Guest blogger Miguel Walker, a local performer, copywriter, content creator, and bonafide solopreneur with Miguel Walker Copy, guides us through the ‘Big Idea’ behind his take on copywriting in Louisville, Kentucky.
So what’s the big idea? As you probably already know, copywriting is about inspiring, invoking, and persuading a target group, be it a general audience or niche market to act, to do something that the writer wants them to do. But, great copywriting helps the audience see themselves as a part of the big picture and makes them feel good about joining in and donating to “that” cause, buying “that” product, subscribing to a service, or following on social media.
The Big Idea is to collaborate with companies and entrepreneurs to consistently generate great copy so that each creative sent out has a target group that is excited and proud to be a part of the mission. And this initiative can be achieved with none other than yours truly.– MIGUEL WALKER
Movement in the Market
Copy, much like art which is a reflection of past and present events, is beginning to see a paradigm shift.
SEO is the wave of the future, brand voices have to have a solid digital footprint but remain friendly and fun. The market has more independent contractors than employees and much of the work is beginning to be implemented by AI.
So, how does an average Joe stack up? Easy, they DON’T!
NO ONE WANTS AVERAGE! Remember the stats on the average reader? They only skim for about 37 seconds, if that.
The copy has to be good, if not great, every time AND the audience has to be told what to do and why. And AI might be convenient, but the technology simply isn’t that detail-oriented. You’re still going to need a red-blooded person who knows how to tackle all the above…
I’m at Your Service
Based on current market research, you’ll need a product solution that can cut through the noise and identify what the key issues are with your ROI from your most recent creative and collateral initiatives. Or if things are in the black, capitalize on the innovate it, good copy, and make it GREAT by innovating and maximizing it for future campaigns.
And in this case, the solution is an ally, and that ally is me.
I specialize in generating brand voice awareness, and bringing new life to digital marketing campaigns through fun, fresh, and even academic vision so that your bottom line is always a foundational bridge of growth.
Window of Opportunity
DID YOU KNOW?
20+ years of eye-tracking research confirms that most internet users only skip around a webpage for relevant info. (Nielsen Norman Group)
73% of people admit to skimming rather than reading a blog post. (HubSpot)
Personalized calls to action (CTAs) increase conversion chances by 202%. (HubSpot)
Adding the word “because” with a reason to your CTAs can increase compliance by 34%. (Langer, 1978)
Problems with Copywriting Market
Not enough creative and engaging writing that is conversational yet professional.
Technical writing often comes off as tone-deaf and doesn’t retain the interest of target audiences. Whether it’s a sales letter or a banner ad, once it’s out of sight, it’s out of mind
Not enough copy clearly and confidently moves the target group to take action if at all. No CTA, means no green light. This also means that the audience can lose trust in the company if the message is wishy-washy and the brand voice loses its credibility.
Solutions: Enter the Copywriting HERO
So… how do you make sure that your brand voice stays strong, crystal clear and that your message is received every time?
Simple, you need a copywriter who is as passionate about crafting the right message that matches your needs as much as you are as passionate about your business. In other words, you need a prose-crafting ninja who knows a thing or two about how to engage an audience. Enter, the kungfu-kicking copywriter, aka Miguel Walker Copy.
Working with me is easy. I always work remotely in a very comfortable, and quiet work environment with a deliciously fast and stable internet connection.
When collaborating on projects, we simply agree on what days and times you need me to be available. This will include my blocked open office hours of when I can be reached during the day and when I am not currently in the office.
And most important, clear deadlines.
And even though I’m not in the office, if you need to reach out, I’m always amenable to being reached by your preferred method. Skype, Zoom, or similar format, phone, email, you name it, and I’ll make it work even in different time zones.
The Pitch: This is YOUR Big Moment
So there you have it folks, who I am, what I offer, the major issues with copy, and what great copy should really be doing. If you’re looking to stay ahead of the game, NOW is your big moment!
The year 2023 has arrived, and I am accepting new clients. Take a look at my average competitor’s prices versus my delicious price comparisons in the next slide, and get in touch ASAP because if you want to be great, you need copywriting with a kick!
For questions or a consultation, please call 1+502.609.9915 or email
Check out Miguel’s complete pitch deck on Visme, at