The 5 Best Website Color Combinations for 2025 With Examples

Website color combinations can impact a user’s first impressions of your brand. The subtle differences in shades can set the mood for your site and even move site visitors through the sales funnel. 

The hues you choose should tie into the overall brand image, creating more recognition amongst the target audience. You should also consider elements like incorporating enough contrast to make the site accessible to those with visual impairments. At the same time, you want the aesthetics to be pleasing. 

We’ve pre-selected a few combinations for you to get you started. Under each color combination, you’ll find an example and the hex codes to use to repeat the look. While you should never outright copy another designer, you can start within these parameters and tweak them to your liking. 

1.  Green, Yellow, Red and Orange

Pops of bright colors draw users in and make them want to check out your website. Yellow and red set an upbeat tone, and green is tied to nature. By adding vivid colors to the design, you show you’re up on modern trends and ready to embrace the excitement of your industry.

Example: Westmoreland Pharmacy utilizes bright pops of color for their green, yellow, red and orange color palette. Instead of overwhelming the user with too many bold shades, they use a dark background and pops of color to set the tone. A red element moves the user down the page to read more about the company. The bright colors generate excitement for audiences.

These hues work best for companies trying to grow a personal relationship with a younger audience. Neutrals can help balance them to show a more serious tone. 

Hex Codes:

  • Black: #000000
  • Yellow: #ffbe01
  • Red: #cf2e2e
  • Orange: #ff6900
  • Green: #00d084

2. Charcoal and Purple

Gray and purple is an interesting color combination for 2025. Gray is often seen as somber and serious, but it can convey strength. A bright purple may be seen as youthful, energetic and creative. The combination of charcoal and vivid purple meshes the best of both moods, showing companies can be serious about their industry while still having fun and innovating. 

Example: Diversified Industries embraces gray and purple design for a serious-minded look that is crisp and precise, just like the headline. The company shows its strength with the darker hues and its ability to innovate with the pop of electric purple. The combination works well for manufacturing companies, education and banks. 

Hex Codes:

  • Charcoal: #1d232c
  • Gray: #e5e6e7
  • Electric Purple: #8047e5

3. Black and Gold

Black and gold brings up thoughts of royalty and elegance. Gold can be seen as a luxurious color. It’s a classic choice that lends itself to building trust with customers. You can also combine black and gold with numerous light background options, such as soft pink, pastel yellow or lighter blues and greens.

Example: Mia Belle Baby uses a classic black and gold color scheme with white thrown in as a neutral blank slate. They rely on their product images for pops of color that create warmth and make users think about the memories they could build in various outfits. Some types of businesses that would benefit from a black and gold theme include event planners, custom designs and fashion. 

Hex Codes:

  • Black: #272727
  • Gold: #604800
  • Off White: #ebebeb

4. Lime-Yellow, Black and Red 

The combination of spice-related colors makes the user think of hot sauce, making the color combination perfect for restaurants serving spicier foods, such as Mexican or Indian dishes. To balance the bright pops of red and yellow, the designer wove in some neutrals with black and white to soften the overall look without distracting from the design’s excitement. 

Example: Koffiracha taps into the boldness of their flavors by using spicy colors that people relate to hot things. The yellow is almost a lime green. Since the flavor lime is often used in spicy dishes, the user automatically thinks of hot sauce. The burst of red from the bottle of sauce laid on top of the typography adds another element of heat to the overall design. 

Hex Codes:

  • Red: #bd2426
  • Black: #272727
  • Lime-Yellow: #bada7a
  • White: #FFFFFF

5. Purple and Gold

Purple and gold give a traditional feel that some people equate with royalty. It works well for businesses such as unique hotels, event venues and wedding planners. When it comes to purple and gold, there’s an entire range of hues from which to choose. A softer purple comes across as more feminine and a deep purple as bold. You can even go with colors such as eggplant for a back-to-nature look. 

Example: Clontarf Castle Hotel offers an elegant look on its site by using a deep purple with a gold logo and headlines. The addition of white space for the text pulls the user in and keeps the purple from overwhelming the design. Note the accents in purple and gold on videos, the navigation bar and calls to action to tie everything together. 

Hex Codes:

  • Lilac: #e5def0
  • Royal Purple: #723080
  • Gold: #d3a96b
  • Eggplant: #502159

Popular Color Combinations in 2025

Numerous design and fashion experts point to popular colors for 2025 as being muted pink, green, yellow and other earthy tones. However, the best color combinations are the ones that work for your audience. If your users prefer something outside what is trendy, sticking with a more classic option may help them trust your judgement. Select what showcases your brand personality and makes you more recognizable throughout 2025 and beyond. 

Embarking on a project related to our latest post "The 5 Best Website Color Combinations for 2025 With Examples"?

Leverage our years of experience in websites, design and digital marketing. We are here to help you navigate the complexities of crafting a seamless digital experience. To discuss your specific needs and goals, please fill out the contact form below and let us answer your questions and bring your vision to life.