The First Friday Hop is an incredibly popular Downtown Louisville event that has been running for almost 20 years. Design Web was brought on to help with social media, SEO, marketing, event organization, and web design and web development for the project growing the event and increasing attendance through promotions such as Pokemon Hop and Day of the Dead. Our work on the website features high-end user functionality with many add-ons, including a gig calendar, mailing list, member profiles, and other functionality. We look forward to growing the event even more every year.
Digital Marketing Case Study: First Friday Hop, Entertainment District Website
We were excited to work with First Friday Hop on this project. They needed a new website, website maintenance, social media management, digital advertising, pay-per-click advertising, logo design work, graphic design, creative assets, digital marketing services, increase market penetration, drive a high volume of quality leads at a lower cost, reduce customer acquisition cost, develop an integrated digital marketing strategy, content development strategy, photography, print marketing materials, T.V. commercial production, radio spot commercial voice over and production, infographics, brochure design, business cards, business report graphic design, letterhead and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with First Friday Hop we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, increasing sales, being able to post new content with ease, reaching new clients, engaging new partners, add custom design using inspiration from the client, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
First Friday needed a website to feature the family-friendly entertainment district offering free events, live music, and art shows in the Downtown area. They also wanted an easy tool to get live music updates, interact with the historic tour, view restaurant, bar and shops information and more. After the project was completed, they immediately notice the benefits of a well designed visual communication campaigns and custom graphic design had effectively transformed the project. During our final review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to First Friday Hop, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, reached more clients with more effective custom illustrations, easily added new project descriptions, found it easier for visitors to access information, enjoys finding reports with a measurable increase in search engine traffic, integrated seamlessly with multiple fundraising tools and API and enjoyed our unique personal touch and custom sales process. These were precisely the results First Friday Hop was looking for, and we are committed to remaining a trusted digital partner in support of First Friday Hop's objectives.