We loved working with the Boy Scouts to put together a fantastic site for their Council that spans across Kentucky and Indiana. After winning the RFP against several local and regional firms, we started with a lengthy discovery process with Lincoln Heritage Council – Boy Scouts of America. We were able to put together a site with a very custom backend that all members are able to add and edit with varying degrees of access involved. We also put together a very complex svg map for finding your local council, no matter where you live in the region. The site was incredibly large, but we were able to put together well over 200 individual pages filled with content from the previous Expression Engine site. Once we were finished, the Boy Scouts had a great site that helped to organize and bring information to their local districts and packs.
Digital Marketing Case Study: Lincoln Heritage Council, Boy Scouts of America Council Website Design
We were excited to work with Lincoln Heritage Council on this project. They needed an updated website, website maintenance, creative assets, digital marketing services, reach target audience at the time of need, increase market penetration, drive a high volume of quality leads at a lower cost, increase relevancy and improve quality scores, develop an integrated digital marketing strategy and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Lincoln Heritage Council we determined that the primary goals for this project included: being able to post new content with ease, acquiring excellent hosting service, engaging new partners, incorporating custom icons and illustrations, leveraging digital marketing to meet new goals, advertising job positions, making it easier for visitors to access information, serving new and old clients more effectively, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
The BSA Lincoln Heritage Council needed to build, activate, and improve your troop marketing and recruiting strategy with an new website. Our focus was on making a website tool with a dashboard that provided the latest marketing and recruiting techniques for local community building organizations. After the project was completed, they immediately notice the benefits of a well designed visual communication campaigns and custom graphic design had effectively transformed the project. During our final review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Lincoln Heritage Council, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, reached more clients with more effective custom illustrations, noticed increased activity on the new site pages, found it easier for visitors to access information and enjoyed our unique personal touch and custom sales process. These were precisely the results Lincoln Heritage Council was looking for, and we are committed to remaining a trusted digital partner in support of Lincoln Heritage Council's objectives.
Boy Scouts of America Council Website Home Page Design
