RS Synthesis

RS Synthesis needed a updated site that allowed them to sell their products and provide information to the customers. Design Web put together a great site that helped them include a custom ecommerce solution, as well as a custom calculator for instant pricing on their products.

Info +

Info+ needed a new website design and came to Design Web to help out. We were able to provide an updated, modern design that met all of their needs.

5 Ways to Streamline App Development

The app market is booming. The building, deploying, and marketing of your app is a great investment — if you have the right tools and if after that, you promote your app on social media. For example, there are companies such as Growthoid.com user ratings that can help you increase the number of your social media followers. Thus, more and more people will find out about your recently launched app. 

Streamlining the app development process is about approaching the process with an open mind and a lot of research. 

Too many app developers today face structural and organizational challenges that prevent them from creating their best work. 

Here are five ways to streamline your app development processes:

1. Use agile principles

Building software can be quite a daunting endeavor. It’s important to have some of Agile’s best guiding principles to help you cut costs and improve your team’s effectiveness.

Additionally, getting the most out of your developers is much simpler with the agile method where constant communication and cooperation guarantees that everyone gets involved. The platform you choose to use will also greatly affect the app’s performance. 

Some important agile principles are:

  • Product-based progress 
  • Simplicity is paramount
  • The customer always comes first
  • Improvements are made each cycle (cyclical design vs waterfall or cascading design)

2. Choose a feature-loaded platform

There are several platforms like Ionic and BuildFire that make creating apps a simple process and take out a lot of the menial coding that would simply slow down development. 

Larger teams may be more willing to create from scratch but even though it is not recommended due to these services making life so much easier. 

Try platforms like:

  • Ionic
  • BuildFire
  • BuildBox
  • Android Studio
  • Xcode

3. Leverage UX consultancy

UX consultants are indispensable assets for any app development team as they can accurately assess the experience of the app as a whole. Unfortunately, there are many great ideas hidden behind a gauntlet of bad taste and poor execution. 

Avoiding these pitfalls is as simple as consulting with a UX professional who will give you the tips you need to make your app a truly enjoyable experience. 

UX consultants can help awesome mobile developers get:

  • Better screens
  • Optimized ease of use
  • Effective test cases

4. Tweak based on user feedback

Even though it may feel like an uncomfortable endeavor you should always be open to feedback and ask for it as much as possible. Feedback Is the only way companies know if they have developed a star or a dud. 

That is why it is so integral that you test your product’s vision and design before committing to a final product. 

App development teams that are open to tweaking will almost always find success because they will always be seeking improvement. 

Update your app continuously instead of holding on to an app shy of perfection:

5. Automate testing

Developers should also use their fair share of automation tools to get the job done in a great time and with incredible precision. Developers can use automated applications that will accurately assess the responsiveness of the app while testing their technical features. 

App developers now can test on-demand allowing for a constant cycle of testing and improving that will result in a perfect product and a highly skilled development team, which will help a business thrive. 

Developers can also use automation for some app-related technologies like marketing and organizing to make the entire experience less stressful without being less fulfilling.

One of the first things to pinpoint for improving the process is the management style of the app development team. If on small teams of developers the agile method works wonderfully as it helps developers feel connected and heard without the draconian overhead of constant management. 

Agile is much more focused on making the product the best that it can be for the client or market without sacrificing developers or losing ideas. 

Many app development teams will begin to steamroll ahead without much thought often leaving behind a slew of ideas that may have improved the product immensely. Using the agile method will also allow the product to flourish naturally as its development should respond to certain market changes or client demands. 

Applications are built on ideas and services that could genuinely help someone and no amount of tedium should stand in the way of a great idea. 

Access Veterinary Services

Design Web was able to provide Access Veterinary Services with a great website redesign that helped them reach more clients and deliver information in a more navigable way.

6 Key Components of an Effective B2M Website

A business to many (B2M) website must serve multiple functions and reach two distinct audience types. Juggling the different users and meeting their needs isn’t easy, but it can be done quite effectively with a little forethought and tweaking.

According to Internet Live Stats, there are 1.87 billion websites in the world. While they aren’t all active at the same time, and some simply park on top of other domains, you’re still competing for customer attention with a ton of other pages. Spending a little time on site renovations will pay off with more sales.

However, what works for one business model may not work for the next. The needs of your buyer personas are unique to your industry and perhaps even your company. How can you ensure your B2M website is effective for your users?

1. Find Common Elements

What are some of the needs and values your business and consumer customers share? Perhaps they both like quality products that stand the test of time. Maybe they have a need for speed. Perhaps you solve a similar pain point for both, but on different scales? Look for the similarities and showcase them on the main pages of your site. Think about the values all your customers care about.

When you land on the Chase.com website, you’ll see an option for personal or business options. As you browse through different offers, such as checking or savings, you’ll see a comparison of different types of banking accounts. Since many B2B clients might also want a personal account, shifting back and forth between the options is a matter of clicking a tab at the top of the page.

2. Segment Your Audience

How well does your navigation work to get your users to the section related to their needs? When serving both consumers and other businesses, it requires a smart and streamlined navigation to get the user from Point A to Point B without any detours.

Consider separating your site into two parts or more. When people land on your home page, do you direct them to the next step or do they feel lost? If you aren’t sure, hire some testers to go through your site and point out any weaknesses.

3. Choose Relevant Images

Be cautious not to focus on photos of only one type of work you do. If you serve consumers and businesses, your images should reflect how you help both. If you direct someone to a page specifically for companies, you would focus on pictures to relate your ability. However, if the page serves both B2C and B2B, you must mix things up.

Note how ADCO Garage Doors highlight images of modern homes, traditional homes and commercial spaces. By varying the photographs, they show they’re capable of a wide range of styles and options. The landing page speaks both to homeowners and business owners.

4. Check Your Headlines

The first impression a user has of your site is often via the headings. When they do a search, they’ll see your heading in the SERPs. They’ll also see it when they click and land on your page.

Do your headlines effectively pull in both consumers and businesses? How can you tweak them to make them work better for all your buyer personas? If you separate your site into pages for both B2C and B2B, then you should have varied headlines for each.

5. Revamp Your CTAs

Does your CTA make sense for both segments of your buying audience? If not, either separate out the landing pages further or tweak your CTAs. Run the words, color, placement and size of button through the filer of your buyer personas.

You may need to adjust the language or colors to better meet the psychographic profile of each customer type. Don’t be afraid to segment your pages even more if it means you can create a more personalized experience for your users.

Lamps Plus serves both commercial spaces and homes. Rather than trying to come up with separate CTAs for the landing page, they create a bright box to highlight a current sale and invite all users to “Shop Sale.”

Business owners and consumers want to save money on shipping and costs, so the CTA works for all segments of their audience. They get a bit more specific on product pages, depending on the offer.

6. Study Heat Maps and Traffic Patterns

What do users do when they actually land on your page? You can track the journey of a business owner as they stop by your home page, click on the business section and move through your site. Where do they linger? Is there a point where the majority bounce away? What can you improve?

Once you know where users linger and convert into customers, it’s easier to repeat those elements and delete clutter that isn’t serving your needs.

Experiment and Test

Every effective B2M website has some of the components above, but what works best for your site is dependent on your individual customers. Try different tactics and test each one via A/B or multivariate testing to see what performs for your business.

Try different colors, segments, language and images. Offer incentives to entice people to sign up for your mailing list. Experiment and see what works best. Once you have an idea, it’s much easier to repeat those efforts and grow your business into a B2M powerhouse.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Van Hooser Redesign

We made the original Van Hooser site a while ago and it was time for a redesign. We were happy to create a website with a modern design and incorporated all the updated SEO needs that have been added over the years since we built the first site.

Why Frontend Web Developers Leverage Open Source Tools

Developing software can be surprisingly expensive. No one really hand-codes things line by line since the advent of object-oriented programming in the 80s. Since then, there’s been a paradigm shift: make code reusable, shareable, and portable.

Sharing, collaborating, and improving software iteratively may very well depend on the open-source community. So, while fancy development tools and off-the-shelf components can be quite nice, it’s essential that front-end developers leverage open source tools.  Why? The whole of the software development world is based on managing complexity by leveraging diverse perspectives. 

GitHub

GitHub is one of the most important open-source tools in a web developer’s arsenal. Not only is it free to use, but it’s also the largest open source community on the web. With millions of users and thousands of code repos, developers all over the world collaborate, pushing and pulling code remotely.

Collaborating with others greatly improves design and development processes. Source control management is vital for sprawling projects as well, backing up iterations remotely keeps projects stable and rollbacks possible.

AngularJS

“HTML is great for declaring static documents, but it falters when we try to use it for declaring dynamic views in web-applications. AngularJS lets you extend HTML vocabulary for your application. The resulting environment is extraordinarily expressive, readable, and quick to develop.”

Webstorm

WebStorm helps developers to code more efficiently when working with large projects.

Webstorm is an incredibly lightweight and intelligent IDE that comes equipped to handle everything from CSS to AngularJs. 

By not requiring developers to maintain multiple plugins they allow them to focus on development without worrying about compatibility issues. Because the plugins are built-in, Webstorm stays lightweight throughout development and is better able to handle future expansions or modifications. 

It provides built-in tools for debugging, testing, and tracing client-side and Node.js applications. Webstorm provides developers with a plethora of tools that allow them to test and debug their apps without relying on external programs. The platform goes for the all-in-one service so that developers can focus on mastering their discipline and not their plugins. 

It integrates with popular command-line tools for software development companies

Much of the complexity that Webstorm is built with makes it so that development becomes a simple process. Webstorm is built with command-line functionality so that software customization and project access can be accomplished through a variety of means. Allowing developers to work in their own way creates a better overall environment for development that is focused on skill and not management. 

Spy-js built-in tool allows tracing JavaScript code

Another important tool that comes with Webstorm is SpyJs which allows developers to trace their JavaScript and quickly modify any values. Tracing technology grants the developer control over how and when their script is optimized. 

It provides a unified UI for working with many popular Version Control Systems

The greatest single aspect of Webstorm is that it puts all of its tools under one UI system that is completely customizable and controllable, down to the last line of code. Utilizing a single UI system allows developers to quickly make alterations without the risk of losing time or losing work.

It is extremely customizable to perfectly suit various coding styles. Because Webstorm comes prebuilt with so many coding languages understood, it allows for deep customization so that each language and section feels unique without feeling separate. 

It offers a built-in debugger for client-side code and Node.js apps. Most impatiently, Webstorm comes with a built-in debugger app that keeps apps healthy and keeps development going strong without testing interruptions. The debugging and testing environments make Webstorm an ideal tool for tending developers to take full advantage. 

CodePen

It offers to build components to use elsewhere later, it includes some awesome features to write CSS faster, it allows live view and live sync, prefill API feature allows adding links and demo pages without the need to code anything.

Sass

Sass is the most mature stable and powerful professional-grade CSS extension language. It is a straightforward and easy to use front-end tool to write any code. It supports language extensions such as variables, nesting, and mixins.

It provides many useful functions for manipulating colors and other values, advanced features like control directives for librarier and it offers well-formatted customizable output. The frameworks built with Sass are the following: Compass, Bourbon and Susy. 

DumpsterCrushr

Crushr was already a great client with Design Web, but they wanted to expand and create a national brand. We helped them create a website that highlighted their individual franchisees and also brought in new franchisees across the United States. We were able to put together a site that attracted new customers as well as new partners.

Leaders Ought To Know

Design Web was able to provide a custom education portal for Leaders Ought To Know training courses.