CRAFT(s) Gallery is a contemporary and traditional art gallery featuring fine artisan craft by artists from around the globe. They came to Design Web looking for an update to their existing website, as well as adding an ecommerce store to their site. They wanted an easy-to-use custom online shopping solution, which we were glad to provide. We were able to align the relaunch of the site with a renovation and expansion of their brick-and-mortar store, located in the historic Guthrie-Coke building, at the corner of Fourth and Chestnut Streets in downtown Louisville, Kentucky.
We were able to build out a site that included specialty sales, such as commissions, and recurring product sales. We also put together a custom exhibition area, where Craft(s) Gallery could list their upcoming exhibitions and events.
Digital Marketing Case Study: CRAFT(s) Gallery, Retail Gallery and Mercantile Shop Website
We were excited to work with CRAFT(s) Gallery on this project. They needed a new website, website maintenance, custom ecommerce solutions, digital marketing services, reach target audience at the time of need, increase market penetration, reduce customer acquisition cost and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with CRAFT(s) Gallery we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, create a website with a modern design, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, acquiring excellent hosting service, reaching new clients, engaging new partners, incorporating custom icons and illustrations, leveraging digital marketing to meet new goals, creating a custom eCommerce solution, integrating an ordering system, increasing website security, adding a portfolio of featured images, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
CRAFT(s) Gallery needed a custom retail website to feature the work of local artist available for sale online. We built out a custom commission commerce solution as well as a traditional retail store front for stock items with a built in inventory system. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to CRAFT(s) Gallery, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, simplified access to information about project services, expanded to new markets, built a custom site to meet exact design requests, being able to add new products with ease, easily updating and added new content, found it easier for visitors to access information, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results CRAFT(s) Gallery was looking for, and we are committed to remaining a trusted digital partner in support of CRAFT(s) Gallery's objectives.
Retail Gallery and Mercantile Shop Website Home Page Design
