Modern website design is a key element that no website owner can ignore. It plays a vital role in establishing your trustworthy presence online. People may have different things in mind when they think about design components. Some may consider old website designs as modern because they were neat and clean. Others probably want to see fascinating new features across webpages. How do you select the best web design elements? Don’t worry. We have short-listed the ten most important elements that can help you shape up a meticulous website design to make the most of your internet existence.
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Easy Navigation
Easy navigation is definitely one of the most significant elements of any website design. Users should be able to easily navigate through website options and get what they look for. Try to facilitate users when they move around your website. The main menu should provide links to all relevant pages and minimize distractions. Sometimes people focus on creating a smart design and ignore the important element of simplicity. Don’t try to be impressive while leaving behind the ease factor. Your visitor should be able to find the required information without having to reach the chat support staff. Remember, a clear website design helps you lower the bounce rate because a visitor is likely to spend more time on a simple website.
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Sufficient White Space
White space doesn’t mean to have everything white on your website. It’s a specific design term used to refer to ‘empty’ space that makes different website elements easy to comprehend. Studies have shown that white space has great importance. It makes everything clean on your webpage including, menus, search bar, header, footer, etc. Don’t overload your visitor for excessive information. Give them some space to let them breathe. Crowded websites cannot direct visitor’s attention to specific actions. Eventually, he is going to feel helpless and leave your website. So, make sure to employ plenty of white space in order to make everything look obvious.
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Content
Content is the real backbone and the main reason why a website is created. Imagine a website without having content. You’ll never want to stay on a page that has nothing to share. Remember, content is king. You can seek help from assignment online service to get flawless content or advertisement copies to use on different webpages. You can sell your products or services and deliver necessary information to visitors through professionally written content. The modern website design must provide adequate space to present the content in a decent way.
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Color Palettes
The modern web design elements don’t need to be too vibrant. The color palettes should be simple, yet effective. Never overlook the significance of being consistent with the color palette you select for the website design. Give yourself plenty of time to decide the color scheme. It will become a part of your brand identity. Go through other websites to get an idea. Most of the big internet giants use simple and consistent color palettes.
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Typography
Typography has an exclusive significance because it plays a key role in readability. You can get fonts in all kinds of sizes and shapes. There are different websites that allow you to see and download different typefaces. Check out all of them and see which font category looks feasible for better visibility and legibility. Information presented in the form of text should be pleasing to the reader’s eye.
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Top Quality Images
A website without quality images looks lifeless. The correct use of nice images can help you derive good traffic to your website. People who use images in an appropriate way can definitely achieve their conversion goals. Always try to upload images having good resolution. You can always look for the best quality images online using different stock photo websites. Make sure that the alignment of pictures is in line with your theme and design.
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Call to Action
A modern website design should never forget the main goal of converting visitors into customers and leads. One of the core purposes of a site is to establish a connection with people who are interested in your products and services. Stuff like free consultations, downloadable eBooks, email subscriptions, free product forms, downloadable whitepapers, newsletter invites are proper call to actions (CTAs). Use CTAs across your website design where suitable.
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SEO Elements
Users should be the main focus while finalizing the website design. However, it doesn’t mean that one should completely ignore the SEO factor. Ask your website designers and developers to make a room for the search engine optimization. Most of such elements are not visible to the naked eye. Things like title tags, Meta tags, heading tags, and other forms of HTML coding can do the job.
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Hero Images
The trend of using full-size images in sliders is getting traction. You can use more than a couple of images along with a brief copy and CTA to appear on the homepage. They can tell visitors about the latest news about your products or services. You can feature hot stuff like new arrivals and clearance sales in there to make the best use of your offers.
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Website Speed
People have become impatient today and they don’t have time to stay and wait for your webpage to load properly. Don’t let your visitor wait for over five seconds. Create your website design in such a way that it doesn’t take time to load completely. You can use compressed images and other speed boosting apps too.
Conclusion
These were some of the most common practices that you should employ in modern website design. Of course, you can use any other design suggestions as well. However, focusing on the aforementioned design elements can help you get a fabulous start. In short, a good website design should be equally beneficial for both, the visitors and the Search engines.
Author Bio for Sandra Larson:
Sandra has great experience in technical writing and website designing. She loves spending time in searching for new and intuitive ways to improve website design. Larson has written several guides on optimizing webpages.
