Health Association Website

August 22, 2020

Author: Sean H.

I wanted to share a recent project we completed for Integra Health Associates that really showcases our comprehensive website services. This was one of those projects where we got to be involved from the very beginning, which is always exciting because we can help shape the entire online presence of a new business.

When Integra Health Associates approached us, they were in the process of opening their practice and needed a complete website solution. They didn’t just need someone to handle the technical side—they needed a partner who could help with everything from writing compelling copy to finding the right images that would convey their approach to healthcare.

Helping Integra Health Associates Build Their Online Presence from Scratch

We started by working closely with their team to understand their vision, services, and what made their health association unique. This collaborative approach allowed us to create content that genuinely reflected their practice philosophy and spoke directly to their target patients.

Using our trusted custom WordPress framework, we built them a clean, professional site that prioritizes easy navigation—something absolutely crucial for healthcare websites where patients often visit in moments of need or concern. The site needed to be straightforward while still conveying expertise and compassion.

For the content development, we worked side-by-side with their practitioners to craft service descriptions, practitioner bios, and informational resources that struck the right balance between professional medical terminology and accessible language for patients. Finding that balance is really an art form in healthcare websites.

One of the more time-consuming aspects was sourcing appropriate imagery that represented their practice accurately. We carefully selected photos that reflected diversity, professionalism, and the warm approach to care that defines their practice.

As their opening date approached, we coordinated the website launch to align perfectly with their grand opening, ensuring that new patients could immediately find them online. We even helped set up their Google Business profile to boost their local visibility right from the start.

It was incredibly rewarding to see everything come together just as they opened their doors. The website has become an essential tool for their new practice, helping patients learn about their services and easily request appointments online.

Senior Living & Healthcare Services Website

June 21, 2020

Author: Sean H.

Presbyterian Homes & Services of Kentucky needed a new website design for their Senior Care Communities. We created a design and developed a website from that design, using inspiration from assets and images they provided to our team. Having a great website is essential to making sure new and old clients can find you exactly when they need you.

Creating a Modern Digital Home for Presbyterian Homes & Services of Kentucky

I’m really excited to share this project we recently completed for Presbyterian Homes & Services of Kentucky (PHSK). This was such a rewarding experience because we got to help an organization that provides such essential care services across five communities in Kentucky.

When PHSK first approached us, they were facing challenges with their outdated website. They needed something that truly reflected the quality and compassion of their senior care communities while being functional and accessible for their diverse audience. After all, when families are looking for senior care options, they need clear information during what can be an emotional and stressful time.

We kicked things off with a discovery meeting to really understand what they were hoping to achieve. They had some clear goals: they wanted to save money compared to their previous digital marketing solutions, get more responsive customer service (apparently they’d been frustrated with slow response times before), completely refresh the look and functionality of their site, and ensure the new website would be accessible to people with different abilities and needs.

Another important requirement was creating a content management system that their team could easily update themselves – because in senior care, information changes frequently and families need the most current details about services and availability.

For the design phase, we used inspiration from assets and images they provided to create something that felt warm, professional, and reassuring – exactly the feeling you want when searching for senior care. We made sure to showcase their five communities across Kentucky while highlighting their range of services: skilled nursing care, therapy and rehabilitation, assisted living, respite care, palliative care, and personal care.

The development process was extremely collaborative. We built the site on GeneratePress, which gave us the flexibility to create something custom while ensuring it would be easy for their team to manage moving forward. Throughout the project, we provided digital marketing consultation to help them think about the bigger picture of their online presence.

One of the aspects I’m most proud of is the accessibility features we incorporated. We recognized that many of their website users might be seniors themselves or people with various needs, so we implemented features to make navigation intuitive regardless of ability.

We delivered the project on time and within their budget constraints, which was a huge win for their organization. Since launching, they’ve been able to better connect with families across Kentucky looking for quality senior care options.

About PHSK: Presbyterian Homes & Services of Kentucky, Inc. provides long and short-term care services such as skilled nursing care, therapy, and rehabilitation, assisted living, respite care, palliative care, and personal care in five communities across the Commonwealth.

White Label Photography Website

May 16, 2020

Author: Sean H.

We recently completed a white label website project for a local graphic designer and photographer who needed technical support for their photography website project. The designer had strong creative skills but required assistance with the technical implementation aspects of website development. We were happy to set up the website and hand it off for them to complete.

Case Study: Photography Website Setup for a Graphic Designer

The Setup Process

Our team recently completed a white label website implementation for a graphic designer working with a local photographer. We handled all the technical aspects of the project, including setting up reliable hosting, installing WordPress, configuring the GeneratePress theme with its Elegant variation, and ensuring the contact forms functioned properly. This allowed the graphic designer to focus entirely on their strengths—adding beautiful photography images and writing compelling content—without having to navigate the technical complexities of website development. The GeneratePress theme proved to be an excellent choice for this photography website, offering both ease of use for future content updates and the professional aesthetics needed to showcase the photographer’s work effectively. This collaboration exemplifies our service model: we manage all the technical work behind the scenes while creative professionals maintain full ownership of the client relationship and design process.

Technical Solution

We chose GeneratePress as the foundation for this project because of its user-friendly interface and flexibility. The Elegant theme provided the perfect framework to showcase photography content while maintaining a professional aesthetic.

The designer was able to focus exclusively on:

Adding the photography images
Writing and arranging content
Customizing the visual design

Client Benefits

This partnership allowed the graphic designer to deliver a complete website solution to their photographer client without needing to learn the technical aspects of web development. The end result was a professionally designed and technically sound photography website that:

Displays professionally across all devices
Features working contact forms for client inquiries
Loads quickly to showcase photography work
Can be easily updated with new content

Conclusion

This project exemplifies our white label service model: we handle all technical aspects of website implementation while graphic designers can focus on their creative strengths. The GeneratePress platform proved to be an excellent choice, offering both ease of use for future updates and the performance needed for a photography-focused website.