Design Web loves working with many groups and businesses Downtown, and across Louisville, to improve their digital marketing and online presence. The website for the South Fourth Street Business and Theatre District needed help, so we put together a modern design that matched their upcoming business catalog, also designed by our team at Design Web.
We were able to incorporate an easy-to-use directory of businesses located on South Fourth Street in Louisville, KY, as well as functionality that allows visitors to stay up-to-date on the latest news and trends happening on “So4th St.” This is a hot and up-and-coming area, so check out the site, and definitely make sure to visit all of the great shops and businesses located in Downtown Louisville!
Digital Marketing Case Study: the South 4th Street Association, Business Improvement District Website Design
We were excited to work with the South 4th Street Association on this project. They needed a new website, digital marketing services and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with the South 4th Street Association we determined that the primary goals for this project included: saving money, reporting measurable increases in search engine traffic, updating the look and function of the website, create a website with a modern design, increasing sales, acquiring excellent hosting service, reaching new clients, engaging new partners, incorporating custom icons and illustrations, leveraging digital marketing to meet new goals, making it easier for visitors to access information, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Launched in just 2 short weeks and was one of our fastest project turn arounds. After the project was completed, they immediately notice the benefits of a well designed visual communication campaigns and custom graphic design had effectively transformed the project. During our final review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to the South 4th Street Association, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, built a custom site to meet exact design requests, saved money long-term, integrated seamlessly with multiple fundraising tools and API, integrated seamlessly with multiple business tools and API, easily added new project descriptions and enjoyed our unique personal touch and custom sales process. These were precisely the results the South 4th Street Association was looking for, and we are committed to remaining a trusted digital partner in support of the South 4th Street Association's objectives.