Friday, May 15th

The Psychology of Wearable Branding: Why Physical Merchandise Drives Brand Recall

Most brands fight for attention on screens. Wearable branding takes a different approach by showing up in real life.

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Tuesday, April 28th

Playful vs. Professional Site Design

Playful vs. Professional Site Design: How to Choose Whether to Get Creative or Play It Safe With Business Site Aesthetics

Whether designing a website from scratch or updating it, one of the biggest questions is whether to take a playful or professional approach with its design.

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Friday, April 17th

A Marketer’s Introduction to DOOH Retargeting

DOOH retargeting is when a physical display is connected to a private screen. A key benefit of retargeting is that it identifies who actually saw the ad using anonymized mobile location data, rather than sending a message to everyone. This allows for a level of audience-specific reinforcement that regular billboards could never achieve. 

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Saturday, March 14th

What Is Above-the-Fold in Web Design? Why It Matters, and 8 Best Practices

For small business owners, designers and marketers, above-the-fold design is where clarity wins or quietly loses the sale.

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Thursday, February 26th

5 Design Best Practices for Website Search Functionality

Almost all websites have one thing in common — the search bar.

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