A Primer on Influencer Marketing

Influencer marketing is widely recognized as the hottest marketing concept of 2017, but this trend isn’t really new. The idea of getting influential people to recommend your products dates back to the earliest days of television and radio advertising in the form of celebrity endorsements. However, modern social media trends have refined the practice into something almost unrecognizable, and the data that allows brands to assess the influence of each endorsement are highly refined. Influencer marketing has come into its own as a social and analytical science.

A well-crafted influencer campaign on social media can bring measurable sales growth and brand awareness for a very reasonable price. Unfortunately, many marketers aren’t sure how to choose the right influencer or build a social media campaign of this kind. Choosing the right type of influencers is the first step. There are many individuals in the social media world who consider themselves influencers and would like to work with your brand. You want to find the ones who can reach your potential customer base and whose opinion will matter to them. You also want to be sure that your brand will be showcased in the best possible light and to a well-targeted audience.

This white paper from CopyPress and Intellifluence demystifies the process of choosing the right influencer for your campaign. It spells out how to tell if an influencer has a strong, active social media audience and how to evaluate potential influencers and choose the perfect one(s) for your business.