Design Web Louisville created a comprehensive welcome guide for the Louisville Downtown Partnership that served as an essential resource for visitors, new residents, and locals exploring the downtown area. The guide seamlessly blended informative content with engaging visuals to highlight downtown Louisville’s attractions, services, and unique character.
The print version featured a thoughtfully organized layout that prioritized easy navigation through different downtown districts. Color-coded sections helped readers quickly locate information about dining, entertainment, cultural venues, and essential services. The designers incorporated striking photography of iconic Louisville landmarks alongside custom illustrations that captured the vibrant energy of downtown life.
For the digital version, Design Web Louisville developed an interactive PDF with embedded links to downtown businesses, attractions, and transportation resources. This allowed users to quickly access websites, directions, and additional information while navigating the downtown area. The digital guide was optimized for both desktop and mobile viewing, ensuring accessibility for users on any device.
Special attention was paid to wayfinding elements within both versions, including detailed maps with clearly marked parking facilities, public transportation routes, and pedestrian-friendly pathways. The guide also highlighted seasonal events and community gatherings that showcase downtown Louisville’s vibrant culture.
