Eastern Star Home in Louisville, Kentucky is going through some modernization and updates, so they needed to get the word out about their incredible services. This senior living home is located right in the heart of The Highlands. We worked with Randall and Robert to make sure that the design was exactly what they needed, including search engine optimization on their site that would ensure they would rank well in the senior living and long term care markets. We were also able to claim and fix their Google My Business account, so they would be able to advertise their services more effectively with correct knowledge box information.
We put together a completely custom WordPress website for Eastern Star Home that is incredibly easy for them to update on the admin backend. With custom posts, linked categories, and more, they have a completely modern and up-to-date website that should last years and years. If your website is outdated and in need of an update, we can help you too! Get in touch with Design Web for the best web design services in Louisville, KY!
Digital Marketing Case Study: Eastern Star Home, Senior Living Elder Care Website Design
We were excited to work with Eastern Star Home on this project. They needed a new website, an updated website, website maintenance, creative assets, digital marketing services, increase market penetration, implement lead quality tracking, reduce customer acquisition cost, increase relevancy and improve quality scores, Photography and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Eastern Star Home we determined that the primary goals for this project included: updating the look and function of the website, create a website with a modern design, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, acquiring excellent hosting service, reaching new clients, engaging new partners, advertising job positions, making it easier for visitors to access information, providing an accessible website to clients with different abilities and needs, serving new and old clients more effectively, report a measurable increase in search engine traffic, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Eastern Star Home needed a professional senior living web design to help build trust in their community, and communicate the value of their services and encourage visitors and new families to reach out. They also needed a career tool to help connect with senior living community job seekers. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Eastern Star Home, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, enjoyed finding reports with a measurable increase in search engine traffic, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, expanded to new markets, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, found it easier for visitors to access information, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Eastern Star Home was looking for, and we are committed to remaining a trusted digital partner in support of Eastern Star Home's objectives.
Senior Living Elder Care Website Design Home Page Design
