Digital Wayfinding Kiosk Content Management
The City of Louisville operates a network of CityPost digital kiosks throughout downtown, providing residents and visitors with transit information, wayfinding, business listings, event details, and city services on interactive touchscreens placed in high traffic public spaces. We manage the visual content and ongoing updates for the network, working as the creative partner that keeps the kiosks current, accurate, and useful year after year.
The kiosks themselves are an investment in the public realm. They only deliver value when the content displayed on them stays fresh. Maps need to reflect current streets and businesses. Event listings need to update as the city’s calendar changes. Photography needs to capture the actual energy of Louisville rather than generic stock imagery. Business directories need ongoing verification as restaurants open, close, and move. We handle all of it.
We work with local Louisville photographers to capture original imagery that reflects the city’s actual character. From the Highlands to NuLu to the waterfront, the photography on the kiosks shows real Louisville rather than the kind of polished stock photos that could be any city anywhere. This supports the local creative community and gives the kiosks a sense of place that out-of-town content cannot match.
Beyond imagery, we maintain the maps, business listings, and event content that make the kiosks genuinely useful. Restaurants change. Festivals come and go. Streets get renamed. Construction reroutes pedestrian traffic. We handle the ongoing work of keeping the information accurate so the kiosks stay relevant to the people actually using them.
Content management for digital wayfinding kiosks and interactive city kiosks
Cities across the country are investing in digital wayfinding kiosks and interactive public kiosks as part of their downtown placemaking and tourism strategies. Major brands include CityPost from Smart City Media, IKE Smart City from Orange Barrel Media, Soofa solar displays, LinkNYC, and various municipal-specific kiosk programs. Whatever brand of kiosk your city operates, the same challenge applies: the hardware is only as useful as the content displayed on it, and most cities do not have the in-house creative staff to keep that content current.
We provide ongoing content management for digital kiosk programs, working as a remote creative partner so cities of any size can maintain a high standard of content without staffing it internally. Services include:
- Custom map design and updates formatted for digital kiosk displays
- Local photography coordination with photographers in each city we serve
- Business listing maintenance and verification
- Event content creation and seasonal updates
- Tourism and visitor information content
- Custom illustration and graphic design for kiosk screens
- Wayfinding map updates as cities grow and change
- Brand-consistent visual asset libraries
- Multilingual content coordination
- Quarterly content audits and refresh planning
We support cities and kiosk operators of every size, from small downtown deployments to citywide networks. Our remote partnership model keeps overhead low and lets us serve cities anywhere in the country without travel costs eating into the budget. Our network of local photographers in each city we serve means the imagery on the kiosks reflects the place itself rather than generic alternatives.
If your city operates a digital wayfinding kiosk program, an interactive public kiosk network, or any kind of urban digital display system, we would love to help keep your content current.
Digital Marketing Case Study: the City of Louisville, Digital Wayfinding Kiosk Content Management
We were excited to work with the City of Louisville on this project. They needed content development strategy, creative assets, digital marketing services, graphic design, interactive map design, KML map data, photography and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with the City of Louisville we determined that the primary goals for this project included: applying custom design using inspiration from the client, being able to post new content with ease, engaging new partners, incorporating custom icons and illustrations, making it easier for visitors to access information, serving new and old clients more effectively, and to complete this project within the limits of a set deadline and budget.
In our initial discovery meeting with the City of Louisville we determined that the primary goals for this project included: keeping digital kiosk content current and accurate across the CityPost network, providing custom map artwork formatted for kiosk displays, coordinating with local Louisville photographers to capture authentic imagery, maintaining business listings and event information, and supporting the city with ongoing visual asset creation, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Digital kiosk programs only deliver value when their content stays current. We built our partnership with the City of Louisville to handle the ongoing work of keeping the CityPost network updated with accurate maps, fresh local imagery, current business listings, and timely event information. We coordinate with Louisville photographers to capture original imagery that reflects the actual character of the city, supporting the local creative community while giving the kiosks a genuine sense of place. The print materials, packaging, and product photography work together as a cohesive visual system. The brand presents consistently across print and online, which has improved how customers engage with their products. The new photography and video library gives the client visual assets they can pull from for years, replacing the stock images that had been on the site. The custom illustrations gave the client a distinctive visual identity that works across print, web, and marketing materials, with original artwork they own and can use however they need. The custom map system supports both wayfinding and tourism marketing, with coordinated versions for different use cases and custom landmark illustrations that reflect the character of the place. The digital kiosk network receives ongoing content updates, including current maps, fresh local photography, accurate business listings, and timely event information that keeps the kiosks relevant year after year. We like to consider ourselves a valuable partner to the City of Louisville, working together on this project to meet all of their objectives, aligning goals and finding unique solutions to their challenges.
Digital kiosk programs only deliver value when their content stays current. We built our partnership with the City of Louisville to handle the ongoing work of keeping the CityPost network updated with accurate maps, fresh local imagery, current business listings, and timely event information. We coordinate with Louisville photographers to capture original imagery that reflects the actual character of the city, supporting the local creative community while giving the kiosks a genuine sense of place.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, built a custom site to meet exact design requests, easily updating and added new content, found it easier for visitors to access information, saved money long-term, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results the City of Louisville was looking for, and we are committed to remaining a trusted digital partner in support of the City of Louisville's objectives.
We provide ongoing content management for the City of Louisville's CityPost digital kiosk network. The kiosks stay current with accurate maps, fresh local photography from Louisville photographers, verified business listings, and up-to-date event information. The city's investment in the kiosk hardware delivers ongoing value because the content on the screens reflects what is actually happening in Louisville right now.
Digital Wayfinding Kiosk Content Management for the City of Louisville
