Working with the mayor’s office and other members of Louisville Metro, we put together a simple landing page for their Holiday in the City event. Louisville’s Holiday in the City promotes holiday happenings and events throughout Downtown Louisville. The website we created has user interaction in mind, with all the relevant content about the events up front, making them super-easy to find. We also created a countdown clock so that no one will miss the start of the annual holiday event, which kicks off with Light Up Louisville.
Digital Marketing Case Study: the mayor's office, Holiday Market Website
We were excited to work with the mayor's office on this project. They needed a new website, website maintenance, digital advertising, pay-per-click advertising, graphic design, creative assets, digital marketing services, increase market penetration, develop a high-impact PPC advertising strategy, videography, print marketing materials, radio spot commercial voice over and production, business report graphic design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with the mayor's office we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, applying custom design using inspiration from the client, creating an easy-to-manage dashboard with easy-to-update content, engaging new partners, incorporating custom icons and illustrations, leveraging digital marketing to meet new goals, making it easier for visitors to access information, providing an accessible website to clients with different abilities and needs, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
The Mayor's office needed a seasonal web page to advertise their holiday market in Downtown Louisville. Not onlt di dwe assit them with recruiting vendors and managing event sign ups we also help to advertise the event, which to date was the highest attended Light Up Louisville to date. After the project was completed, they immediately notice the benefits of a well designed visual communication campaigns and custom graphic design had effectively transformed the project. During our final review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to the mayor's office, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, enjoyed finding reports with a measurable increase in search engine traffic, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, expanded to new markets, built a custom site to meet exact design requests, effectively added custom illustrations, found it easier for visitors to access information, integrated seamlessly with multiple fundraising tools and API, optimize their purchase of marketing technology and get the most out of these investments, allocated ad spend more efficiently, significantly increased the number of quality backlinks and enjoyed our unique personal touch and custom sales process. These were precisely the results the mayor's office was looking for, and we are committed to remaining a trusted digital partner in support of the mayor's office's objectives.
