Is a single-page website still a good solution for agencies in 2024? Businesses can make one-page sites effective if they are engaging and have the proper focus. Users may find them easier because everything they need is in a single location. Keeping visitors on the site when there are limited elements or they must scroll can be challenging. Fortunately, keeping users moving through the sales funnel is easy with a few rules of thumb.
1. Put Mobile Responsiveness First
Many companies now design sites for mobile first to ensure they function as well for smartphone users as desktop visitors. Mobile responsiveness ensures everyone has an excellent experience on your site. Images should scale to fit a smaller screen, and text must remain readable.
Forbes reported that the average person spends around four hours a day on their mobile devices. By comparison, they spend around an hour on their desktops. Many experts expect more people to use their small screens to get online in the future. It makes sense to focus on mobile usage for intuitive design.
2. Consider User Experience (UX) for Target Audience
Who is your target audience? Knowing their demographics can help you decide the best layout for a single-page site or if you should create multiple pages. You should also think about how difficult the audience is to reach. If you rely on search engine results pages to drive traffic to your site, you may want to reconsider the single-page website.
Multiple pages naturally give you more opportunities for better search engine optimization (SEO). Web browser crawlers look for keywords related to the person’s search. Although algorithms are much more sophisticated than before, you still limit your ability to attract traffic by limiting how many keywords you can fit on one page without seeming spammy.
3. Find the Right Structure
When using a single page, presentation matters more than ever. You must grab users’ attention and keep it until they convert into leads, all while making sure the page doesn’t become cluttered or too long.
Your agency website is basically a sales presentation. And you only have one page worth of content to convert your readers. So, it’s vital to make the most of the space by structuring the information on your site in the most compelling way possible. The layout should mimic the structure of a strong sales presentation, including a compelling beginning narrative, an engaging middle and a powerful closing CTA.
4. Add Interactive Elements
Check your bounce rates. Do people land on your page and immediately leave? Ideally, they’ll hang around, look over your page and then interact with your calls to action (CTAs). Keep them scrolling a single-page design by adding interactive elements throughout.
Offer a video that entertains and educates. Ask people to click on a button for more details. You can also add features such as animated arrows pointing down the page. Your CTAs should use strong language that commands attention. Use active verbs and short phrases. Button colors should contrast with the background to grab notice.
5. Stick to a Visual Hierarchy
Lay your site out in a way that makes sense to someone visiting it for the first time. A visual hierarchy shows users what information is most crucial. For example, you might have an H1 title and H2 headings to break up sections. You can use a particular font and typeface style for links and CTA buttons.
Remember that most people use an F-pattern when viewing a page. The most crucial information should go in the upper left-hand corner of the page. A few people use a zig-zag pattern. You should study heat maps and details for your website to be sure that the F-pattern design is the best way to lay out your page.
6. Place CTAs Strategically
Where you place your CTAs can be the difference between a page design that brings new customers and one where they bounce to a competitor’s site.
Many single-page agency sites offer a CTA at the top of the page so those who already know they want a consultation or service can immediately contact them. They also frequently place a CTA just above the fold and again at the bottom of the page.
You’ll have site visitors who fall into different categories of readiness. One might be in the information-gathering stage, while another is already at the decision stage. Add elements to your page for wherever they might be in their process so you reach different buyer personas.
Should You Create a Single-Page Site?
A single-page agency site can save money as it’s easier to design and maintain. Although you’ll run into some drawbacks with SEO and providing detailed information, you’ll benefit from getting right to the point. Consider the goal of the page and what you want users to do. With a clear focus and regular A/B testing, your one-page design can be as effective as a more complex website.
