Are you interested in growing your company? You should be. Whether you want to be the next mogul or you simply want to stay in business, growth is the best way to ensure success. And one of your biggest assets when it comes to reaching new customers and clients is your website. Use your online presence to drive customer interaction, sales and contacts.
Drive New Leads
A traditional website informs readers of the company’s story, services and goals. A growth-driven site does all these things in addition to engaging with visitors to create meaningful interaction. This might mean a live chat, an appointment scheduler, a click-to-call button or an online shopping bag. Plus, growth-driven designers like Design Web Louisville focus on the logical placement of information to strategically guide potential customers toward action. Here are a few common best practices to follow:
- Place contact information on the top of the page, where customers will expect to find it.
- Make important, actionable items impossible to miss. “Free download” or “Call us now” should be spelled out in large, bold and easy-to-find buttons.
- Include testimonials. In the world of online shopping, people are used to making decisions based on reviews, and other consumers’ stories will increase confidence in your services.
Integrate Management Systems
Traditionally, Customer Relationship Management and Enterprise Resource Planning have lived in separate worlds. To encourage growth, these systems need to be tightly integrated to ensure quick turnarounds and accurate data modules. Important sales and budget data can be used by CRM to adjust web design toward sales of certain items, seasonal offerings or current trends. This way, website design can happen constantly to keep up with current data, rather than the site being revamped every two to three years and suffering from obsolete information.
If you aren’t using your website to allow customers to make purchases or pay invoices, you’re missing out on a critical (and easy!) source of possible earnings. A Point of Sale system lets customers submit payments, and a third-party site like Plaid offers a bank account verification API so consumers enjoy a seamless experience while you relax in the knowledge that your transactions are safe and secure.
Look at the Stats
Marketing can be a “throw it at the wall and see what sticks” game, but data has given us a leg up in knowing what works. Once you’ve set up your website to engage with visitors and integrated your systems to collect customer statistics, you can sit back and watch how traffic plays out. You can use data to discover how many clicks on average lead to a sale, how much user attrition your website has, and a host of other data points. Then, as changes are made to the site over time, these data points can be measured against changes for a comprehensive, detailed analysis of your site’s performance. No more shooting in the dark. You might be surprised if you find that adding a third-party authentication service lowered customer attrition by 20%, or that adding a Call to Action increased clickthrough rate by 40%.
Don’t let your website be neglected; it has tremendous potential as a source of advertising and revenue for your business. Your site is an important tool in your belt that can give you real-time data to improve sales and customer engagement. Focus your web design toward growth and see for yourself how much of a difference a little data can make.
Emma Grace Brown lives her life by her rules; and it works! When she’s not snuggling puppies, Emma promotes female empowerment through her website. Her mission is to help those who live with self-doubt to realize they don’t have to mold themselves to conventionality.