Is There a Goldmine in Influencer Marketing?

For the love of short stories, I’ll go ahead to say, “yea, there is a goldmine in influencer marketing”. As a matter of fact, it is a relatively untapped goldmine. While the majority of internet business owners are channeling resources into driving traffic from SEO and social media ads, the minority are reaping the rewards of affordable influencer marketing.

You might be asking “what is influencer marketing?” Influencer marketing is a form of digital marketing where internet business owners (mostly those with products to sell) hire highly influential social media users to promote their stuff to their followers or audience. It’s similar to paying an email marketer with a large email list to blast emails about your business his contacts for a fee. Like every other form of internet marketing, you must find a winning strategy to reap the full benefits of influencer marketing.

MOST COMMON FORMS OF INFLUENCER MARKETING

Testimonial Video

Nearly every social media platform allows the upload of multimedia content — including videos. Influencer may upload a testimonial video explaining and narrating a sales-oriented description of product or services being advertised. This strategy works effectively since videos are maybe the most contents out there. The use of testimonial videos is usually the priciest form of influencer marketing.

Shout Outs

This is the most common form of influencer marketing and is often less expensive. All it takes here is a shout out to the product, service, website or social media page of the client. It comes as a text post for Twitter & Facebook, or picture post for Instagram. Shout outs are good for a low budget campaign.

RECOMMENDED STRATEGIES TO ADOPT

Research The Influencer’s Followers/Audience

So much as influencer marketing can guarantee engagement, you do want to make actual sales. If you hire an influencer with followers over 40 years of age and advertise fidget spinners, you’ll get views but maybe zero sales. Age range is just one of many factors to consider; gender, interests and hobbies all count here. An easy way to find this out is looking into the public profile of prospective influencer, his followers probably like what he likes. So, as much as you can, do a quick research into prospective influencer’s followers to see if you are a good fit.

Let the Campaign Run A Little While

This is important if you’re just getting into influencer marketing. Shell out a few bucks to let the campaign run for a while, at least, a week. While you’re at it, be on the lookout for days and hours that sell better than others. This knowledge will come in handy in helping you spend more effectively in the future.

Remember how we started off saying influencer marketing is relatively untapped? It means unlike most opportunities on the internet, there is no sign of saturation yet. It is totally affordable and effective. There’s no harm in exposing your business to an extra source of traffic.

 

Phil Van Hooser

Author, leadership development trainer, and leadership keynote speaker, Phil Van Hooser, came to Design Web with a need for a brand new website which would showcase his keynote addresses and books. Design Web created a great design that funneled people into a path to either purchase the books, or book Phil for an event. We also worked closely with Phil and Susan Van Hooser to make sure that we satisfied all their needs and created a great-looking website for them. If you are looking to funnel your website to create sales and leads, Design Web can help, just like we did with vanhooser.com!

Cheap Websites vs Affordable Websites

At Design Web, we pride ourselves on our ability to provide the most affordable websites in Louisville. That doesn’t however mean the same thing as the cheapest websites in Louisville. What is the difference between a cheap website and an affordable one?

A cheap website is just that – cheap – made from cheap materials with only the most basic functions. You might ask what do you mean by cheap materials? Aren’t websites just a little bit of information online? Well, the short answer is that they are and they aren’t. While your site may be just a few files, it depends on a variety of support items to exist. Hosting for example; hosting is where your website lives. Think of hosting like a storefront you lease for your website, just like a business storefront. Different hosts have different service options. Some hosts offer shared space, which can reduce your cost, but comes at a price. Shared hosting is fine if you have a few good neighbors, but cheap webdesign services tend to overcrowd their hosting with any site that comes along. What does that mean for you? Unfortunately, that means your visitors will get turned away more often.

Another aspect of cheap web development is speed. All it takes to lose sales and valuable clients is 3 seconds. Studies show that if your site doesn’t come up in 3 seconds, you can lose up to 70% of your visitors. Even the most loyal customer will move on to another site or service if they think your site takes forever to load. Why is overcrowded hosting bad? Much like an overcrowded apartment building, an overcrowded hosting provider means you will always be competing for resources, resources like bandwidth. Bandwidth is a lot like parking spaces and road frontage for your business. You only have so much bandwidth to serve your customers before service starts slowing down and space is filled up and people start getting turned away. With overcrowded hosting, you also run the risk of being taken down by any negative site that shares your network/IP neighborhood. Like having a fire in an apartment, the entire building has to be evacuated until the issue is solved. If one site on your shared host gets taken down or attacked, all sites on that server could potentially be taken down. It could be down for a few minutes, or it could be down for days. Once your site goes down there is nothing to do but wait.

Another aspect of cheap websites is what type of underlying CMS or coding that is used. Most businesses do very well working on a Drupal or WordPress website, which are fairly easy to maintain and set up. Cheap websites are typically set up on a Squarespace, Weebly, or Wix platform, which is not beneficial to the client. These websites are poor for SEO, or search engine optimization. This means that you will rank much lower than a similar site built on a professional CMS platform if you go with a drag-and-drop website generator. These sites also charge monthly for their services, sometimes meaning that you pay more over time than you would if you went with a one-time payment for a professional, affordable website. Lastly, these websites never give you ownership of the site. If your third-party site generator suddenly goes bankrupt, you will lose your website. If you decide to move over to another hosting company, you also lose your website as it is non-transferable.

There is a lot to be risked in going with cheap over affordable. At Design Web, we pride ourselves as having the most affordable websites in Louisville. We never cheap out, and the websites that we create are just as good as the big name agencies. We have professional web developers who can match, function-for-function or design-for-design, any website created by the big name agencies, at half the cost. The difference is our low overhead. We don’t have huge art pieces in our lobby, or top-shelf liquor bars in our office. Sorry, that also means no pool tables. What we do offer are the best websites in town at a fraction of the cost. Come find out more about our amazing websites and get a quote today!

SSL Certificates

Have you had a pop up saying “Insecure Connection” or received an email warning saying that Chrome will show security warnings on your website? You need an SSL certificate! You can usually contact your hosting company, and, for a fee, they will install a new SSL certificate for you.

What is an SSL Certificate?

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.

The main reason SSL is used is to keep sensitive financial and personal information sent across the Internet encrypted so that only the intended recipient or viewer can understand it. This is important because the information you send on the Internet is passed from computer to computer across the web to get to the final destination server. Any computer between you and the final server can see your credit card numbers, usernames, passwords, and other personal information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.

Installing your SSL is just the start. There may be elements on your website that are insecure and need to be converted over to https. This is a fairly simple process of finding the offending file and changing the location. How can I tell if my site is SSL secured? A simple test can show you. Type in your domain name, but instead of the normal http:// change it to https://
If you receive an error message, then your SSL is not set up properly or you do not have an SSL certificate on your site.

If you think you would like an SSL certificate for your website, and just feel overwhelmed by it, Design Web can usually install your certificate for under $100. Contact us today to get started!

Big Four Bridge Arts Festival

An incredible new art festival is coming to Louisville and Design Web is proud to be a part of it. Our crew at Design Web put together a great website, and our experts are running social media and digital marketing for the festival. We’ve already seen a tremendous response of volunteers, artists, and vendors who are excited to join up for the inaugural event happening on September 8th, 9th, and 10th, 2017.

Louisville Downtown Partnership

Louisville Downtown Partnership brought us on to work with their graphic designer to create a data-heavy website focusing on their mission. We brought together the front-end designs with an easy-to-use backend and created an amazing website. Included in the functionality of the site are regular traffic updates via interactive Google Maps, Downtown Louisville event updates, and up-to-date Louisville News. An easy to access, in-depth library of data was also included on the site for research purposes.

First Friday Hop

The First Friday Hop is an incredibly popular Downtown Louisville event that has been running for almost 20 years. Design Web was brought on to help with social media, SEO, marketing, event organization, and web design and web development for the project. Our very own Jael Roed is responsible for a majority of the work done on the First Friday Hop in 2016, growing the event and increasing attendance through promotions such as Pokemon Hop and Day of the Dead. Our work on the website features high-end user functionality with many add-ons, including a gig calendar, mailing list, member profiles, and other functionality. We look forward to growing the event even more in 2017!

Louisville Butchertown

We created a quick, one-page website to highlight Butchertown, its history, and its businesses due to the expansion of the Republic Bank First Friday Hop to now include Butchertown. The many features of the site include an email signup, event calendar, and linkbacks for all the area businesses.

Bourbonist

At Design Web, we love all things bourbon. Our love of bourbon inspired us to create this amazing website that celebrates Downtown Louisville and the many bourbon bars and restaurants. We hope that visitors and residents of Louisville can use this website to find the best bourbon foods, drinks, and merchandise.

Nannies for Newborns

Nannies for Newborns is a new startup in the Louisville, KY area that provides nanny and nursing care for newborns, as well as new parent education. They needed an online presence that included bill pay and gift cards, as well as a place for parents and potential employees to sign up. Design Web developed a site that included all the items that Nannies for Newborns was looking for, including an amazing looking site.

We just wish that this service was around when our kids were younger. We could have used a night off!!