The Day of the Dead Festival on South Fourth Street is an annual festival held between Chestnut St and Guthrie St in Downtown Louisville. As sponsors of the festival, we put together a website, represented the festival on local TV news outlets, managed wayfinding, maps, managed social media, and designed print materials. We are not only a web design company, we are a full digital and traditional marketing agency. We helped promote and manage this event and the results were amazing.
Digital Marketing Case Study: Day of the Dead Louisville, Festival Website Design
We were excited to work with Day of the Dead Louisville on this project. They needed a new website, logo design work, digital marketing services, photography, T.V. commercial production, radio spot commercial voice over and production and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Day of the Dead Louisville we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, increasing the number and rank of keywords on the website, updating the look and function of the website, create a website with a modern design, applying custom design using inspiration from the client, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, acquiring excellent hosting service, reaching new clients, engaging new partners, leveraging digital marketing to meet new goals, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
The Office of Globalization and the Downtown partnership were in need of a festival website for the Day of the Dead celebration in November. We created a website that was both bilingual and helped promote all the activities and events to be held at the festival. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Day of the Dead Louisville, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, expanded to new markets, built a custom site to meet exact design requests, noticed increased activity on the new site pages, found it easier for visitors to access information, saved money long-term, enjoys finding reports with a measurable increase in search engine traffic and enjoyed our unique personal touch and custom sales process. These were precisely the results Day of the Dead Louisville was looking for, and we are committed to remaining a trusted digital partner in support of Day of the Dead Louisville's objectives.
Festival Website Home Page Design
