Design Web Louisville transformed the client’s initial concept sketch into a professional, versatile logo for Shift Happens that maintained their creative vision while meeting all technical requirements for both digital and print applications. By carefully enlarging the design concept and refining the elements, they created a scalable vector version that preserved the character and intention of the original artwork. The transparent background ensured the logo could be placed seamlessly on any color surface or image, creating a cohesive brand presence across Shift Happens’ website, business cards, signage, and promotional materials.
Digital Marketing Case Study: Shift Happens, Logo Created from Client Design Inspiration
We were excited to work with Shift Happens on this project. They needed graphic design, logo design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Process and Highlights:
Concept Preservation - Design Web Louisville maintained the integrity and artistic vision of Shift Happens' original design while enhancing its technical quality and versatility. Vector Conversion - They transformed the concept into a fully scalable vector format that allowed unlimited resizing without any loss of quality or detail. Professional Refinement - The team subtly improved alignment, proportions, and spacing while keeping the distinctive character that made Shift Happens' design unique. Transparent Background - Design Web Louisville created a clean-edge version with proper transparency that eliminated white borders when used on colored surfaces. Multi-Format Package - They delivered the logo in multiple file formats optimized for both web (PNG) and print (PDF) applications. We like to consider ourselves a valuable partner to Shift Happens, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service and enjoyed our unique personal touch and custom sales process. These were precisely the results Shift Happens was looking for, and we are committed to remaining a trusted digital partner in support of Shift Happens's objectives.
Professional Logo Redesign Services
