Websites like Facebook and Twitter have made it easier than ever for your business to keep in touch with customers. And while the Internet is a vast and scary place, it’s also a very useful tool we can use to our advantage. In today’s society, if you’re not online, you’re missing out on potential customers every day! Here are some best practices for getting people to interact with your website.
1. Make it Attractive
Your website should be professional looking and easy to navigate. You don’t have to break the bank to hire a designer, but you want your site to look good. While flashy graphics may look cool, they don’t convert well or help you attract customers. A simple design that’s easy on the eyes will make it easier for your customers to find what they are looking for. Making it attractive creates trust right away.
2. Establish an SMS Blast
With an SMS blast service, you can send texts to your customers. While most people associate this with news alerts, they can also be used for other things. This is a great way to remind customers of sales, contests, or any other special offers you may have. You can also use text blasts as a notification service so that when you have new products and services available, you can let your customers know immediately!
3. Social Media Integration
This is the most common way businesses keep in touch with their clients. If you haven’t already, you should create a Twitter, Facebook, and LinkedIn account for your business. The most important social media to focus on is Facebook, which has the largest audience and can help your business grow.
4. Update Regularly
You need to keep in mind that your website is a representation of your business. If it has not been updated in over a year, then people will think your business needs to be updated or relevant. You should update your site frequently, so people don’t feel like they’re visiting an outdated front page. For instance, post your pricing on the blog and your Facebook page if you change your pricing. You don’t have to update every week, but keep it fresh for your customers.
5. Offer Special Offers or Promotions
There are many different ways you can offer special deals to your customers. You can offer discounts on items and coupons or even give away free products as prizes on your website. You can even offer a small percentage of your total order regardless of size. For instance, you could use your website to offer a 20% off coupon to a customer that buys two items. Offering promotions like this allows you to reach out and interact with customers while they’re online.
6. Send Out Emails
Without email, Facebook and Twitter would be boring and useless, IMO. By sending out emails to customers, you can remind them of upcoming sales or specials that are coming up in the future. You can send out an email newsletter to inform them about blog posts you wrote or any other news regarding your business that you think is relevant for their customers.
7. Sign Up for Social Media Alerts
Many people use social media alerts from companies to stay updated on their favorite websites and blogs. You can sign up for these alerts by sending a direct message to the company account. With this service, you will get a notification via email when your company’s Facebook, Twitter, or other social media account publishes new content. Just make sure you have the proper permissions to use the service.
8. Offer a GIFT CARD
On your website, you can offer a gift card for specific items, such as spa packages or gifts from your business. Gift cards hardly cost anything to administer, and many people like them as gifts. It’s been said that if you give someone a gift card for their birthday, they’ll be more likely to come back for future purchases rather than receiving cash as an individual gift.
9. Share Useful Resources
One of the best ways to grow your customer base is to provide helpful tips and resources on your website. Suppose you have customers looking for information on using something in the industry or have a question about the content on your site. In that case, getting that information out there ASAP is important. Not only will it give your customers more knowledge and make them more loyal to you, but it’ll also look great on your website and show that you’re an up-to-date business.
Conclusion
The Internet is a great way to stay connected with your customers, but small businesses need help to keep up. By following the best practices above, you will get more visitors and customers on your website. When potential customers visit your website, they should get an experience that will help them make a purchase decision faster.
