You know what’s really satisfying? When we can match exactly what a client needs with exactly what we offer. That’s what happened recently with a local soap and candle maker who was ready to take their business online.

Let me tell you about this project because it’s such a perfect example of our flexible approach to helping creative entrepreneurs.

How We Helped a DIY Soap and Candle Maker Launch Their Online Business

So this client came to us with a tight budget but big dreams. They make these gorgeous handcrafted soaps and candles (I’ve seen the products—absolutely beautiful stuff) and had been selling at local markets for years. They were finally ready to expand with an online store but didn’t have thousands to invest in a custom website.

Here’s where our white label service really shined. The client didn’t need us to do everything—they were comfortable handling the product photography, writing descriptions, and managing their inventory. What they really needed was someone to handle the technical setup so they could hit the ground running.

We proposed a solution that worked perfectly for both sides. We set up their hosting environment, installed WordPress with the GeneratePress theme (honestly, it’s such a versatile framework), and configured all those technical elements that can be so frustrating if you’re not familiar with them. Contact forms, payment processing, security certificates—all that behind-the-scenes stuff that makes a website actually work.

Once we had the foundation built, we gave them a thorough tutorial on how to add products, update content, and manage their store. They were surprisingly quick to pick it up! Since they were handling the content population themselves, we were able to offer them our service at half our usual website design price, which fit perfectly within their startup budget.

Within a few weeks, they had their entire product catalog online—over 40 different soaps and candles with gorgeous photos they took themselves. It was really impressive to see how quickly they moved once the technical barriers were removed.

I checked in with them last week, and they’ve already processed over 25 orders through their new site. For a brand new online business, that’s a fantastic start! They told me the best part was being able to direct customers from the farmers market to their website for reorders, which has already created some repeat business.