consider ourselves a valuable partner to Downtown Louisville Kentucky , working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.

Case Study Results:

We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: simplified access to information about project services and enjoyed our unique personal touch and custom sales process. These were precisely the results Downtown Louisville Kentucky was looking for, and we are committed to remaining a trusted digital partner in support of Downtown Louisville Kentucky 's objectives.

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