Presbyterian Homes & Services of Kentucky needed a new website design for their Senior Care Communities. We created a design and developed a website from that design, using inspiration from assets and images they provided to our team. Having a great website is essential to making sure new and old clients can find you exactly when they need you.
Creating a Modern Digital Home for Presbyterian Homes & Services of Kentucky
I’m really excited to share this project we recently completed for Presbyterian Homes & Services of Kentucky (PHSK). This was such a rewarding experience because we got to help an organization that provides such essential care services across five communities in Kentucky.
When PHSK first approached us, they were facing challenges with their outdated website. They needed something that truly reflected the quality and compassion of their senior care communities while being functional and accessible for their diverse audience. After all, when families are looking for senior care options, they need clear information during what can be an emotional and stressful time.
We kicked things off with a discovery meeting to really understand what they were hoping to achieve. They had some clear goals: they wanted to save money compared to their previous digital marketing solutions, get more responsive customer service (apparently they’d been frustrated with slow response times before), completely refresh the look and functionality of their site, and ensure the new website would be accessible to people with different abilities and needs.
Another important requirement was creating a content management system that their team could easily update themselves – because in senior care, information changes frequently and families need the most current details about services and availability.
For the design phase, we used inspiration from assets and images they provided to create something that felt warm, professional, and reassuring – exactly the feeling you want when searching for senior care. We made sure to showcase their five communities across Kentucky while highlighting their range of services: skilled nursing care, therapy and rehabilitation, assisted living, respite care, palliative care, and personal care.
The development process was extremely collaborative. We built the site on GeneratePress, which gave us the flexibility to create something custom while ensuring it would be easy for their team to manage moving forward. Throughout the project, we provided digital marketing consultation to help them think about the bigger picture of their online presence.
One of the aspects I’m most proud of is the accessibility features we incorporated. We recognized that many of their website users might be seniors themselves or people with various needs, so we implemented features to make navigation intuitive regardless of ability.
We delivered the project on time and within their budget constraints, which was a huge win for their organization. Since launching, they’ve been able to better connect with families across Kentucky looking for quality senior care options.
About PHSK: Presbyterian Homes & Services of Kentucky, Inc. provides long and short-term care services such as skilled nursing care, therapy, and rehabilitation, assisted living, respite care, palliative care, and personal care in five communities across the Commonwealth.
