We were excited to work with Transit Authority of River City (TARC) on the new Lou Lift circulator bus maps. We design and develop custom interactive maps for downtown districts and we were happy to extend our service and integrated the downtown circulator bus routes to our map-making portfolio. We delivered an interactive website with retail and landmark components that blended custom cartography with live data from Google traffic, WAZE and appropriate user controls. We also provided matching high-resolution print maps for brochures and way-finding.
Digital Marketing Case Study: Transit Authority of River City (TARC), Interactive Map Design
We were excited to work with Transit Authority of River City (TARC) on this project. They needed interactive map design , KML map data, BID district print map brochure and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Transit Authority of River City (TARC) we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, creating a custom interactive map design, create a route map, integrate teh bus route map into the BID district retail map, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
We put together a custom interactive and print map design for the Transit Authority of River City (TARC) Lou Lift in partnership with Louisville Tourism and the Downtown Partnership. After the project was completed, they immediately notice the benefits of a well designed visual communication campaigns and custom graphic design had effectively transformed the project. During our final review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Transit Authority of River City (TARC), working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service and enjoyed our unique personal touch and custom sales process. These were precisely the results Transit Authority of River City (TARC) was looking for, and we are committed to remaining a trusted digital partner in support of Transit Authority of River City (TARC)'s objectives.
