Shopify Food Sales Website Design

Sinclair Smoked Salmon needed a custom Shopify website to sell smoked salmon online. We created an modern website design using custom illustrations from local artist Matt McDole, and a platform that is easy to manage and use for the client.

Case Study: Building a Successful eCommerce Presence for a Smoked Salmon Business


In the bustling city of Louisville, Kentucky, a home-based smoked salmon business transformed into a prominent local establishment, all thanks to a well-designed website. This case study delves into the journey of this business, highlighting the importance of a strong online presence, especially in the food industry.

The Challenge

Starting a food business from home comes with its unique set of challenges. The primary concern was how to reach a wider audience and convince them to purchase a food product without tasting it first. The client needed a platform that was user-friendly, customizable, and could handle online orders and pre-orders seamlessly.

The Solution

  1. Choosing the Right Platform: Shopify was selected as the platform for the website. Known for its ease of use, customization options, and a seamless checkout process, Shopify is considered ideal for restaurants and food businesses.
  2. Incorporating Local Art: To give the website a unique touch and resonate with the local audience, artwork by a renowned Louisville artist, was integrated into the design.
  3. Prioritizing Packaging and Design: Recognizing the critical role of packaging in the food industry, a professional designer was hired. This ensured that the packaging not only preserved the quality of the smoked salmon but also appealed to potential customers.
  4. Professional Photography: To further enhance the website’s appeal, professional food photographers were recommended. Their expertise in styling and lighting food made the smoked salmon look irresistible.


The website became more than just a sales platform; it was a tool to connect with customers and share the brand’s story. Even if the majority of sales didn’t come directly from the website, it played a pivotal role in brand awareness and customer engagement.

The client’s business saw significant growth, moving from a home-based setup to a prominent location in Louisville. The website’s design, combined with the quality of the smoked salmon, convinced customers to make a purchase without tasting the product first.


Starting a food business online might seem daunting, especially for those whose expertise lies in cooking rather than coding. However, with platforms like Shopify, businesses can establish a strong online presence without any technical experience. This case study underscores the importance of a well-designed website in the food industry, emphasizing branding, packaging, and professional photography.

For those looking to embark on a similar journey, remember: you don’t have to do it alone. With the right tools and guidance, you can build a successful online food business that resonates with your target audience.