O’Dell Equipment Company is an equipment distributor serving Louisville, Nashville, Knoxville, and Lexington. They came to us wanting their company website redesigned and pointed to a few industry sites whose look they admired.
We started with a discovery document covering the company’s customers, locations, product lines, and goals for the site. From that, we designed a home page visual concept with a classic serif for body text and clean sans-serif headings, a pairing that feels established without looking dated. We also put together a stock image board so the team could react to photography before anything was built. The client wrote that the concept was going in exactly the direction they wanted.
Choosing images surfaced a real issue for equipment dealers: many stock photos show competitors’ branded machines. We flagged it and recommended using the company’s own equipment photos instead. The project paused while photos were gathered and later through a change in ownership, and the discovery work and design concept are ready whenever the company picks it back up.
Websites for equipment distributors and dealers
Equipment buyers want to know what you carry, where your locations are, and how to reach the right branch. A distributor website should make product lines and service areas easy to scan and use real photos of the equipment you sell. We plan these sites carefully so they reflect how the business actually works.
We work with distributors and dealers on projects including:
- Discovery documents and site planning
- Home page visual concepts
- Typography and image direction
- Stock and custom photography guidance
- Multi-location and branch pages
- Product line and brand pages
- Redesigns modeled on sites you admire
Every concept and plan we deliver is yours to keep. If your distribution company needs a website redesign, we would love to help.
