Digital Wayfinding Kiosk Content Management
Ongoing content management for CityPost, IKE, Soofa, and other digital wayfinding kiosks. Custom maps, local photography, and visual asset creation for cities and kiosk operators.
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How to Create a Customer Journey Map That Actually Drives Results
Customers rarely take a direct path to making a purchase.
Locked out? It’s your website. You should be able to edit it.
Did someone build your website, and now you can’t change anything on it without paying them or fighting a tool you don’t understand?
How to Design a Returns Experience That Keeps Customers Happy Without Killing Margins
A sale may generate revenue, but the customer experience after purchase often determines long-term loyalty.
The Psychology of Wearable Branding: Why Physical Merchandise Drives Brand Recall
Most brands fight for attention on screens. Wearable branding takes a different approach by showing up in real life.
Dumpster Rental Website and Logo Design
Custom website design, logo refinement, and online booking integration for River City Roll Off, a dumpster rental and roll off service company.
Custom City Map Illustration for Tourism
Custom city map illustration and tourism marketing design for the City of Smithville, Texas. Three coordinated maps with custom landmark illustrations, delivered as fully editable CC0 assets.
Playful vs. Professional Site Design
Playful vs. Professional Site Design: How to Choose Whether to Get Creative or Play It Safe With Business Site Aesthetics
Whether designing a website from scratch or updating it, one of the biggest questions is whether to take a playful or professional approach with its design.
A Marketer’s Introduction to DOOH Retargeting
DOOH retargeting is when a physical display is connected to a private screen. A key benefit of retargeting is that it identifies who actually saw the ad using anonymized mobile location data, rather than sending a message to everyone. This allows for a level of audience-specific reinforcement that regular billboards could never achieve.
What Is Above-the-Fold in Web Design? Why It Matters, and 8 Best Practices
For small business owners, designers and marketers, above-the-fold design is where clarity wins or quietly loses the sale.
