Since your website creates a valuable first impression for your business, you should take advantage of the opportunity to differentiate yourself from competitors and highlight your human side. While many professionals understand the importance of showcasing their services and unique selling points, including information about your company’s culture can establish a personal connection with your audience.
How to Showcase Your Company Culture on Your Website and Social Media Page
Shared values and behaviors are the heartbeat of a brand. These translate across interactions within the company toward customers and vendors. Studies on the correlation between engaged employees and improved customer service show a 22% higher rate of client satisfaction over companies with unhappy or burned-out employees.
Your website’s design and user experience can reinforce your organizational culture. For example, if your business has a casual, laid-back atmosphere, the copy and visuals should reflect that.
Today, most customers expect to see brands exhibiting their personality through their websites and social media platforms. Sharing your vision builds trust and rapport with visitors. You’ll develop lasting relationships with clients, and they’ll become your most loyal cheerleaders. At the same time, you’ll attract top talent to your organization.
Create a Page About Your Culture and Mission
Use this page to infuse creativity and personality into your brand. Highlight initiatives that align with your core mission, such as employees volunteering for local organizations that share your company’s values.
Include facts that make you unique, team photos and other elements that humanize your company. Share these highlights on social media, emphasizing how they’ve equipped employees to better serve customers. Authentic stories and friendly faces create genuine connections, making people more inclined to trust you with their business.
Include Culture Information on Your Careers Page
Hiring like-minded people to work for you is part of building a company ethos. A careers page highlights your beliefs and creates interest among potential employees who want to join a successful team.
Around 80% of employees want to work for a business dedicated to diversity and inclusivity. If you’ve committed to building a diverse workforce, include details about what you do to make that goal a reality. Showcase photos of your team and encourage them to share stories about their work. Look for ways to make everyone feel welcome and valued.
Celebrate Milestones
Your brand should set specific, realistic goals for building a robust company culture. Start by creating an actionable list of objectives and track your progress as a team. Share updates on your social media or news page to highlight milestones. You can add videos to showcase your team’s commitment and enhance the message.
Provide tangible examples to help customers connect your ethos to the finished product. For instance, share testimonials from employees who discuss how values like mutual respect and inclusivity empower them to deliver better service.
You could also introduce interactive elements, such as a thermometer graphic, to visualize progress toward goals. If you’re raising a specific amount of money to donate to a local charity, allow customers to follow along and celebrate these achievements together. These efforts reinforce your brand’s values while building trust with your audience.
Share Your Internal Communication With the World
Give your audience a behind-the-scenes look at the conversations you have behind closed doors — the moments that reveal your values and vision. For instance, if your team prioritizes mental health, consider actionable solutions like offering additional PTO days. Imagine presenting this initiative at a company meeting, filming the announcement and sharing the video clip on your website and social media to highlight your commitment to employee well-being.
If you host an employee contest, share the story behind it — highlight contributors, explain the selection process and celebrate the winner. Better yet, amplify engagement by allowing your audience to choose the winner through likes and shares. These creative touches make your brand relatable and foster genuine connections with your community.
Company Culture Gets to the Heart of Who You Are
Company culture is more than something you do to appease employees. It’s the story and rhythm of your workplace. When you highlight your culture on your website and social media pages, you share a personal glimpse with customers and differentiate your brand from competitors.
You’ll also attract customers who care about the same things you do and will get behind your efforts. Lasting growth comes when companies embrace a purpose, so show the world what yours is.
