An art portfolio website is essential to making sure that you maximize all opportunities to gain and increase an audience for your artwork. Art portfolio websites connect your natural ability to your target clients and what they are looking for. An art portfolio website usually represents some or all of a carefully curated collection of art and example work, and it’s a great place to explore the critiques of the art pieces and movements. We loved having the opportunity to work with Valerie to create a style, look, feel and function for her artist website that really complemented and highlighted her diverse portfolio of styles and let her work really stand out.
About TIMMONS ART: Valerie Timmons is a Louisville-based artist whose genre-spanning work includes landscape, portraiture, still life, minimalism, and geometric abstraction. While her paintings may vary wildly in style and even mood, their unifying tonal element is a rich emotional resonance that finds as much beauty in the turbulence of a non-representational tempest of form and color as it does in the clean-lined serenity of a still life.
About Falls City Lumber: Falls City Lumber is a full service specialty wholesale lumber company providing quality products from quality suppliers since 1985. We pride ourselves on our incomparable ability to offer quality lumber and specialty products at a very competitive price.
We have been a proud sponsor of the Big four Art Festival for seven years, and we love to see how the community has embraced and supported local arts. From the very first year, when we had the most highly attended event recorded at the Big Four Bridge lawn through a few rainstorms and even COVID, it has started strong and grown to be the highlight event we look forward to kicking off festival season every year.
Cooking@Millie’s needed some technical website repair on forms that were not functioning properly. We were able to quickly find and solve the problem, which had been a long-standing issue.
Vincent Abell Construction, a general contractor and construction expert in the Louisville Area, knew quality and innovation is key to bringing in new clients, and their website was no exception. We were excited to work with them to highlight some beautifully built construction projects through website photo galleries and to help inspire a user-friendly site that provided details about their skilled services. We know small business owners often don’t have a the time to build their own website, so we created an easy-to-edit and highly polished construction website that provides an efficient and engaging user experience for both customers seeking information and team members keeping the website up to date.
Have you ever walked into a store and been instantly drawn into the overall feel and experience of being there? Various displays set the tone and create an experience. Perhaps the theme is a beach one or maybe it is futuristic. Whatever the case, you walk away feeling as though that’s your store and your style and you can’t wait to return and shop again.
How Can You Positively Impact the Customer’s Experience?
In the COVID-19: the CX Impact Report, researchers looked at the changes in consumer attitudes since the pandemic. Approximately 73% of respondents said a single negative experience would make them cut ties with a brand. That’s a lot of pressure for businesses to perform to user expectations.
When it comes to creating positive experiences, customer experience (CX) is everything. You have to ensure your customers have an excellent time from the minute they start engaging with you and even after the purchase.
An excellent display is just the start, but it’s important to ensure you get the first impression right. Here are some ways to ensure your display is top-notch.
1. Know Your Audience
Who is your typical buyer and what speaks to them? The only way you can figure this out is by digging deep into your customer databases and doing some analytical research. What is the average age of your buyer? What do you know about that demographic in general?
You also must survey your customers and find out what they want. Ask them what you’re doing well and what you can improve. Provide them with three options for displays and see which they like best.
2. Offer Ready-to-Go Gifts
People care about the presentation of the gifts they buy for others. Around 84% of people put a gift card into something else before giving it to a loved one or friend. Make this easy by adding a beautiful box or a book they can place the gift card in.
Create displays for their “gift giving needs” to make shopping as easy as picking up an item and signing your name.
3. Focus on Bright Colors
You want to draw people’s attention when they enter your store or are walking past in a shopping center or mall. Bright colors will grab them and bring them toward the display. If the item you’re displaying isn’t brightly colored, add other elements that are.
4. Improve Signage
The overall look of your signs can draw people in or cause them to overlook your store. There are four types of fonts you can use on your signs. Understanding what they are and the tone they set can improve your display signage.
Consider the distance people view the signs from. Go out in front of your store and see if the signs are viewable. Do they grab attention? Are they short and to the point? View the signage from various angles and distances to see how it appears. Keep in mind things such as contrast. Black letters on a white background will pop the most.
5. Create an Experience
Experiential marketing is a current buzzword in marketing. In a nutshell, you create an experience for your viewers that takes them into a new setting or lets them try an item. Look to new technologies for ways to ramp up your displays. Add sound so it transports them to the seaside.
Use an app and let them put themselves in the middle of a beach as they try on various pieces of clothing or otherwise interact virtually with your products. If you’re on a tight budget, you can add visuals to help create the feel of being in an actual setting.
Look at Things Through Your Customer’s Eyes
Take a step back from your display and picture it through the eyes of your average buyer. What are their needs and does your display show how the product might solve a pain point for them?
Not every display is going to hit the high notes every time. Do your best to try new things, see what your audience responds to and create the best CX possible.
Designing a visitor map for Louisville, Kentucky’s Downtown Business Improvement District (BID) involves a strategic and thoughtful approach that benefits various stakeholders including local retail, tourism, wayfinding, corporate partnerships, and overall Louisville business development. Here’s a detailed case study:
Project Overview
Client: Louisville, Kentucky Project: Downtown BID Visitor Map Design Objective: To create an informative and user-friendly map highlighting local businesses, restaurants, entertainment, hotels, and hospitality services provided by the BID.
Research and Analysis
Stakeholder Assessments: Collect data from local business owners, hotel managers, and tourism officials to provide accurate data and provide what they hoped the map would achieve.
User Studies: Gathering information from tourists and locals about their navigation challenges and interests in the downtown area.
Competitive Analysis: Reviewing existing maps and visitor guides from similar districts in other cities for best practices.
Design Strategy
Content Selection: The map includes prominent local businesses, popular restaurants, key entertainment venues, and hotels. Each category is color-coded for ease of identification.
Wayfinding Elements: Clear street names, landmarks, pedestrian pathways, and public transportation hubs are highlighted to assist navigation.
Accessibility: The map is designed for print and digital use, ensuring accessibility for all users, including those with disabilities.
Benefits
Local Retail: By featuring local shops and boutiques, the map drives foot traffic and supports local commerce.
Tourism Enhancement: Tourists benefit from a comprehensive guide to the city’s attractions, increasing their likelihood of extended stays and repeat visits.
Wayfinding Improvement: The map simplifies navigation, reducing the stress of exploring a new city and enhancing visitor experiences.
Corporate Partnership Opportunities: Local businesses can be featured on the map or advertise it, creating resources for the BID and promotional opportunities for businesses.
Boost to Louisville Business: A well-designed map can be a tool for economic development, encouraging investment and interest in the Downtown BID area.
Implementation and Distribution
Production: The map is produced in both print and digital formats, ensuring wide accessibility.
Distribution Points: Maps are distributed at key entry points to the city, including the airport, hotels, visitor centers, and participating businesses.
Online Presence: A digital version is available on the Louisville BID website and through a dedicated mobile webpage.
Evaluation and Feedback
User Feedback: Regular surveys of map users to assess its effectiveness and areas for improvement.
Business Feedback: Ongoing dialogue with local businesses to measure the impact on foot traffic and sales.
Analytics Tracking: For the digital version, usage analytics help understand user behavior and preferences.
Conclusion
The Louisville Downtown BID visitor map represents a significant step in enhancing the visitor experience, supporting local businesses, and promoting the district as a vibrant and welcoming destination. Its strategic design and thoughtful implementation are crucial in realizing these benefits. Continued evaluation and adaptation will ensure the map remains an effective tool for visitors and locals alike.
Case Study: Enhancing Online Presence for a Veterinary Clinic
Introduction
In today’s digital age, even sectors like veterinary care require a strong online presence to reach and serve their clientele effectively. This case study examines the transformation of a veterinary clinic’s online platform, emphasizing the importance of user experience, accessibility, and trust-building in the pet care industry.
The Challenge
The veterinary clinic, although well-established in its local community, lacked a comprehensive online platform. They faced challenges in:
Reaching a younger demographic of pet owners who primarily search for services online.
Providing easy access to essential information such as services offered, appointment scheduling, and emergency care.
Building trust online, given that pet care is a highly sensitive and personal service.
The Solution
User-Friendly Design: A clean, intuitive website layout was developed, ensuring that visitors could easily navigate and find the information they were looking for.
Online Appointment Booking: An integrated system was set up, allowing pet owners to book, reschedule, or cancel appointments at their convenience.
Informative Content: Detailed sections on the services offered, preventive care tips, and profiles of the veterinary staff were added. This not only informed visitors but also helped in building trust.
Emergency Contact Integration: Recognizing the urgent nature of some pet ailments, a prominent emergency contact section was added to the homepage, ensuring that pet owners could quickly access help when needed.
Client Testimonials: To further build trust, a section dedicated to client testimonials and success stories was incorporated. Real-life experiences shared by pet owners added authenticity to the clinic’s services.
Mobile Responsiveness: Given the increasing number of users accessing websites via mobile devices, the site was optimized for mobile viewing, ensuring a seamless experience across all devices.
Results
we estimate that post-launch, the veterinary clinic should receive:
A 60% increase in online appointment bookings.
A 40% rise in website traffic, with a significant portion coming from mobile devices.
Enhanced engagement with the local community, with many pet owners citing the informative content as a valuable resource.
A notable increase in emergency calls, indicating that the emergency contact integration was effective.
Conclusion
The revamped website for the veterinary clinic not only enhanced its online visibility but also solidified its reputation as a trusted pet care provider in the community. This case study underscores the importance of a well-structured, informative, and user-friendly website in the healthcare sector, even when it pertains to our furry friends. With the right digital tools and strategies, businesses can effectively bridge the gap between online and offline worlds, ensuring they cater to their clientele’s evolving needs.
4 Great CTAs We’ve Seen on Landing Pages this Year
Calls to action (CTAs) are arguably the most important component on a landing page. They drive users to take action, help improve your conversion rates and grab attention. If your CTAs hit all the high points, you’ll find you have more business than you can handle. When they don’t, you may flounder a bit.
You work hard to drive traffic to your website and find new leads. You want your website to engage visitors and collect information from those who are truly interested in buying from you. CTAs are a big part of the sales funnel and help take your users on a journey toward becoming clients.
What Is an Effective CTA?
Insider Intelligence recently reported a prediction that e-commerce sales will reach $1 trillion by the end of 2022 in the United States alone. The pandemic forced many people to shop online. Some decided they loved it and have never looked back. COVID-19 accelerated how fast e-commerce grew between 2020 and 2022, but it shows no signs of slowing.
An effective CTA includes the following:
The right language. Use “I” or “you” to grab attention
Action verbs
Short and to the point
Colors that grab attention
Contrast with the rest of the page
Placed in the perfect position so the user finds it easily. Usually, this is above the fold.
Big enough to see
Adapts well to mobile devices and is easy to tap with a thumb on a small screen
The clickthrough rates of CTAs vary widely by industry. It’s next to impossible to nail down an average. Your best bet is to compete against yourself, tweaking and changing until you hit a rate that makes you happy.
One way to gain inspiration is by studying how other brands created highly successful CTAs for their landing pages. Here are four we think you’ll find intriguing.
1. The Budgetnista
Source: https://thebudgetnista.com
The Budgetnista, Tiffany Aliche, utilizes a striking CTA on her website. First, it is at the very top of the page, in the slot where most readers look first. She starts with a question that reads, “How good are you with your money?” She then invites the user to take a quiz and in exchange, they get something in return–a financial wellness score.
Finally, the CTA button is a vivid yellow, the only splash of that color above the fold. It is a large button and uses the words “Click Here to Start.” We don’t always love the words “click here” for CTAs, but it works in this instance because of the other text surrounding the button. The page provides that rules are made to be broken.
Tip: Place your CTA in a location where the user is most likely to see it and click it. If you’re offering something free, putting it at the top of the page works well. If you are asking them for something, such as to make a purchase, you may want to place it further down the page so you can convince them first.
NoRedInk shows off how to use a CTA if you’re offering something to your site visitors in exchange for their contact information. The focus is on what they’re going to do for the user rather than just to grab an email address. The user sees the clear advantages to trying out the platform for their students.
The site then uses the word “Free” in the CTA so that users are enticed to sign up and learn more. The idea is that once you get leads to try out the platform, they’ll want to utilize the many advantages of it and sign up for a premium account.
Tip: Offer your users something in exchange for their personal information.
New balance does something pretty interesting on their landing page. Rather than try to collect buyer information or offer them something, they share their life philosophy about the importance of conversations. They celebrate diversity with a look at black women in particular.
Not how they talk about some of the typical conversations one might hear and how women should support each other. They then add a CTA button titled with a single action verb. It reads, “Explore.”
The CTA button itself is transparent in the center, showing the background with a red outline and red text. The button itself isn’t very attention grabbing, which puts the focus on the text above it and the video playing to the right.
When one clicks on the button, they get stories about real women, the company’s philosophy and the things they’re doing to celebrate diversity.
Tip: You don’t always have to sell something to utilize an excellent CTA. Sometimes you can share important or trending information about your company or the world.
Tenzr keeps things pretty simple. There aren’t a lot of different options on the page. Their goal is to filter down visitors to those truly interested in getting digital therapy for carpal tunnel and similar issues and signing them up.
Because their goal for the landing page is hyper-focused, there is an image, headline and a CTA button to the top right titled “Start Now.” They don’t spend a ton of time explaining. If you need that, you can scroll down. They get right to the point.
Tip: You don’t always have to explain everything up front. Sometimes people just want the solution and need to know how to get started. Keep it simple and drive traffic straight to your CTA.
Test Your CTAs
The best way to improve your CTAs on your landing pages is by split testing them. Change the color and see how users respond. Try different wording, placement, colors and surrounding images and text.
Ideally, you’ll consistently tweak your CTAs until you hit the conversion numbers you desire. It takes time and effort to come up with the perfect CTA for your landing page, so never stop trying new things.
