Free Websites and Free Marketing Services to Uplift Louisville

Why We Support Local Initiatives: Stronger with Every Step Together

At Design Web Louisville, we firmly believe that building a great city is akin to running a relay marathon. It requires the collective effort of everyone in the community, each person playing a unique and vital role. Whether you’re providing support from the sidelines or actively participating in the race, every effort contributes to our shared goal of crossing the finish line together.

This belief underpins our commitment to supporting local people and groups dedicated to enriching our city. As the local affordable website design and digital marketing company of Louisville, we are proud to serve as vital supporters on the sidelines. Our role is to empower you—our community’s changemakers—so you can focus on what you do best: uplifting and uniting us all.

The Relay of Community Engagement

Just like in a relay marathon, success in building a thriving community comes from passing the baton—sharing resources, knowledge, and support. By providing our expertise in website design and digital marketing at free or deeply discounted rates, we ensure that valuable projects and initiatives have the visibility and reach they deserve. This way, we all move closer to the finish line of creating a more vibrant, nurturing, and inclusive Louisville.

Our support for local individuals and groups stems from a deep-seated belief in the power of community collaboration. We know that by working together, sharing responsibilities, and supporting each other’s efforts, we can achieve remarkable things. Our role is to facilitate this process, offering our skills and services to ensure that every community project can reach its full potential.

In essence, our Philanthropic Partnerships Program is more than just a service offering—it’s a commitment to the comradery, unity, and collective effort that make Louisville a wonderful place to live and share. We invite you to join us in this endeavor. Apply today, and let’s work together to make a lasting impact on our beloved city.

Empowering Our Community: The Design Web Louisville Philanthropic Partnerships Program

In the heart of Louisville, a movement is underway. A movement that seeks to uplift, empower, and unite. It’s a call to action for all those who envision a brighter future for our city and its inhabitants. This vision is the driving force behind Design Web Louisville’s Philanthropic Partnerships Program, an initiative that extends a hand of support to local community members and organizations dedicated to making a meaningful impact.

A Commitment to Community Excellence

Design Web Louisville understands that the strength of a community lies in the hearts and actions of its members. With a history of supporting local endeavors, our latest initiative, the Philanthropic Partnerships Program, is a testament to our unwavering commitment to fostering community growth and resilience. This program is designed to empower those who work tirelessly to benefit the entire city of Louisville, as well as projects aimed at serving the underserved or at-risk communities within our vibrant city.

Two Initiatives, One Goal

The program is built on two foundational pillars:

  1. Support for Groups and Organizations: Recognizing the power of collective action, we offer free or deeply discounted services to groups and organizations that spearhead projects with a city-wide benefit. Whether it’s enhancing our green spaces, supporting the arts, aiding vulnerable populations, or driving economic development, our goal is to amplify your impact.
  2. Empowerment for Individuals: We believe in the potential of every Louisville resident to be a catalyst for change. For individuals with projects that serve our underserved or at-risk communities, our program provides the tools and resources needed to bring your vision to life. Through free or deeply discounted services, we aim to help you make a lasting difference.

Our Services: Amplifying Your Impact

At the core of the Philanthropic Partnerships Program are our professional services, tailored to meet the unique needs of each project. From state-of-the-art website design to comprehensive marketing strategies, we leverage our expertise to help you reach a wider audience, garner support, and achieve your goals. Our team is dedicated to providing the support you need to succeed, ensuring that your project not only thrives but also serves as a beacon of hope and progress in our community.

Join Us in Making a Difference

Are you ready to be part of a transformative journey? Whether you’re leading a community project or looking to launch an initiative that addresses the needs of our underserved populations, we invite you to apply for the Philanthropic Partnerships Program. Together, we can create a more vibrant, nurturing, and inclusive Louisville.

How It Works: Easy Application Process

Taking the first step towards amplifying your community project with Design Web Louisville is simple and accessible. We offer two straightforward methods to apply for our Philanthropic Partnerships Program: online or by email. Here’s how you can get started:

  1. Apply Online: Visit our dedicated program page at Design Web Louisville’s Philanthropic Partnerships Program and fill out the application form. The form is designed to capture essential information about you, your organization, and the impactful work you’re doing or plan to do.
  2. Apply by Email: Prefer to apply directly? No problem. You can send us an email detailing your project, your goals, and how you believe our services can assist in achieving these goals. Be sure to include any relevant information about your organization and the specific services you’re interested in.

Whether online or by email, the key is to tell us about your vision, your goals, and how our services can play a role in turning your vision into reality. Our team will review your application and work closely with you to understand your needs and how we can best support your project.

For more information about the program, including details on how to apply, visit Design Web Louisville’s Philanthropic Partnerships Program page.

The time to act is now

The time to act is now. By joining forces with Design Web Louisville’s Philanthropic Partnerships Program, you’re not just launching a project; you’re igniting a movement. A movement that champions inclusivity, supports growth, and celebrates the spirit of community. Let’s work together to make Louisville a place where every individual has the opportunity to thrive and contribute to our collective well-being.

Your project could be the next to benefit from our expertise and commitment to community empowerment. Apply today and take the first step towards transforming your vision into reality. Together, we can make Louisville a better place for all.

Zoo and Animal Conservation Website Design

Creating a cool, user-friendly website is key to attracting visitors and making them excited about your zoo or animal conservation organization. Zoos and conservation are not just fun places for learning and entertainment; they play an important role in saving animals from extinction and maintaining breeding programs. These spaces depend on being able to market locally and engage globally, and your website is an essential tool for promoting your zoo with minimal effort but great impact.

By combining these elements, you can create a dynamic and engaging website that not only showcases the wonders of your zoo but also facilitates a deeper connection with your audience.

Making a Great First Impression

  • Unique Design: Your zoo is one-of-a-kind, and your website should reflect that. Design it to catch the eye of potential visitors and match the unique theme and audience of your zoo.

Building Connections

  • Engagement: Keep your website fresh and interesting. Encourage visitors to sign up for newsletters and membership clubs to build a community around your zoo.

Embracing Technology

  • Innovative Features: Incorporate modern technologies like videos, live streaming, loyalty programs, and online booking. Consider integrating your website and mobile app for a seamless visitor experience.

Visual Appeal

  • High-Quality Imagery: Use professional photos and videos to showcase the animals and the zoo from various perspectives. People love to see and share these images.

Comprehensive Service Offerings

  • Free Consulting: Start with a consultation to discuss your project and determine the exact needs and costs.
  • Custom Development: Tailor the website’s layout and functionality to your needs, ensuring optimal performance on all devices, basic SEO setup, and smooth integration of third-party services.
  • Training and Support: Receive one-on-one training and assistance with initial content upload. Continuous technical support ensures your campaigns run successfully.
  • Deployment: Get help setting up your domain and ongoing support for maintaining your website.

Easy Access to Information

  • Essential Details: Make sure visitors can easily find information like current exhibits, events, directions, and resources for educators.

Simplifying the Visit

  • Visitor Convenience: Offer online booking, navigation aids, tour assistance via web/mobile app, safety guides, and pre-planned trip options to enhance the visitor experience.

Social Media Interaction

  • Online Engagement: Stay active on social media platforms. Share diverse content and encourage visitors to post about their experiences at your zoo.

Digital Transformation

  • Virtual Experiences: Use the latest technology to offer virtual zoo visits, reaching out to a broader audience who might not be able to visit in person.

Storytelling through Content Marketing

  • Zoo Narratives: Tell the story of your zoo and its inhabitants. Create informational pages on your website and link them with QR codes throughout the zoo for an interactive learning experience.

Online Merchandise

  • E-Commerce: Sell merchandise, gift cards, and e-tickets on your website. This not only provides convenience for your visitors but also opens up an additional revenue stream.

Flexible Website Solutions

  • Start Small or Go Big: Begin with a simple landing page or website and improve it over time, or invest in a fully made-to-order website solution to make your zoo stand out.

The Complete Guide on Creating a Website For a Zoo or an Animal Conservation Organization

Creating a website for a Zoo or an animal conservation organization requires a thoughtful approach that emphasizes user engagement, educational content, and the promotion of conservation efforts. Here’s a detailed plan to design such a website.

1. Understanding the Purpose and Audience

A zoo or conservation website serves a dual purpose: to educate and to inspire action. It targets a diverse audience, including families looking for educational outings, students and researchers seeking information, and conservation enthusiasts passionate about wildlife preservation. The website must cater to the curious minds of children, provide detailed data for academics, and resonate with the conservation messages important to activists. By understanding this varied audience, the website can effectively communicate its message, showcase the beauty and importance of wildlife, and encourage visitors to contribute to conservation efforts, either through direct action or support. The ultimate goal is to foster a connection between humans and nature, leading to a greater appreciation and active participation in wildlife preservation.

  • Objective: Define the primary goals of the website (e.g., education, awareness, fundraising, visitor information).
  • Target Audience: Identify the primary visitors (e.g., families, students, researchers, donors).

2. Content Planning

Effective content planning for a zoo or conservation website is essential in capturing the essence of the organization and engaging its audience. The content should be a blend of educational and interactive elements, showcasing the diverse range of animals and conservation efforts. Key focus areas include detailed animal profiles to educate visitors about species and habitats, updates on conservation projects and research initiatives to highlight the organization’s role in wildlife protection, and engaging educational resources tailored for different age groups. The site should also feature news and events to keep visitors informed and involved, and practical visitor information like operating hours and amenities. Interactive elements such as virtual tours and live animal cams can enhance the visitor experience. Additionally, integrating elements that encourage involvement, such as donation opportunities and volunteer information, can significantly boost engagement and support for the zoo’s conservation mission.

  • Animal Profiles: Detailed pages for different animals, including facts, conservation status, and habitat information.
  • Conservation Efforts: Highlight ongoing conservation projects and research.
  • Educational Resources: Create resources for schools and individuals interested in learning about wildlife and conservation.
  • News and Events: Section for upcoming events, news, and updates.
  • Visitor Information: Information on zoo hours, ticket prices, group visits, and facilities.
  • Donation and Membership: Easy access to donate or become a member with clear information on how funds are used.
  • Website Structure
    • Navigation: User-friendly and intuitive navigation with a clear menu structure.
    • Homepage: Engaging and informative, with links to main sections.
    • Footer: Include contact information, social media links, and quick links to important pages.
  • Design Elements
    • Theme and Colors: Use a nature-inspired color palette and design elements.
    • Images and Videos: High-quality images and videos of animals and the zoo.
    • Interactive Elements: Interactive maps, animal cams, quizzes, and games.
    • Accessibility: Ensure the website is accessible to all users, including those with disabilities.

3. Engagement and Social Proof

For a zoo website, fostering engagement and establishing social proof are crucial for building trust and community. Incorporating testimonials is an effective way to share real stories and experiences from visitors and members, providing a personal touch that resonates with potential visitors. Integrating social media feeds directly into the website not only showcases the zoo’s active online presence but also encourages visitors to share their experiences, further spreading awareness and engagement. Additionally, offering a newsletter sign-up is a strategic move to keep interested individuals informed and connected. This feature serves as a direct line of communication, delivering the latest updates, news, and exclusive offers, thus maintaining ongoing interest and involvement. Together, these elements work in harmony to create a vibrant and interactive online community centered around the zoo’s activities and conservation efforts.

  • Testimonials: Share stories from visitors and members.
  • Social Media Integration: Embed social media feeds and encourage sharing.
  • Newsletter Sign-Up: For updates, news, and special offers.

4. Technical Aspects

The technical aspects of a zoo or conservation website are pivotal in ensuring a smooth, accessible, and secure online experience for visitors. Key components include ensuring the website is mobile-responsive, as a significant portion of users access information on-the-go. Search Engine Optimization (SEO) is crucial for enhancing the site’s visibility and ranking on search engines, making it easier for potential visitors to find the website. Speed optimization is another critical factor; a fast-loading website improves user experience and reduces bounce rates. Security measures, especially for online transactions such as donations or ticket purchases, are paramount to protect user data and build trust. Regular updates and maintenance are essential to keep the website functioning optimally and safeguard it against vulnerabilities. Additionally, implementing analytics tools can provide valuable insights into visitor behavior, helping to tailor content and functionalities to user preferences and trends. Altogether, these technical aspects form the backbone of an effective zoo or conservation website, ensuring it is reliable, user-friendly, and secure.

  • Mobile Responsiveness: Ensure the website is fully responsive on all devices.
  • SEO: Optimize for search engines to improve visibility.
  • Speed Optimization: Ensure fast loading times.
  • Security: Implement necessary security measures, especially for donation transactions.

5. Content Management and Updates

In the dynamic world of zoo marketing, the pivotal role of effective content management and website updates cannot be overstated. Selecting an intuitive Content Management System (CMS) is the first step, ensuring ease of updates and maintenance. Zoos need to plan for regular content refreshment, keeping their websites lively and captivating, mirroring the ever-evolving nature of their exhibits and conservation efforts. Incorporating user feedback mechanisms is crucial, as it invites visitor engagement and provides valuable insights. Analytics tools play a vital role in understanding visitor behavior, helping to refine marketing strategies. Additionally, a clear privacy policy and adherence to web accessibility standards are essential, ensuring inclusivity and trust. Testing across various devices and browsers guarantees a seamless user experience. A thoughtfully planned launch, potentially accompanied by an event or campaign, and post-launch marketing through social media, email, and partnerships, can significantly amplify the website’s reach. Regular maintenance and a proactive approach to user feedback further ensure the website remains an effective tool in the zoo’s marketing arsenal, enhancing visitor experience and promoting conservation awareness.

  • CMS Selection: Choose a Content Management System that is easy to update and maintain.
  • Regular Updates: Plan for regular content updates to keep the website fresh and engaging.
  • User Feedback: Include a way for users to give feedback on the website.
  • Analytics: Use tools to track visitor behavior and adjust strategies accordingly.
  • Privacy Policy: Clearly state the privacy policy and terms of use.
  • Accessibility Standards: Comply with web accessibility standards.
  • Testing: Conduct thorough testing on various devices and browsers.
  • Launch Strategy: Plan a launch strategy that might include an event or a special campaign.
  • Post-Launch Marketing: Utilize social media, email marketing, and partnerships to promote the new website.
  • Regular Maintenance: Schedule regular checks and updates.
  • Feedback Review: Regularly review user feedback for potential improvements.

This plan serves as a comprehensive guide to creating a zoo or animal conservation organization website that is not only engaging and educational but also highly effective in promoting conservation efforts. By meticulously selecting a user-friendly Content Management System, ensuring regular content updates, and incorporating avenues for user feedback, organizations can craft an interactive and dynamic online presence. The use of analytics tools for strategy adjustment, adherence to privacy and accessibility standards, and rigorous testing across devices enhances the website’s reach and usability. A well-planned launch strategy, coupled with robust post-launch marketing and regular maintenance, ensures sustained engagement and growth. Regularly reviewing user feedback for improvements keeps the website evolving and relevant. This strategic approach guarantees that the website not only serves as a digital showcase of the zoo or conservation efforts but also actively contributes to the broader mission of wildlife preservation and environmental education.

Theatre Company Website Design

Creating a website for a theater company is an exciting project that involves blending visual appeal, functionality, and a representation of the company’s artistic vision. Here’s a detailed plan for designing the website:

1. Understanding Marketing for a Theater

Marketing for a theater is a unique blend of artistry and strategy, aimed at captivating an audience both on and off stage. It’s about storytelling in its most engaging form, not just through the plays and performances, but also through every promotional material and interaction with the audience. Effective theater marketing involves understanding the intricate dynamics of your target audience, including their preferences, cultural leanings, and the kind of experiences they seek. It requires a keen eye for visual aesthetics and messaging that resonates with both the regular theater-goer and the potential new audience.

The process includes a mix of traditional methods like posters, brochures, and press releases, along with modern digital strategies such as social media campaigns, email marketing, and engaging website content. It’s about creating a buzz around each production, highlighting the uniqueness of the theater’s approach to storytelling, and fostering a community of enthusiasts who feel deeply connected to the art form. In this era, where digital engagement is crucial, integrating online platforms with traditional marketing efforts is key. Analytics and feedback loops are essential to understand the impact of marketing strategies and to continuously adapt to the changing landscape. Ultimately, marketing for a theater is about building and sustaining a relationship with an audience that values and supports the transformative power of the performing arts.

2. Defining the Website Goals

The key goals for a theater’s website are to vividly represent the theater’s unique character and artistic vision, facilitate easy ticket purchases, and provide detailed information about performances and programs. It should serve as a central platform to engage and expand the audience base through a user-friendly, responsive design, and integrated social media presence. The aim is to enhance audience engagement, drive attendance, and foster a sense of community among theater enthusiasts, ensuring the website is not just informative but also an extension of the theater’s creative expression.

Key Components of a Theater Company’s Strategic Plan

  • Primary Objectives: Such as promoting shows, selling tickets, engaging with the community.
  • Key Messages: What the company wants to communicate (e.g., artistic excellence, community involvement).
  • Company Background: Research the history, vision, mission, and values of the theater company.
  • Target Audience: Identify the primary audience (e.g., theater enthusiasts, students, donors).
  • Competitor Analysis: Review websites of other theater companies for inspiration and differentiation.

3. Design and Branding

Design and branding for a theater are pivotal in creating a memorable identity that resonates with audiences. It’s about crafting a visual language that captures the essence of the theater’s artistic style and ethos. This involves choosing a harmonious color scheme, a distinctive logo, and consistent imagery that reflects the theater’s character across all materials. The design should speak to the emotions, provoke curiosity, and invite engagement, encapsulating the theater’s spirit in every aspect, from promotional materials to the website and physical space. Effective branding will not only attract but also retain audiences, fostering a lasting connection with the theater’s unique cultural narrative.

Key Elements of Theater Company Website Design and Branding

  • Theme and Color Scheme: Reflecting the company’s brand and artistic style.
  • Logo and Visual Elements: Incorporate the company’s logo, photos from past productions, etc.
  • Responsive Design: Ensure the website is mobile-friendly and accessible.

4. Website Structure and Content

A well-structured theater website should offer a seamless blend of aesthetic appeal and functional clarity. Key content areas include a captivating home page that sets the artistic tone, detailed ‘About Us’ and ‘Productions’ sections for insight into the theater’s work and upcoming shows, a straightforward ticketing system, and an engaging news or blog section for updates and behind-the-scenes stories. The site should also highlight educational programs and community outreach efforts, ensuring easy access to contact information and a user-friendly experience. This approach not only informs but also entices visitors, deepening their connection to the theater’s world.

Essential Sections for a Theater Company’s Website

  • Home Page: Engaging visuals, a brief introduction, and easy navigation.
  • About Us Page: History, mission, team bios, and artistic achievements.
  • Productions/Events Page: Information about current and upcoming shows, with multimedia previews.
  • Ticketing: Integration with a ticketing system for easy booking.
  • News/Blog Section: Updates, articles, interviews, and behind-the-scenes content.
  • Educational Programs: Information on workshops, classes, or community outreach programs.
  • Contact Information: Easy-to-find contact details and a form for inquiries.
  • Accessibility Features: Options for different needs, such as text size adjustments, screen reader compatibility.

5. User Experience (UX)

In the realm of theater, User Experience (UX) design plays a crucial role in ensuring that the audience’s online interaction is as captivating and seamless as the performances on stage. A theater website should offer intuitive navigation, allowing visitors to effortlessly find information about shows, book tickets, and explore content. Attention to details like load times, clear call-to-action buttons, and a visually appealing layout enhances user engagement. Interactive elements like virtual tours or sneak peeks of rehearsals can further enrich the experience. Accessibility features are essential to cater to a diverse audience, ensuring everyone can enjoy the theater’s digital presence. Ultimately, a well-designed UX in a theater website mirrors the artistry and attention to detail that goes into each production, fostering a deep and lasting connection with the audience.

Key UX Features for a Theater Website

  • Navigation: Clear and intuitive menu structure.
  • Load Time: Optimize for fast loading times.
  • Interactive Elements: Engage users with interactive features like virtual tours of the theater.

6. SEO and Online Marketing

Effective SEO and online marketing are pivotal for a theater to enhance its digital presence and attract a wider audience. By strategically using relevant keywords, optimizing website content, and employing meta tags, a theater can significantly improve its search engine rankings, making it easier for potential patrons to discover its offerings. Integrating social media platforms into the marketing strategy not only amplifies reach but also allows for more dynamic, engaging interactions with the audience. Email marketing campaigns can be used to keep subscribers informed about upcoming shows and exclusive offers, fostering a loyal community. Additionally, leveraging local SEO techniques can attract nearby audiences seeking live entertainment options. The goal is to create a strong online footprint that not only draws attention but also builds anticipation and excitement around the theater’s productions and events.

SEO and Digital Marketing Strategies for a Theater Website

  • SEO Optimization: Use relevant keywords, meta tags, alt text for images.
  • Social Media Integration: Links to social media accounts and sharing options.
  • Email Subscription: Option for visitors to subscribe to newsletters.

7. Technical Aspects Testing and Launch

  • Content Management System (CMS): Choose a CMS like WordPress for ease of updates.
  • Hosting and Domain: Select a reliable hosting service and a memorable domain name.
  • Security: Implement security measures like SSL certificates.
  • Cross-Browser Testing: Ensure compatibility across various browsers and devices.
  • Feedback Collection: Gather feedback from a small user group.
  • Launch Plan: Create a plan for the website launch, possibly coinciding with a major event or show.

9. Post-Launch, Legal and Compliance

After launching a theater website, it’s crucial to maintain regular updates and ensure compliance with legal standards. This includes adhering to copyright laws for all content, particularly for images and videos, and upholding privacy policies in line with data protection regulations. Regular monitoring and updating are necessary to keep the website secure, relevant, and engaging. Additionally, analyzing visitor data can provide insights for ongoing improvements and optimization. Staying vigilant about legal and compliance aspects not only safeguards the theater’s reputation but also ensures a trustworthy and secure online experience for its audience.

Key Post-Launch Management and Compliance Strategies for a Theater Website

  • Maintenance: Regular updates and backups.
  • Analytics: Monitor website traffic and user behavior to understand engagement and make necessary adjustments.
  • Continuous Improvement: Regularly update the website based on user feedback and performance metrics.
  • Privacy Policy: Ensure compliance with data protection laws.
  • Copyright and Permissions: Secure rights for all content, especially images and videos.

11. Marketing and Outreach

Effective marketing and outreach are vital for a theater to build its audience and community presence. This involves a strategic mix of advertising upcoming productions through various channels, engaging with audiences via social media, and fostering relationships through email marketing and community events. Collaborations with local businesses, schools, and cultural organizations can broaden reach and create mutually beneficial partnerships. A strong focus on storytelling, both in the theater’s productions and its marketing efforts, helps in creating a lasting emotional connection with the audience. The goal is to not only attract new patrons but also nurture a loyal, returning audience base that feels deeply connected to the theater’s artistic journey.

  • Announcement: Leverage social media, email newsletters, and press releases to announce the new website.
  • Partnerships and Link Building: Collaborate with local businesses and arts organizations for cross-promotion.


The website should serve as a digital extension of the theater company, capturing its essence while being functional and user-friendly. Regular updates, combined with effective online marketing strategies, will help in continuously engaging the audience and promoting the theater’s work.

Navigating the Choppy Waters of WordPress 6.4: and why you may want to revert it back to 6.3

Today was a day for the books – the kind of day that serves as a stark reminder that in the digital world, not all updates come bearing gifts. If you’re part of the WordPress community, you might want to buckle up because version 6.4 has hit a snag—a bug, to be precise. Before you hit that update button, let’s talk about why 6.4 might be a version to skip for now.

It seems that 6.4 has a penchant for breaking PHP cURL, an essential feature for WordPress sites that allows them to communicate with other servers. What does this mean for you? Well, if you’re looking to install new themes or update your existing plugins, you might find yourself at a dead end.

The WordPress core team is not only aware but also already on deck, working hard to patch things up. In the digital seas, it’s not about avoiding all storms—it’s about weathering them with grace. And the community’s response? Nothing short of nimble.

For those interested in the nitty-gritty, or if you’re feeling particularly tech-savvy today, dive into the depths of the issue on GitHub ( or float over to the WordPress support forums ( Here, you’ll find fellow navigators of the web discussing workarounds and sharing updates in real-time.

If your site has already set sail with 6.4, it’s time to turn the ship around. Rolling back to the safe harbor of 6.3 is your best bet until the storm passes. And while you’re at it, make sure to drop anchor by disabling core updates in your wp-config.php file—just to ensure you don’t get caught in the squall again.

But fear not, intrepid web wanderers, for this tale has a silver lining. The problem has been identified and fixed in the upcoming WordPress 6.4.1. The core team has even made adjustments to the mothership to help afflicted sites update smoothly, despite the troubled waters.

Interestingly, this digital tempest seems to have only rocked a subset of sites, with many of the larger hosting providers bearing the brunt of it. It’s a reminder that sometimes, size does matter—especially when navigating the high seas of the internet.

So, what’s the moral of this story? Stay vigilant, keep your site’s lifejackets close (backups, folks!), and remember that in the world of updates, sometimes patience is more than just a virtue—it’s a necessity. Keep a weather eye on the horizon for WordPress 6.4.1, and until then, happy sailing!

Curious about what people are saying about this on Reddit and other WordPress Community Forums?

Read more here:

Planning a website for a Business Improvement District (BID), City, or Community

Creating a website for a Business Improvement District (BID), city, or district is a significant task that requires careful planning and the right expertise. One common method used to find a website designer is through a Request for Proposals (RFP) system. However, relying solely on an RFP without seeking a subject matter expert can lead to challenges and may not yield the best results. Here are some helpful tips and guidelines on planning a BID, city or community website design or redesign. Keep these in mind as you begin your search for the best city website designer for your project.

Business Improvement District (BID) Website Design for American Cities

The Business Improvement District (BID) has become an invaluable asset in fostering the growth and prosperity of local businesses and communities across American cities. By collaborating with local authorities, BIDs work to create enhanced trading environments that benefit both businesses and the community at large.

At Design Web Local, we understand the critical role that clear and effective communication plays in building the profile of a BID and increasing foot traffic to local businesses. Our expertise in website design for BIDs ensures that all relevant information is easily accessible, helping to connect local business owners with visitors and the community.

What Should a BID or City Website Include?

A BID website serves as a central hub for information and engagement. Key features of a BID website designed by Design Web Local may include:

  • A comprehensive shop directory
  • An interactive map of the BID area
  • Updates on the latest news and events
  • Live feeds of social media activity
  • Video libraries showcasing events, activities, and promotions
  • A newsletter signup feature
  • A responsive website design for optimal viewing on all devices
  • Live chat support for instant visitor assistance

Essential Elements for a BID, City, or District Website

When designing a website for a BID, city, or district, there are several key elements to consider:

  1. Clear Navigation: Ensure that the website has a user-friendly navigation structure, making it easy for visitors to find the information they need.
  2. Interactive Maps: Include interactive maps that highlight key areas, businesses, and attractions within the district.
  3. Event Calendar: Provide a comprehensive event calendar that showcases upcoming events, meetings, and community activities.
  4. Business Directory: Create a directory of businesses within the district, categorized for easy searchability.
  5. News and Updates: Have a section for news and updates to keep the community informed about the latest developments.
  6. Contact Information: Clearly display contact information for the BID office and other key contacts.
  7. Mobile Responsiveness: Ensure that the website is mobile-friendly, as many users will access it from their smartphones.
  8. Social Media Integration: Integrate social media feeds and provide links to the BID’s social media profiles.
  9. Accessibility: Make sure the website is accessible to individuals with disabilities, adhering to ADA compliance standards.
  10. Search Engine Optimization (SEO): Optimize the website for search engines to increase visibility and attract more visitors.

By finding the right subject matter expert and considering these essential elements, you can create a website that effectively serves the needs of your BID, city, or district, and fosters a strong sense of community and engagement.

Comprehensive Features for Government, City and Municipal Websites

Our innovative content management system is meticulously crafted to cater to the unique needs of local governments, ensuring seamless communication and efficient service delivery to communities. We offer an extensive array of features, including detailed agendas, dynamic calendars, up-to-date news sections, and comprehensive facility listings, all designed to create a user-friendly experience for both residents and government staff.

Beyond these fundamental elements, our platform is capable of integrating custom interactive maps, providing a visual and interactive layer to your community’s resources and points of interest. Whether it’s art installations, public facilities, or event locations, our maps ensure that residents and visitors alike can easily navigate and connect with the city.

Our city-centered website system boasts compatibility with a variety of GIS services and integrable services, ensuring that you can sync with platforms such as Google and Waze for real-time updates and navigational assistance. We also offer integration with KPI data and spreadsheets, allowing for a comprehensive overview and analysis of city metrics and performance indicators.

Our team of experienced community content management designers are not just about finding ways to present information; we are about enhancing the way local governments interact with their communities, providing a centralized hub for all necessary resources and services. With our website platform, you can ensure that your community stays connected, informed, and engaged, fostering a stronger sense of community and streamlined government operations.

What is a Business Improvement District, and why does it need a website?

Much like a city unto itself, a Business Improvement District is a collaborative effort between local businesses and authorities to enhance the local trading environment. Through a ballot process, local businesses agree to contribute to a levy, which is then used to fund projects and services that benefit the local area. These improvements can range from enhanced safety and security measures to environmental enhancements and more. Having a website allows you to clearly communicate not only important community information but also highlight all the services and benefits you bring to your members.

The Pitfalls of RFPs Without Expert Guidance

An RFP system allows organizations to solicit bids from various vendors for a project. While this can be an effective way to gather a range of proposals, it has its limitations, especially when it comes to specialized projects like website design for a BID or city. Without the input of a subject matter expert, the RFP may lack the necessary details and criteria to attract the right vendors. Additionally, evaluators may not have the expertise to assess the proposals accurately, leading to a suboptimal choice.

Finding a Subject Matter Expert in BID Website Design

To ensure the success of your website project, it’s crucial to seek the guidance of a subject matter expert in BID website design. Here are some tips on how to find one:

  1. Industry Associations: Look for associations related to urban development, city planning, or business improvement districts. They often have directories of experts or can provide recommendations.
  2. Online Communities: Join online forums and communities where professionals in BID management and urban development discuss best practices and share recommendations.
  3. Portfolio Review: Look for website design agencies with a strong portfolio in BID or city websites. Review their past work to assess their expertise.
  4. Ask for Referrals: Reach out to other BIDs, cities, or districts that have recently undergone a website redesign and ask for referrals.
  5. Check Credentials: Ensure that the expert or agency has the necessary credentials and experience in working with BIDs, cities, or districts.

Reliable Website Design for Governments and Community

With Design Web Local, you can trust that your website will be a reliable resource for residents, businesses, and visitors alike. Our team of experts will work with you to create a website that reflects the spirit of your community, ensuring that all content is up-to-date, accessible, and engaging. Our Websites are easy to manage on your own and affordable to have updated by our team.

Your Municipal Website Design: Delivering a Positive User Experience

At Design Web Local, we specialize in creating websites that serve the unique needs of local municipal communications and tourism marketing. Our goal is to ensure that your website is not only accessible to all residents but also provides them with the tools and information they need to engage with their community.

Why Choose Design Web Local for Your BID or City Website Design?

Our expertise in local municipal communications and tourism marketing uniquely positions us to understand the specific needs of BIDs, cities, and districts. We are committed to creating websites that not only look great but also serve as valuable tools for community engagement and growth.

Contact Design Web Local today to start the journey towards a more connected and engaged community through a beautifully designed and functional BID website

Essential Strategies to Improve Conversions with Web Design and Development

You depend on your site to produce business in some structure or design. Contingent upon the sort of site you have that might be through producing new leads, raising your profile and saw authority, or handling deals. Excellent web design company India, On the off chance your site isn’t achieving any of this, now is the ideal time to investigate your business methodology and consolidate steps to enhance your site’s change rates.

While you’re hoping to change over more of your guests into clients, beginning with your website composition can give you a few simple successes. An excellent web design company India, assuming your web architecture switches off clients, can affect transformation altogether. By zeroing in on web architecture, organizations can see loads of advantages from change, particularly how much business they get from guests arriving on their site.

  1. Keep Hick’s Regulation:

Hick’s Regulation is a famous hypothesis referred to by an assortment of people for various purposes yet is as often as possible referred to as far as website architecture. The law expresses that the time it takes for a person to settle on a choice is straightforwardly proportionate to the potential decisions the individual in question has.

As such, by expanding the number of decisions, the choice time is additionally increased. You might have known about the popular review by clinicians Sheena Iyengar and Imprint Lepper. They observed a presentation table with 24 assortments of jam pulled in less interest than a table showing just six assortments of jam.

  1. Test Your Points of Arrival:

The outcomes you get from A/B testing profoundly rely on the example size you have on your site. Optimizely has an incredible number cruncher which shows you what normal example size you want to play out a precise A/B test on your site crowd. You should enter a best guess of the change rate you’re getting now and the sort of progress you hope to have from your A/B test.

Optimizely will ascertain what test size you want to precise measure that sort of progress in transformations. Generally, A/B tests are exhausting and won’t yield a lot of contrast in change rates. Your responsibility is to continue testing as many varieties as you can until you can track down an unmistakable champ.

  1. Utilize Negative Space Carefully:

Negative space is the blank area on your site. Excellent web design company India, expanding the cushioning around components and expanding the edges of your page will give every component its own breathing space and permits guests to take every component in before continuing to the following. Sites without a great deal of negative space risk overpowering their guests, which will make them click away quicker.

  1. Utilize Explicit Invitations to Take Action:

These CTAs should agree with the activities you need your clients to take. Excellent web design company India, guests to your site don’t know what you need them to do once they arrive. Composing explicit, clear, and compact invitations to take action (CTA) will tell guests how they need to become clients.

  1. Limits Guest Decisions:

Getting your guests to make the moves you need them to take is more straightforward when they don’t have 1,000,000 choices to look over. By restricting the number of decisions your clients are confronted with when they hit your site, you are nearer to ensuring a good outcome with your transformation rate advancement process. While you would rather not remove every one of the decisions your guests see, giving them fewer choices gives them a more clear way to transform.

  1. Responsive Plan:

Clients arriving on your site through their cell phones need to have a similar experience arriving on your site using their work area. Zeroing in on a responsive plan can gigantically affect your transformation rate. To an ever-increasing extent, shoppers are looking through their cell phones and are bound to suggest your business, assuming that you have a strong, versatile site. Google is likewise consolidating responsive plans into the variables they use to decide search rankings.


Tracking down ways of further developing your site’s change rate can influence your business goals. Adding this cycle into your business methodology is an incredible method for starting to see additional advantages from conversion. Excellent web design company India, a very much planned site, can assist you with shaping a decent impact on your imminent clients. It can likewise assist you with supporting your leads and getting more transformations.

7 Ways Coding Can Help Your SEO

Nowadays, the world of digital marketing is a competitive battlefield. Like any battlefield, it’s crucial to be fully equipped, which means having a strategic content plan and effective marketing tools.

Indeed, content is king. However, some strategies must not be missed to ensure optimized search engine rankings. Coding is one of them.

For many webmasters, search engine optimization (SEO) is about boosting specific on-page variables to maximize the chances of being ranked for keywords or soliciting backlinks from qualified sources to strengthen off-page SEO. However, coding also plays a critical role in your site’s optimization. By harnessing coding for SEO, you are like building something on a robust foundation.

To help you understand why coding is essential when doing SEO, we’ll walk you through their relationship and how the former can boost your SEO. Let’s dive right in!

Does one need coding skills for SEO?

SEO doesn’t essentially require hands-on coding. But learning to code is a huge plus.

With coding skills and knowledge of technical SEO, one has a significant advantage in better optimizing a website and understanding technical issues that need addressing. A good understanding of SEO source code can also help a professional determine how to display a webpage content and peek at your competitors’ website source code.

To make the most of SEO practices, it’s crucial to have a good technical infrastructure, which includes programming. This programming is essential to optimize a site, especially for Google and cross-platform compatibility.

How coding helps SEO

SEO and coding are profoundly linked, thus providing benefits to each other. To know more about these benefits, let’s discuss how coding helps SEO.

1. Coding facilitates a seamless page experience for users

Page Experience involves a set of factors that measures how satisfactory it is for users to interact with a page beyond its pure information value.

Search engines like Google favor what works for the users better. So, with proper and well-written code, you ensure hassle-free webpage interaction. This means having a technical front that complements your user interface. With this, your website becomes more favorable for Google, thus resulting in improved search rankings.

2. Coding makes indexing easier for the web crawlers

Many say that SEO professionals must have even a little knowledge of HTML and CSS. This may be primarily because making changes to or improving the HTML tags, microdata, and website architecture, allow search engine algorithms to locate, understand, and rank the website faster.

3. Code validation allows for search engine spider accessibility

Search engine spider programs usually have serious limitations in terms of crawling and indexing your website. Given that they only effectively read text, other elements on your site—image, video, audio, and script files—can avert important site text from being crawled and indexed properly.

Should you notice that many parts of your text are missing from your web pages, if you have code validation skills, you can better cross-check if search engines can find your data.

4. Create SEF URL rewrites with coding

Making search-engine-friendly (SEF) URLs, which you can rewrite with coding, is advantageous for both SEO and user experience. To reduce the number of inapposite characters and codes in your URL, you’ll have to modify your website’s codes. But this depends on the specific platform your site runs on. If your site uses WordPress or another content management system (CMS), you will have access to internal dashboards or plugins that will permit you to make important changes. When it comes to open source e-commerce platforms though, you may need to address your permalink structure within your hypertext access file.

5. Coding allows you to establish 301 redirects for proper PageRank flow

When it comes to setting up proper 301 redirects, From an SEO perspective, there are two coding situations to consider in terms of setting up effective 301 redirects. First, you utilize this code to notify search engines that both world wide web (www) and non-www URL versions should be treated equally. Second, should you ever move content within your website, you establish a 301 redirect to inform search engine spiders of the action. By doing so, you reduce the potential loss of PageRank that may occur when backlinks can no longer resolve to your previous URLs.

6. Accelerate loading times with combined code files

In recent times, site loading speed has been considered as a huge search engine ranking factor per Google’s stated desire to reward swift sites in the search results. Unfortunately, if your site is built using many different scripts for additional functionality purposes, loading all the various code files will significantly bring down your site’s performance. To minimize long loading times due to excess script demands, it’s best to combine these individual code sheets into a smaller number of files. This way, you also improve your site’s overall SEO.

7. Utilize “rel=canonical” to deal with duplicate content issues

You may have duplicate content issues if you use a CMS program like Magento, Joomla, or WordPress to build your site. Every time you generate a new post for your website, these systems may automatically create any or all of the following options:


Since these different URLs redirect to the same page, search engines may subject you to duplicate content filters within their platforms, especially if you don’t specify exactly how each URL should be regarded or treated. To instruct search engines to better handle your URLs, you can use the “rel=canonical” tag. You can add this feature to your website’s <head> section and tell the search engines to disregard, redirect, or index a specific page for the URL.

In a Nutshell

SEO and coding altogether may be a complex concept, but by considering the best practices and benefits above, you can effectively optimize your search engine rankings and achieve your marketing goals.

Optimize Your Website To Drive Growth Now

Are you interested in growing your company? You should be. Whether you want to be the next mogul or you simply want to stay in business, growth is the best way to ensure success. And one of your biggest assets when it comes to reaching new customers and clients is your website. Use your online presence to drive customer interaction, sales and contacts. 

Drive New Leads

A traditional website informs readers of the company’s story, services and goals. A growth-driven site does all these things in addition to engaging with visitors to create meaningful interaction. This might mean a live chat, an appointment scheduler, a click-to-call button or an online shopping bag. Plus, growth-driven designers like Design Web Louisville focus on the logical placement of information to strategically guide potential customers toward action. Here are a few common best practices to follow:

  • Place contact information on the top of the page, where customers will expect to find it.
  • Make important, actionable items impossible to miss. “Free download” or “Call us now” should be spelled out in large, bold and easy-to-find buttons.
  • Include testimonials. In the world of online shopping, people are used to making decisions based on reviews, and other consumers’ stories will increase confidence in your services.

Integrate Management Systems

Traditionally, Customer Relationship Management and Enterprise Resource Planning have lived in separate worlds. To encourage growth, these systems need to be tightly integrated to ensure quick turnarounds and accurate data modules. Important sales and budget data can be used by CRM to adjust web design toward sales of certain items, seasonal offerings or current trends. This way, website design can happen constantly to keep up with current data, rather than the site being revamped every two to three years and suffering from obsolete information.

If you aren’t using your website to allow customers to make purchases or pay invoices, you’re missing out on a critical (and easy!) source of possible earnings. A Point of Sale system lets customers submit payments, and a third-party site like Plaid offers a bank account verification API so consumers enjoy a seamless experience while you relax in the knowledge that your transactions are safe and secure.

Look at the Stats

Marketing can be a “throw it at the wall and see what sticks” game, but data has given us a leg up in knowing what works. Once you’ve set up your website to engage with visitors and integrated your systems to collect customer statistics, you can sit back and watch how traffic plays out. You can use data to discover how many clicks on average lead to a sale, how much user attrition your website has, and a host of other data points. Then, as changes are made to the site over time, these data points can be measured against changes for a comprehensive, detailed analysis of your site’s performance. No more shooting in the dark. You might be surprised if you find that adding a third-party authentication service lowered customer attrition by 20%, or that adding a Call to Action increased clickthrough rate by 40%.

Don’t let your website be neglected; it has tremendous potential as a source of advertising and revenue for your business. Your site is an important tool in your belt that can give you real-time data to improve sales and customer engagement. Focus your web design toward growth and see for yourself how much of a difference a little data can make.

Author Bio:

Emma Grace Brown lives her life by her rules; and it works! When she’s not snuggling puppies, Emma promotes female empowerment through her website. Her mission is to help those who live with self-doubt to realize they don’t have to mold themselves to conventionality.

Tips for Creating a Great Website for Your Small Business

Do you run a small business or want to start one? If so, you might be thinking about creating a website to help market your company and increase sales. But before you start building a website, it’s important to make sure you’re not wasting your time and money by creating a site that won’t help you achieve your goals. To create a great website for your business, check out these tips presented by Designweb Louisville.

Tips on Designing Your Site

Designing your website is important. Even if your site gets 10,000 hits per day — if people don’t like the design they won’t come back. A successful business website needs to be clean and uncluttered so visitors can find what they want quickly and easily. Here are some simple steps you can take to design your website successfully:

  • Have clear calls to action (CTA)
  • Use consistent styling and colors
  • Make navigating your website easy
  • Make forms clear and easy to fill in
  • Making it accessible to those with disabilities
  • Provide a search function

Optimizing for Search Engines

The most important secret of all is search engine optimization (SEO), particularly if you’re running an e-commerce site or your business depends on traffic via search engines. Optimizing involves spending some time working out what keywords people are typing into Google to find products like yours, and making sure those keywords are used within your website. Search engines look at these words as signals of relevance, so they’ll send more visitors your way if they pick up on them.

Tracking Your Progress With Analytics

Once you’ve created your website, make sure you’re tracking its progress with analytics. If people aren’t coming back to your site and you don’t know why, then it will be almost impossible to make improvements. Using analytics allows you to focus on results that matter rather than guessing at what those results might be.

User Experience and Customer-Focused Content

A website doesn’t need to be flashy or complicated. In fact, you’ll get more traffic and more conversions if your site is uncomplicated and easy to use. The best way to optimize for user experience is to create customer-focused content: short, powerful descriptions of what you do and how you can help customers. When possible, include examples of work you’ve done so prospects can see your creativity in action.

Different Professionals You Can Hire

The right web development company can develop or redesign a website with branding colors and styles consistent with your identity. They can also ensure your website is fast, secure, and optimized. Finding an expert is as easy as using a good job board. If you need help with marketing your business in Crestwood, KY, there are professionals who can handle everything from content creation to social media management. If you do a search for “average cost freelance web developer,” you’ll find that they cost between $15 and $30 per hour, but you can expect to pay more depending on their skills and experience.

Knowledge is Power

Knowledge is power when creating a great website, and knowing what steps have worked for other small businesses in your industry can help point you in the right direction. Be sure to visit Designweb Louisville for help with business website development.

Author Bio

Eva Benoit specializes in helping professionals with stress and anxiety but welcomes working with people from all walks of life. She works with her clients to discover and explore avenues that will bring them balance, peace, and improved overall well-being that can last a lifetime. 

How to Create Engaging Chatbots in 5 Steps

Chatbots are still an emerging technology that has been somewhat relegated to futurism. However, chatbots are incredibly useful tools that can interact with customers and keep users engaged. Creating effective chatbots is about utilizing the technology available to get as close to customers as you can. 

Thankfully, much of the chatbot technology is open source and available to modify to fit your needs. Chatbots are nowadays part of the ERP software tools and they can be tuned to suit whatever specific needs you may have. To create the best chatbots you can, you must know how to hire an AI engineer that will help you succeed. Although it might seem an easy process, finding a suitable candidate is not always an easy task. 

There are many options when it comes to developing scale chatbots that will be customers forward but they all rely on powerful AI to truly pull off an engaging experience. 

1. Use a pre-built AI program

Luckily, much of the technology required to make an engaging live chat is open source and can be modified to suit whatever needs you may have. AI is specifically required to make real chatbots that are dynamic and engaging. 

Thankfully, there are several AI programs available to choose from that will fit your specific needs so that your team doesn’t go about creating a chatbot in the hardest way possible. 

2. Start building a decision tree

A decision tree provides a model for your chatbot. When a customer opts-in or out of a certain action, they are led down a different branch of the decision tree.

Creating engaging decision trees is about coming to the chatbot from an outsider’s perspective to gain an objective understanding of the chatbot and its limitations. 

Gaining an understanding of the chatbot requires that you can mimic a real conversation if only to a limited degree. A chatbot’s ability to convince the user of its success is defined by whether or not it can simulate a conversation at all. For example, chatbots are very often found in financial services CRM tools to ensure the clients’ needs are understood and met. 

3. Simulate a real conversation

Creating a convincing copy can be one of the hardest aspects of crafting an immersive and engaging customer service chatbot. But, it’s essential to test and tweak the copy to sound inviting and on-brand.

Simulating real conversation is the only way for the chatbot to gain a full understanding of how to interact with the customer and how the chatbot handles decisions, something very helpful when it comes to UEBA tools as well. 

Testing the chatbot repeatedly by holding conversations like a customer would be the best way to prepare a chatbot for real-world use.

4. Gather feedback

Gathering honest feedback is an essential part of the development process. However, gaining great feedback requires that you test the chatbot against the consumer base and the internal development team. 

Getting great feedback works only if you apply it but the changes should not run counter to the goal of the chatbot. Some innovations and changes can take a chatbot to the next level.

5. Tweak your logic and automation

Only by testing the bot outside of the internal team will you truly be able to understand its limitations and the boundaries of its functionality. Every engaging chatbot is built with the customer first in mind and is obsessed with creating a convincing experience that users will always remember. 

Simulating a real interaction requires not only great copy, but you need to make sure that your decision trees, customer options, and integrated functionalities are all working together and playing nice. This requires testing and possibly messing around with a few APIs; although you may want to enlist an automation engineer or technical marketer to help you smooth the rough edges of your chatbot.

Choosing the right AI depends on the disposable resources allotted to such an endeavor and the boundaries of functionality for the app specifically. Using a prebuilt AI program is recommended but which one you choose will be up to you as long as it is powerful and capable of imitating a true interaction. 

Once a foundation is made then you will want to create branching decision trees that are complex and robust enough to answer any questions or requests that a user might have. 

However, building an engaging and complex chatbot requires that users outside of the team must test it as well. If your marketing team has been performing well then you will undoubtedly have a fanbase with which you test the chatbot.