How to Showcase Your Clearance Sales

Running regular sales allows you to move inventory you’d otherwise take a loss on, bring in customers seeking a bargain and drive traffic to your site via smart marketing methods. However, if you don’t showcase your clearance sales in the right way, you may impact your overall revenue.

Statista reports quarterly on U.S. e-commerce sales. In the second quarter of 2021, online retailers drew in an estimated $222.5 million in revenue. This was an increase from Q1 and an overall increase from 2020. One reason for the increases includes small business owners becoming smarter about their marketing and inventory management.

If you need to clear out old merchandise or offer loss leaders to bring new customers to your site, here are the best ways to showcase your clearance sales.

1. Put Sales Front and Center

One way to highlight your sales is in your hero image. Add a banner telling what’s on sale, sharing an image and a link to the clearance items. This is a great way to encourage impulse sales and move inventory that would otherwise sit stagnant.

Marie Nicole children’s clothing boutique features their current sale in their hero shot, with an image of a little girl wearing an outfit on sale and a note about how long the promotion runs. Note how they also run a narrow banner across the top of the page announcing the current clearance sale.

2. Know Your Audience

Start by knowing who your target audience is and then use language they’ll respond to. If you send out a note about the clearance items, you need to choose words encouraging buyers to take action. Think about what’s worked in the past, run surveys and look at analytics to figure out the best approach.

3. Highlight the Savings

People love a good bargain. Go ahead and advertise just how much they can save by buying the discounted items. Will they save 20% or maybe more? You might use a percentage, or you might use a dollar amount.

Be upfront about how much items are discounted. Ideally, you’ll break even after handling fees, but you may not make a profit on clearance items. The goal is to keep cash flowing through your enterprise and not get stuck with things that never sell. Seasonal items, in particular, can be hard to move as the holiday approaches. A discount can move them out so you aren’t stuck with them for 12 months.

Neway Packaging does an excellent job of highlighting the latest things to hit their clearance aisles. They use an image reading “Up to 50% Off” to grab attention and let users know just how much they can potentially save by ordering from the clearance section.

The headline reading “new items on clearance” indicates additional things get added to the clearance category from time to time, so even those who’ve visited before are likely to check out the page.

4. Use Social Media

According to Worldometer, there are approximately 5 billion internet users with the number growing constantly. Social media is also growing by leaps and bounds.

You can reach your target audience through a social media page, taking out targeted advertising and getting your current customers to share your posts and talk about your brand.

Give them a reward if someone new buys from you, even if it is a clearance item. Points or other perks will encourage your fans to share.

5. Host a Buy a Bag Event

One way to increase sales of clearance items is by bundling them or offering a perk when people buy. For example, some brands team up with companies offering incentives toward a cause and run sales at the same time.

You can also offer a certain percentage off for anything in a category people can fit in a bag. So, if you go to a hobby supply and craft store, you might see a 20% off all fall-themed items back. Or you might use a certain color tag for clearance items.

Look for ways to promote the bag and use it for more than one season. If you run a fully digital store, then the bag is a virtual one, while a brick-and-mortar store might offer a physical bag for sale items.

Ben Franklin Crafts & Framing offers a bag sale on the last Thursday of each month. The discount applies to the lowest price, so people can even get an additional savings on clearance items. They also offer online specials for those who prefer to shop from the comfort of their couch.

6. Time It Right

Moving seasonal merchandise requires perfect timing. You want people to still be interested in whatever season it is. If you try to clear out winter coats, you might have some luck in early January, but you aren’t going to sell many come April or May.

Think about how people use the item and when the right time is to push to clear the last of them out. Some things get used year-round, so may not have a time crunch on them. However, you may have ordered too many and need to make way for more inventory, so can offer a discount to move things out and create space or increase cash flow.

Reach Out in Multiple Ways

When you run a clearance sale, you must let your users know in a variety of ways. Send them a postcard, shoot off an email, post on social media and update your website. The more signs and info pointing to the sale, the more likely people will buy your discounted products.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Startup Digital Marketing Strategies to Double Your Sales

Assuming you are maintaining a business over the web, there should be amazing advertising systems. Here we will talk about a couple of tips for improved online deals.

Deals Cycle:

It is smarter to plan a business cycle for the item. The business cycle is the system to pitch your item to a client. It includes every one of the means to sell the item. Characterize the business pattern of your item, since it will decide the stage where you ought to do publicizing for your item. So, all showcasing systems depend on the business pattern of an item. Research does as well, and testing for deciding the ideal deals cycle.

Checkout Measure:

It is prescribed to improve the checkout cycle for your item. This is the most dismissed showcasing procedure in a business. You try sincerely and contribute a ton to arrive at expected clients, so don’t leave space for the client to forsake the truck relinquishment. Build up the checkout cycle simple, smooth, and intelligent with the goal that clients may not face trouble. It is the best methodology for keeping your clients unblemished. On the off chance that there are a few pages for shopping the item, build up an advancement bar, so clients realize the means to be taken further or have taken as of now.

Item Portrayals:

Clients consistently search for item portrayals, so it is strongly prescribed to add the item depiction. You can likewise give an item direct having each insight regarding the item. It adds believability to your item in the event that you incorporate client criticism or surveys. These surveys give a gauge to clients to buy your item. It is obligatory to add a different page for regularly posed inquiries. It is prescribed to compose portrayals alongside catchphrases. It will improve the SEO of your site. Not only that, but it is smarter to upgrade the representations that will in the end expand the positioning of the site, and your business will get obvious, prompting more deals. Along these lines, item portrayals assume a focal part in moving your business higher than previously.

Transportation Costs:

For better client experience, it is prescribed to show the transportation expenses of an item. It is seen that organizations frequently don’t show the delivery cost and lose the clients, since clients become more acquainted with the transportation subtleties toward the finish of the cycle. Show dispatching subtleties at the corner where the client begins entering his/her data. Clients don’t feel better in the event that they begin filling in the delivery data without having the expense shown over the screen. Make your clients of each minor insight concerning the item and the installment. It will carry more clients to your business.

Continue to Shop:

It is prescribed to put the alternative of ‘continue to shop’ close to the ‘proceed with checkout’ so clients can without much of a stretch discover it on the page. In the internet business, such alternatives are not difficult to fuse in the checkout cycle.

Types of Installment:

To carry believability to your item and site, it is prescribed to add the logos of various types of installments that your business is tolerating. You can add real and well-known security instruments to acquire the trust of the client. The security logo will make clients believe their charge card data will be handled correctly.

Retargeting:

Retargeting is the best advertising methodology. This system becomes effective when guests leave the site of your business without purchasing anything. Retargeting is a well-known strategy to catch the crowd for most extreme deals. You can put your items on the sites which are visited by the clients. Then, clients will see your items. Email showcasing is another helpful instrument to publicize your business. Send special messages to the guests of your site. This will expand traffic on your site, in the end prompting expanded deals.

Computerizations:

Email showcasing is more viable than web-based media crusades. Gather the messages of the guest through web-based media missions and make an email list. Mechanization is important for the email-promoting methodology. Set up the email computerization like invite email, request booking email, checkout email, truck surrender email, and so forth.

Update Your Site:

It is prescribed to refresh your site every now and again. More established sites are an obvious objective for spammers. So in the event that you have as of late built-up your business over the web, consider making a refreshed site. Clients additionally feel good when they visit the site with similar pith as other business sites; in any case, there comes a sensation of suspiciousness.

Web-Based Media:

Web-based media is one of the developing and famous discussions across the globe. Try to have a record on each web-based media stage, including Facebook, Twitter, Instagram, YouTube, and so on It is additionally important to consistently post the material about your business, yet a savvy technique is to construct productive showcasing efforts to develop your business. You can likewise remember recordings for your showcasing efforts and post the video on all web-based media stages.

Assume you are selling the lash tweezers over the web, at that point make a video using the lash tweezers. You can transfer recordings of the person utilizing your item. This will build the commitment of clients to your business.

Author Bio:

Arslan Haider is the author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs with valuable content.