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Free Websites and Free Marketing Services to Uplift Louisville

Author: Sean H.

Why We Support Local Initiatives: Stronger with Every Step Together

At Design Web Louisville, we firmly believe that building a great city is akin to running a relay marathon. It requires the collective effort of everyone in the community, each person playing a unique and vital role. Whether you’re providing support from the sidelines or actively participating in the race, every effort contributes to our shared goal of crossing the finish line together.

This belief underpins our commitment to supporting local people and groups dedicated to enriching our city. As the local affordable website design and digital marketing company of Louisville, we are proud to serve as vital supporters on the sidelines. Our role is to empower you—our community’s changemakers—so you can focus on what you do best: uplifting and uniting us all.

The Relay of Community Engagement

Just like in a relay marathon, success in building a thriving community comes from passing the baton—sharing resources, knowledge, and support. By providing our expertise in website design and digital marketing at free or deeply discounted rates, we ensure that valuable projects and initiatives have the visibility and reach they deserve. This way, we all move closer to the finish line of creating a more vibrant, nurturing, and inclusive Louisville.

Our support for local individuals and groups stems from a deep-seated belief in the power of community collaboration. We know that by working together, sharing responsibilities, and supporting each other’s efforts, we can achieve remarkable things. Our role is to facilitate this process, offering our skills and services to ensure that every community project can reach its full potential.

In essence, our Philanthropic Partnerships Program is more than just a service offering—it’s a commitment to the comradery, unity, and collective effort that make Louisville a wonderful place to live and share. We invite you to join us in this endeavor. Apply today, and let’s work together to make a lasting impact on our beloved city.


Empowering Our Community: The Design Web Louisville Philanthropic Partnerships Program

In the heart of Louisville, a movement is underway. A movement that seeks to uplift, empower, and unite. It’s a call to action for all those who envision a brighter future for our city and its inhabitants. This vision is the driving force behind Design Web Louisville’s Philanthropic Partnerships Program, an initiative that extends a hand of support to local community members and organizations dedicated to making a meaningful impact.

A Commitment to Community Excellence

Design Web Louisville understands that the strength of a community lies in the hearts and actions of its members. With a history of supporting local endeavors, our latest initiative, the Philanthropic Partnerships Program, is a testament to our unwavering commitment to fostering community growth and resilience. This program is designed to empower those who work tirelessly to benefit the entire city of Louisville, as well as projects aimed at serving the underserved or at-risk communities within our vibrant city.

Two Initiatives, One Goal

The program is built on two foundational pillars:

  1. Support for Groups and Organizations: Recognizing the power of collective action, we offer free or deeply discounted services to groups and organizations that spearhead projects with a city-wide benefit. Whether it’s enhancing our green spaces, supporting the arts, aiding vulnerable populations, or driving economic development, our goal is to amplify your impact.
  2. Empowerment for Individuals: We believe in the potential of every Louisville resident to be a catalyst for change. For individuals with projects that serve our underserved or at-risk communities, our program provides the tools and resources needed to bring your vision to life. Through free or deeply discounted services, we aim to help you make a lasting difference.

Our Services: Amplifying Your Impact

At the core of the Philanthropic Partnerships Program are our professional services, tailored to meet the unique needs of each project. From state-of-the-art website design to comprehensive marketing strategies, we leverage our expertise to help you reach a wider audience, garner support, and achieve your goals. Our team is dedicated to providing the support you need to succeed, ensuring that your project not only thrives but also serves as a beacon of hope and progress in our community.

Join Us in Making a Difference

Are you ready to be part of a transformative journey? Whether you’re leading a community project or looking to launch an initiative that addresses the needs of our underserved populations, we invite you to apply for the Philanthropic Partnerships Program. Together, we can create a more vibrant, nurturing, and inclusive Louisville.

How It Works: Easy Application Process

Taking the first step towards amplifying your community project with Design Web Louisville is simple and accessible. We offer two straightforward methods to apply for our Philanthropic Partnerships Program: online or by email. Here’s how you can get started:

  1. Apply Online: Visit our dedicated program page at Design Web Louisville’s Philanthropic Partnerships Program and fill out the application form. The form is designed to capture essential information about you, your organization, and the impactful work you’re doing or plan to do.
  2. Apply by Email: Prefer to apply directly? No problem. You can send us an email detailing your project, your goals, and how you believe our services can assist in achieving these goals. Be sure to include any relevant information about your organization and the specific services you’re interested in.

Whether online or by email, the key is to tell us about your vision, your goals, and how our services can play a role in turning your vision into reality. Our team will review your application and work closely with you to understand your needs and how we can best support your project.

For more information about the program, including details on how to apply, visit Design Web Louisville’s Philanthropic Partnerships Program page.

The time to act is now

The time to act is now. By joining forces with Design Web Louisville’s Philanthropic Partnerships Program, you’re not just launching a project; you’re igniting a movement. A movement that champions inclusivity, supports growth, and celebrates the spirit of community. Let’s work together to make Louisville a place where every individual has the opportunity to thrive and contribute to our collective well-being.

Your project could be the next to benefit from our expertise and commitment to community empowerment. Apply today and take the first step towards transforming your vision into reality. Together, we can make Louisville a better place for all.

Louisville Facebook Marketing Tips: Meta’s Ad Policies for 2024

Author: Gideon Harrington

Digital advertising is always changing, and staying informed about platform policies is important for creating impactful and compliant ads. For Louisville marketing teams looking to leverage Meta’s platforms effectively as we move into 2024, understanding and adhering to these policies is key to avoiding ad rejections and fostering customer engagement. In some cases it can also help increase your impressions.

Three essential Meta ad policies to keep in mind

  1. Avoid Nonexistent Functionality in Ads Ensure that your ad creative is honest and functional. Ads should not contain deceptive features like “fake” video play buttons or other elements that suggest functionality that doesn’t exist. Familiarize yourself with Meta’s guidelines on nonexistent functionality to craft more trustworthy ads.
  2. Respect Personal Attributes It’s important to create ads that are respectful and inclusive. Ads must not imply or make assumptions about a person’s race, ethnicity, religion, beliefs, or age. By following Meta’s personal attributes policy, you can create ads that resonate positively with diverse audiences.
  3. Be Mindful of Personal Health and Appearance When promoting health-related products, it’s essential to do so in a way that doesn’t foster negative self-perception. Ads should be supportive and empowering, aligning with Meta’s policy on personal health and appearance. This approach not only ensures compliance but also builds trust with your audience.

Troubleshooting Rejected Ads: A Two-Step Approach

If your ad faces rejection, here’s how you can address it:

  • Edit and Resubmit Your Ad: Review the ad content for compliance with Meta’s policies. Update the imagery or text as needed to meet the guidelines. Once revised, resubmit your ad through the Ads Manager for approval.
  • Request Another Ad Review: If the reason for rejection is unclear or you believe it’s incorrect, don’t hesitate to request a further review. This step can provide clarification or potentially overturn an incorrect rejection.

For Louisville marketing teams, adapting to these policies is not just about compliance; it’s about crafting ad experiences that are effective, respectful, and engaging. By keeping these guidelines at the forefront of your digital advertising strategy, you can create campaigns that resonate with your audience while maintaining the integrity of your brand.

Avoiding Common Violations: A Guide for Louisville Marketers

To ensure your advertisements are both compliant and effective, it’s essential to recognize and avoid common pitfalls. Here’s a deeper dive into some frequent areas of confusion and how to navigate them:

  1. Personal Attributes Ads should not assert or imply anything about personal attributes. This includes avoiding direct or indirect references to a person’s race, ethnicity, religion, beliefs, or age. Example of Violation: Using phrases like “Are you disabled? We can help!” directly addresses the user and implies a personal attribute, which is not allowed.
  2. Personal Health and Appearance Avoid creating a negative self-perception in your ads, especially when promoting diet, weight loss, or other health-related products. Example of Violation: Using before-and-after images to display idealized outcomes can be misleading and is discouraged.
  3. Low Quality or Disruptive Content Ensure that your ads do not lead to external landing pages that offer an unexpected or disruptive experience. This includes avoiding misleading headlines or prompts for unnatural interaction with the ad, and avoiding landing pages with minimal original content or an abundance of unrelated or low-quality ads. Example of Violation: Ads that use excessively cropped images or force users to click to view the full image can be considered misleading.
  4. Nonexistent Functionality Ads should not contain images with fake functionalities like play buttons, notifications, checkboxes, or other interactive elements that don’t actually work. Example of Violation: Replicating a play button in an ad image is a typical example of nonexistent functionality.
  5. Unrealistic Outcomes Ads must not make promises or suggest outcomes that are unrealistic, particularly in areas like health, weight loss, or economic opportunities. Example of Violation: Claims about cures for incurable diseases or guaranteed financial success are considered unrealistic outcomes.

For Louisville marketers, understanding these common areas of violation is essential. By creating ads that are respectful, truthful, and aligned with Meta’s policies, you can build a more trustworthy and effective advertising experience. This not only helps in avoiding ad rejections but also enhances your brand’s reputation and engagement with your audience.

How To Start An E-Commerce Business Using 5 Easy Steps

Author: Steve Smith

The trace of e-commerce business was pretty thin and non-existent, even in 2010. However, since then, the marketing scenario has changed massively. Now, standing in 2021, almost every one of us is buying everything through the internal. And, for good reasons as well.

For instance, before the inception of online marketplaces, you had to go out of your house to buy whatever you needed. So, to some extent, it was a waste of time and money (if you had to travel too far).

However, you can get whatever you have ordered without moving an inch from your house with the online business structures.

Due to this reason, the popularity of online businesses is increasing amongst both consumers and entrepreneurs. Hence, like many others, if you, too, are considering going with the hype, we’d definitely encourage you to do so.

Nonetheless, before you jump on the train, we’d like to guide you through the online strategies to develop your business efficiently. So, without making any further ado, let’s begin!

Starting An E-Commerce Business – A Step-By-Step Guide

When starting their first business venture, most novice entrepreneurs tend to be unsure where to begin. So, if you consider yourself to be one of them, this guide would be ideal for you.

Step – 1: Choose Your Niche Or Service Carefully

First things first, when you are starting a business, you must choose your product carefully. If you ask us, we would suggest you perform the necessary research on your preferred niche as well. This way, you can understand the –

  • Available trends in your niche market
  • Your competitors and the business strategies they are using
  • The selling and consumer engagement strategies used by the businesses
  • The business model that works best for your niche

The recent growth of the e-commerce and online delivery industry will benefit any business beginning its journey. However, if you don’t want to get entangled in the never-ending web of competition, performing prior research on your industry can be vital to succeeding.

Step – 2: Select A Platform

So, once you have selected your niche, we ask you to choose a platform for your business as well. However, there are too many options available out there. So, we’ll be noting down a few of them for your convenience –

  • Shopify for an affordable beginning and more customization options
  • Wix for building your website in a modernized manner
  • WooCommerce for including a shopping cart with your already-existing website
  • Square for selling your products and services in-person
  • BigCommerce for catering to a wide array of consumers
  • Ecwid for beginning with a free-of-cost plan

Once you have grown your business adequately, you may also begin creating your own website to boost your brand awareness even more.

Step – 3: Create Your Service Pages Separately

Have you created your website already? Then, we would ask you to start fleshing out your service or product pages. For example, if you provide different types of packaged goods through your website, you’ve to create separate pages for them.

Here, you must add a wide array of details, such as –

  • Product descriptions
  • Specifications and details regarding an item
  • Selling points

Additionally, it’d also be better for the consumers if they could change the colour, quantity, or style. Finally, keep in mind, your product pages will provide you with the final chance to sell your products. So, make sure to be as detailed as possible without making things too dull.

Pro Tip: Personalize the product description section of your website. Using the provided manufacturer description will increase the risk of plagiarism and hurt your website’s SEO.

Step – 4: Focus On Marketing

Marketing your products in a proper manner will either make or break the growth potential of your business. So, you have to work in this segment as purposefully as possible. Here are some tips that may help you in this regard –

  • Write niche-specific content on your website to grab your audience’s attention and generate traffic.
  • Use Facebook Ad tools to promote your business on social media platforms.
  • Add CTAs (call-to-action) at the right place.
  • Continuously optimize your user experience.
  • Use both online and offline strategies to boost your marketing performance even more.
  • Focus more on authenticity to build relationships with your audience.
  • Make performance analysis segments of your advertising campaigns to learn what’s wrong or right with them.
  • Take the help of social media influencers to increase your consumer base even more affluently.
  • Send news and updates regarding your organization regularly to your consumers.

The online marketing cosmos is pretty volatile and unpredictable. Therefore, if you want to succeed in this segment, you’ll have to create new plans and adapt to recent trends and technologies.

Step – 5: Set Up A Check-Out Plan For Your Business

The overall shopping process can significantly impact your consumer’s overall experience. So, you have to focus on it and ensure that everything’s working as smoothly as possible.

In our opinion, you should avoid asking your consumers about their email every time they try to buy something. It can deter many people from buying anything for you.

Instead, make the whole buying process more manageable and utilize different online payment options, such as PayPal, Google Pay, or Apple Pay.

Keep the email section at the below section of your page to avoid obstructing anyone’s sight. If someone wants to get connected, they will offer their email accordingly.

Finishing It Up!

Congratulations, now you are ready to begin your venture in the vast online marketing industry!

However, if you’re just starting up, you might experience various challenges initially. So, we would ask you to follow our guide closely and be patient in your endeavour.

In addition, you must also try to improve your business in any way possible. It may include eye-catching web design, consistent branding, following the trends, etc.

Finally, try to make sure that all of your required boxes are checked before you begin your business. This way, it will be easier for you to succeed as a business owner and promote the growth of your online store.

Author Bio

Steve Smith is a professional blogger. He is open to take on new challenges in writing different niches and areas of the industry. He has been with LawyersNote , OkayMagazine GlobalBusinessDairy,and TheCasinomagazine to write content and blogs on different niches like Technology and Digital Marketing. Steve Smith believes that if an individual has the correct information at the right time, they can achieve every feat.

Tips for Creating a Great Website for Your Small Business

Author: Eva Benoit

Do you run a small business or want to start one? If so, you might be thinking about creating a website to help market your company and increase sales. But before you start building a website, it’s important to make sure you’re not wasting your time and money by creating a site that won’t help you achieve your goals. To create a great website for your business, check out these tips presented by Designweb Louisville.

Tips on Designing Your Site

Designing your website is important. Even if your site gets 10,000 hits per day — if people don’t like the design they won’t come back. A successful business website needs to be clean and uncluttered so visitors can find what they want quickly and easily. Here are some simple steps you can take to design your website successfully:

  • Have clear calls to action (CTA)
  • Use consistent styling and colors
  • Make navigating your website easy
  • Make forms clear and easy to fill in
  • Making it accessible to those with disabilities
  • Provide a search function

Optimizing for Search Engines

The most important secret of all is search engine optimization (SEO), particularly if you’re running an e-commerce site or your business depends on traffic via search engines. Optimizing involves spending some time working out what keywords people are typing into Google to find products like yours, and making sure those keywords are used within your website. Search engines look at these words as signals of relevance, so they’ll send more visitors your way if they pick up on them.

Tracking Your Progress With Analytics

Once you’ve created your website, make sure you’re tracking its progress with analytics. If people aren’t coming back to your site and you don’t know why, then it will be almost impossible to make improvements. Using analytics allows you to focus on results that matter rather than guessing at what those results might be.

User Experience and Customer-Focused Content

A website doesn’t need to be flashy or complicated. In fact, you’ll get more traffic and more conversions if your site is uncomplicated and easy to use. The best way to optimize for user experience is to create customer-focused content: short, powerful descriptions of what you do and how you can help customers. When possible, include examples of work you’ve done so prospects can see your creativity in action.

Different Professionals You Can Hire

The right web development company can develop or redesign a website with branding colors and styles consistent with your identity. They can also ensure your website is fast, secure, and optimized. Finding an expert is as easy as using a good job board. If you need help with marketing your business in Crestwood, KY, there are professionals who can handle everything from content creation to social media management. If you do a search for “average cost freelance web developer,” you’ll find that they cost between $15 and $30 per hour, but you can expect to pay more depending on their skills and experience.

Knowledge is Power

Knowledge is power when creating a great website, and knowing what steps have worked for other small businesses in your industry can help point you in the right direction. Be sure to visit Designweb Louisville for help with business website development.

Author Bio

Eva Benoit specializes in helping professionals with stress and anxiety but welcomes working with people from all walks of life. She works with her clients to discover and explore avenues that will bring them balance, peace, and improved overall well-being that can last a lifetime. 

Digital Marketing In 2022 – Top 3 Reasons Why Small Business Need It

Author: Motif Creatives

Digital Marketing in 2022 – Top 3 Reasons Why Small Business Need It

When starting a small business, the focus is often on how to reach your first customers. They can rely on traditional advertising methods, such as print ads, coupon posts, or large roadside signs. They can be trusted because they know they are offering a good product or service, and it will take time for customers to reach them.

While this strategy can lead to business growth, there is a better and simpler way. First, small businesses need to consider a large market for online customers. No small business, no matter how new, should be forgotten in this vast market.

Don’t postpone Digital Marketing anymore?

Why do you decide to put time and effort into digital marketing? Different small businesses may offer different reasons to avoid this type of market, but in the end, the delay is the delay.

Small businesses sometimes feel they don’t have the time or money to compete online. They think they can face many problems at once and are still learning all the intricacies of e-commerce. Most of them can choose to go slow and stick to one or two main types of advertising. Thus their business will grow over time.

They may think that the best strategy is to wait for customers to arrive. Because they have a small business, they may think they need few customers.

This is not a good practice. There is no guarantee your business will attract customers because it exists, and even then, you may not attract as many customers as you need to make your business successful. You have to implement new strategies like the countdown timer plugin to create a sense of urgency for people to make a purchase decision faster. Digital marketing involves both strategies for your online store as well as for social platforms.

Top 3 Reasons Why Small Business Need It

#1. Your Customers Are Online

If you’ve avoided digital marketing, is it because you think you’re not ready for it? Do you think you need time to calm down and then understand what digital marketing is?

The problem with this approach is that your customers and suppliers are online. This. Today. They seem to be looking for a company like yours, but if they can’t find you, they’ll probably choose another one.

This is how people trade today. So, for example, if someone is interested in your business or your public domain and wants to know about your trademark, the first thing they do is search the web and find out what works. After that, they’ll find out about you.

They hope to find you there with your website and social media ads. In addition, they can look for reviews to see what other people say about your company and whether it is an excellent place to do business.

If a customer can’t find you online, they may think your business doesn’t look right. It is very likely that many of these potential customers will decide not to value your business and will quickly switch to something else.

Once they have made that decision, they are unlikely to return.

#2. Reviews Matter

Online reviews can attract or enhance your business’s ability to attract new customers or businesses. While all businesses can share their products or services, other customers can provide accurate and unbiased information. If you get a lot of information from trusted sources, your business can stand out from the competition and build trust even if they don’t appear on your website.

The most helpful business search is through Google Business. They are the most trusted and visible resource, and your Google business listing allows people to visit or call your site. Facebook is another excellent source for web reviews, and you can use it to create a newsletter on your website, but Yelp is great for restaurants, hotels, and entertainment businesses.

To increase the number of reviews, link to Google’s list of companies to review for customers. Even if you get all five stars, the low -performing companies get more minor changes than the 100+ listed companies, even if some of them are low.

#3. The Rise of Voice Search

Voice research has come a long way in recent years. More Americans are using devices like Amazon Alexa and Google Home than ever before. By 2022, more Americans are expected to use in-depth research than ever before. Gartner predicts that the entire web-based investigation will begin with sound.

This means that it is vital to satisfy your voice requirement to find you, Siri, and Alexa. Let’s talk about how in a minute. But first, let’s discuss another small business model.

Small Business Marketing Strategies for 2022

Below are the marketing strategies for small businesses in 2022 that they can achieve, no matter how much money they invest in their market budget.

  • Respond to Customer Reviews

The majority of the online stores did not respond to the review. This is a big mistake. First, it helps build customer loyalty. A simple thank you can help make a good impression on your customers and encourage them to return. In addition, responding to reviews can improve the quality of your research business. Finally, Google has proven that responding to reviews will help your SEO.

  • Implement Webchat to Your Website

Webchat works for business. Because it’s much easier than other media: phone and email. Most people today try to avoid phone calls whenever possible, and emails are often ignored. Webchat offers the best of both worlds, customer friendliness and a great way to get answers to your questions.

  • Stay Active on Social Media

While you may already have a Facebook profile page, remember to stay active on social media. Consumers today expect to operate companies on social media platforms such as Facebook and Twitter. While it’s true that Facebook has few opportunities for traditional advertising, these business customers are expecting to post on social media regularly.

Conclusion

Digital marketing will allow you to meet your customer’s expectations. You can gradually get to know them and what they hope to achieve. Do a little research or try to get to know them. Listen carefully to their comments or survey responses.

This is how you start building relationships with your customers. You can be more than just a business. You will become a reliable partner. People buy a lot more from companies they have already bought from.

Compared to advertising on TV, radio, or direct mail, digital marketing costs more while reaching a larger audience. . Using online marketing to promote your small business can help you have a better chance of success.

Big Branding Strategies to Utilize for Small Business Success

Author: David Dixon

As a small business owner, you likely have a million things on your to-do list. Revenue, employees, production, customer loyalty… amongst these critical elements, branding may not be top of mind for you. Perhaps you even think branding is best left to the big shots, who have the excess revenue to devote to marketing budgets. If you’re thinking along these lines, it’s time for a major strategic overhaul.

Businesses that go big on branding pack a punch and stand out. Grabbing customers’ attention (and keeping it) is the best way to plump up that bottom line. Want to learn about some easy branding best practices? Designweb Louisville breaks it down.

What Exactly Is Branding?

Let’s get one thing very clear. Branding is more than just slapping a logo onto your socials and calling it a day. Instead, it is indicative of your company as a brand and the values it stands for. Branding presents an overall image of your mission and customer services and gives customers insight into the products and services you offer.

Why is it important? Well, consumers want to shop at a cohesive and consistent brand that ups the quality of their buying experience. Most businesses today invest in branding, which means that you’ll need excellent graphics, text, and design to get a leg up on your competition and stand out.

How Can I Reach My Target Market Through Branding?

Well, the two are intrinsically linked. When brainstorming for your business, you likely honed in on a particular audience or demographic to cater your services to. This might be based on interest, age, occupation, income, or gender. Zenbusiness attests that you should think a little bit harder about your target audience and what they might be looking for in business branding. For example, a younger demographic might want to see consistent branding across socials, including TikTok integrations. A wine lover demographic might wish to see witty quotes and sassy visuals when shopping for their new favorite wine. By playing to these target use cases, you’ll be getting the most bang for your branding buck.

How Can I Get Started on Branding?

Start by deciding whether you want to go the DIY route or if you want to get the professionals in. When it comes to coding and web design, you’ll want to get pros in to do their magic. However, most small businesses don’t have the expendable budgets to get expert designers in to do the work – at least, not all of it. But there are many graphic elements that you can do yourself just as well (and shh… for much cheaper).

For example, creating an eye-catching banner for your socials or site is a great way to build brand awareness and can be achieved even by novice designers. Use an online banner maker to create a unique and personalized banner for your branding needs. All you need to do is find a banner that works with your more significant brand identity and then add in text, font, color, graphics, images, and even video. It really is that easy! Similarly, social media posts with your logo and consistent branding can be easily DIYed too. Getting smart about which elements to manage yourself will be critical for small businesses low on start-up funds.

In our increasingly digital world, consumers learn more about businesses online than through any other space. And according to this 2019 survey by Hubspot, 70% of reviewed shoppers said that graphics and cohesive design played a significant part in their buying decision. Thus, be sure to include branding in your next campaign strategy to take the business world by storm.

Designing and branding a website doesn’t need to be complicated. At least, that’s what we believe at Designweb Louisville. We offer competitively priced web design and development services to help you build your dream site with ease. Click here to check out our services, or contact us at hello@designweblouisville.com for more information today!

5 Perfect Examples of Professional B2M Landing Pages

Author: Eleanor Hecks

Your landing page can make or break a marketing campaign. Once you’ve secured a potential customer’s attention, it’s up to your landing page to secure the conversion by convincing them to move along the sales funnel.

Best practices for landing pages can help most businesses lock down sales. However, B2M businesses can’t always use these practices. Because a B2M company has multiple audiences with differing needs and pain points, multiple persuasive strategies and branching landing pages may be necessary to convert the most visitors possible.

These five landing pages from B2M businesses are perfect examples of how to stick the landing and design a page that encourages your diverse audience to get interested.

1. Olympic Garage Door

Often, B2M businesses sell products and services that are similar, but not the same, to their different audience segments.

To provide these different segments with the best information possible, a business needs to split its sales funnel carefully. Online, this means directing customers to a business or individual consumer page as they may need.

This landing page from Olympic Garage Door shows how you can split the sales funnel at the precise moment to ensure all visitor questions are answered without doubling up on content unnecessarily.

A large, central page element provides more information on garage door installations. This information is relevant to the business’s entire audience.

Below the main feature are several smaller images that link to more specific pages, providing info that only business customers or individual consumers may need.

A navigation bar at the top of the page provides additional options. It will allow visitors to find the information they need if they get lost while browsing.

2. Adobe

Sometimes, customer and business needs are closely aligned. For example, a business like Adobe sells graphic design illustration software to enterprise and individual consumers.

These are highly divergent audiences in many ways, but Adobe’s business model means that they’re looking for similar services. As a result, Adobe can advertise to both audiences without branching the sales funnel early.

This page from graphic design and illustrator software developer Adobe shows how you can serve both your business and consumer audiences when they’re looking at pricing.

This strategy works best when you have an audience of both businesses and individuals that use mostly the same products in mostly the same way. For Adobe customers, whether you’re a big business or an individual, you’ll still be dealing with licenses, subscriptions and Adobe’s cloud-based software service. The primary difference between business and individual needs is scale. This page effectively communicates how pricing will change as demand scales up.

Breaking out the pricing offers specific information on the differences between business and consumer services without splitting the audiences too early.

Reducing complexity like this will ensure that business and individual customers are less likely to get lost while navigating your site.

3. Amazon

Sometimes, the boundaries between a business’s “B” audience and “C” audience can get blurry — especially when a company is particularly large, multinational or well-established among both business and individual customers.

If it is unclear where one segment of your audience ends and another begins, emphasizing the flexibility built into your business plan can reassure customers that you have the resources they need.

This landing page from Amazon shows how you can demonstrate your business’s flexibility when talking to multiple different audiences simultaneously. Language like “selling plan,” “business category” and “fulfillment strategy” let companies and individual sellers know that Amazon’s services can support them.

Linking to resources on this page also makes it easy for visitors to learn more if they’re unsure of what they need.

4. Verizon

On the other hand, your business and consumer segments can have very different needs. You may also need to segment your audience much earlier in the sales process to ensure they get accurate info.

This page from Verizon shows how you can emphasize one audience segment, letting them know they’re on the right track. The word “business” appears multiple times on the page, in both large and small fonts. The page visuals both reinforce Verizon’s brand and emphasize that you’re looking at a business product.

Customers who are after individual plans can always click on the “Personal” tab at the top left, and each page makes it very clear that moving forward will mean proceeding down the sales funnel for a business plan.

5. Farmers Insurance

The best B2M landing pages can emphasize benefits while anticipating divergent needs. This landing page from Farmers Insurance shows how a business can balance these two landing page characteristics.

This landing page offers labeled links to specific insurance types — including home, auto and business insurance. It also includes figures on how much customers save on average by switching to one of those insurance types.

This information ensures that all customers will find a way on the landing page to move forward, no matter what segment they’re in.

Use the Right Designs for Your B2M Landing Pages

Your landing pages will have a significant impact on how well your marketing works. Design strategies that consider the needs of both business and individual customers will work best for B2M businesses.

Knowing when to split the sales funnel and how to provide information to multiple audience segments will help you ensure your landing pages are ready for your entire audience.

Effective site navigation will also help. If visitors get lost while browsing, they’ll always have a way to find what they’re looking for.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Making the Most of a Limited Ad Budget in 2021

Author: Lee Barrett

Creating adverts is a cornerstone of any online marketing strategy. Adverts come in many shapes and sizes and you can create both free and paid adverts. For example, you can advertise your products and/or services via social media. Alternatively, you could use Google Ad credits or even create premium Google listings.

But how do you do all this with a limited marketing budget? Not every business has vast amounts to spend on marketing. In the article below, we give some tips on making the most of your budget in 2021 for marketing.

1. Use free resources to create marketing media

One of the simplest things you can do to make the most of a limited ad budget is to utilize free tools and resources.

There are hundreds of free programs, apps, and web-apps for marketing. For example, LogoCreator.io is a simple free tool that allows anyone to create logos for their marketing and adverts. Canva is another great example. This is an online graphics platform that you can use to create marketing and advert media for free.

2. Boost organic SEO to improve your exposure and search rankings

Organic SEO is the basic SEO relating to your website. This is something that anyone can generally improve, without extensive SEO experience. Having a solid level of SEO can help boost the effectiveness of your marketing.

You can do many simple things like adding METAdata to your web pages. Also, you can include keywords in your written content. Another simple trick is to add Alt Tags to your images that contain keywords.

3. Do keyword research so that ads are targeted

Most of your adverts and marketing will contain keywords and keyphrases. These are words and phrases that your customers are likely to search for.

To make your ads more effective, you should try and do keyword research beforehand. Keyword research involves finding suitable keywords that relate to your business. It also involves finding keywords that other businesses are not trying to rank for, or keywords that you should easily be able to rank for. Google Keyword Planner is a free tool you can use to do this.

4. Research your target demographic so that your adverts reach the right people

Understanding your target customer is one of the most effective ways to make your adverts successful. Many businesses make the mistake of creating generic ads and marketing that could appeal to a wide array of customers.

Whilst these may be successful, a targeted advert campaign that is specific to your ideal customer should see far more success. Spend time researching your target customer. This could include things like age range, sex, income, and geographical location. Google Analytics is a simple tool that you can use for customer research. 

5. Set goals for your adverts and marketing campaigns

Lastly, you should set realistic goals for what you want to achieve with your adverts and marketing. If you do not set goals, how can you hope to assess the effectiveness of your marketing? 

The goals should be realistic in relation to your business, budget, and your expectations. At the end of an ad campaign, you can then review it’s success and compare it to your goals. This is a simple and effective way to continually improve.

As you can see, you don’t have to have a huge marketing budget to create effective ad campaigns. You can be successful on a small budget. All you have to do is use the right tools, take advantage of free software, and do your research beforehand.

5 Tips on Online Marketing with Web Design for Small Businesses

Author: David Anderson

There are billions of searches that search engines like Google and Bing get on a daily basis from consumers across the world. According to research, around 97 percent of consumers research their required products or services online to find local options or to check reviews. As a small business owner, you should know that your website is likely one of the first things that most consumers will notice about it.

On the basis of its design and features, a lot of people will form opinions and decide whether to make a purchase or leave. Think of your web page as a promotional tool or platform through which you can create brand awareness and experience growth.

If you want to achieve the desired results with online marketing, you need to focus on the web design and invest in it. Here are some tips that could be useful for increasing the reach of your small business.

  1. Reduce Loading Time and Friction

When you are involved in the designing process of the website, it is important to keep in mind that visitors judge your brand through your website. Make sure you have your logo plastered on every page, which you can easily get from a professional logo design website.

Moreover, the loading speed of your website should be within seconds. Large image files, lots of videos or animations and flashy design elements can slow down the web page and take longer to appear. This could result in visitors closing it and moving away to a competitor.

Your website only needs to have relevant content and visuals which include your brand logo, portfolio of work or product images, and interactive call-to-actions. This way, there is minimal clutter and you can reduce any friction which can prevent consumers from navigating to another link or category. The audience today has many options and an attention span that lasts about 8 seconds.

In order to make sure that they remain on your page and market your products or services to them, you should optimize the website for less loading time. It is also crucial to get rid of elements which cause friction so it’s easier for people to interact and take the required action.

  1. Use Clear and Original Images

The product catalog and imagery on your website is one of the most critical factors in web design. As a small business owner, you need to attract the attention of the visitors with the images on your website. It’s how you can market what you have to offer effectively and convince people of your authenticity as well.

One of the best ways that you can make the most of your web page is by using clear and original pictures of products or your work. While there is nothing wrong with picking stock images and using them, original photos go a long way in online marketing. They can set your business apart from the others and highlight its unique factor to the audiences.

With stock pictures, you may end up appearing similar to the others as another website might have the same one. To avoid this, you can use a small part of your marketing budget to hire a professional photographer and use those images for the catalog or the main page.

  1. Add Home Page Scrolling

While you want to keep all the information compact and make it easier for the website to load faster, you can still create an interactive home page. Previously, WordPress expert designers and brand owners paid a lot of attention to engaging consumers above the fold. Now, it is actually considered good web design when people can easily scroll down and find relevant information and options beyond the first two folds of the web page.

By adding home page scrolling to your website, you can include more CTAs (call-to-actions), images and contact information to help visitors find what they want. There are a lot of websites of small businesses such as Birchbox which have an attractive home page design going below the fold.

  1. Incorporate Social Sharing Buttons

This is actually very important and can boost the credibility of a website and create awareness as well. Incorporating the share link or blog feature on social media networks such as Twitter, Instagram or Facebook is always a good idea for online marketing. This way, you can make it easier for people to post your blog or promote a particular product to their followers or friends.

If you take the example of Soko Glam, you will see how the Korean Skincare brand has used this to their advantage. In their web design, the company has included an option to share their blogs in ‘The Klog’ section and within their product listings as well.

  1. Have an FAQ Section

There are a number of people who go through the FAQ section of a website before sending in queries or contacting the company. By including the section in your web design, you can provide a good user experience to the consumers and give them the answer to the basic questions related to pricing, shipping or brands.

Nowadays, almost all big and small websites feature an FAQ section in the menu bar or within the footer. This helps people find it quickly and go through the relevant information.

To Sum Up

These are some of the tips for online marketing with web design that could help take your small business to the next level. If you apply them and make improvements in your website, you could generate higher traffic and boost conversions as well. While designing a web page, it is a good idea to keep a few of these in mind so that your website can compete with bigger brands in the digital world.

Author Profile

David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.

Best Email Marketing Software for Small Businesses

Author: Sara Williams

As a small business, you have a lot of constraints. You have a limited budget but are in dire need of more staffing. Before making a small decision, you need to look at your budget to make sure that the decision you make will be profitable. And more importantly, you need to make smarter decisions when it comes to the software you implement. You are choosing software to do some of the vital tasks because you do not have the resources to do otherwise.

That said, email marketing tools are on the rise. There are nearly 450+ options for you to choose from. Hence, we have put together some of the best email marketing software available in the market. These tools not only enhance your marketing operations but also save the time you spend on sending emails.

1. PeppyBiz

PeppyBiz offers a wide variety of software solutions. Among which, is the powerful email marketing software solution. Our software is perfectly tailored to fit small businesses. Our experts have packed the software with plenty of optimised email templates for you to choose from. You can use themes that match your brand and customise all you want.

On the technical side, our software enables you to send targeted emails and triggered emails. You can create automation sequences to deploy personalised mails at the most opportune time. Our software also allows you to integrate with many other tools making it easy for the transfer of customer data. By opting for our software, you also get advanced features like A/B testing, real-time statistics, etc.

2. NotifyVisitors:

With NotifyVisitors, you get a software suite that combines the power of email marketing and marketing automation under one roof. You can also make use of the advanced analytics tool to arrive at better automation workflows.

It also boasts a sophisticated segmentation tool that saves a lot of time for your marketing employees. You also get intuitive extensions and integrations to make your email marketing venture smoother.

3. Sendinblue:

Sendinblue is one of the best email marketing software for transactional emails. With this software by your side, you can always be sure that you send GDPR-compliant emails every time.

For expert users, the software also offers developer tools. So you can customise the software to suit your business needs. The software also has automation tools that specialise in send-time optimisation. So you deliver the content at the right time.

4. Drip:

Drip is a popular name among e-commerce businesses. It has all the features of the above-mentioned best email marketing software. In addition, it also has numerous integration options with popular e-commerce platforms like Shopify and WooCommerce.

It has tools like revenue analytics and multi-platform communication as well. All these combined make it a powerful tool for e-commerce businesses. Plus, it also has an interactive visual automation builder to make things easier.

5. Autopilot:

Autopilot, as the name suggests, focuses entirely on email automation. It understands that personalization is the key and leverages the user data where necessary. Most businesses who use this software attest to them as the easiest and the most simple to use interface.

Their visual automation builder allows you to add emojis, stickers and descriptions for quick identification. Simply put, there’s no unnecessary clutter.

6. MailerLite:

MailerLite is the most affordable option for SMBs that do not have much capital to spend. But, it still manages to offer some of the latest features and tools. If you are a beginner who wants to experiment with email automation, then MailerLite should be your first choice.

You can create and manage multiple email campaigns with ease. And the creators of this software are constantly giving out quality updates. Moreover, you wouldn’t get to experience automation for a small price anywhere else.

7. Benchmark:

Talking about the affordable and best email marketing software, Benchmark offers you many powerful tools for free. It includes a drag and drop builder, simple automation and reporting tools in their free version. Their website claims to provide a reduced customisation time. According to many businesses that use this software, it is true that it offers a simple UI and an impactful UX.

It also has advanced features like an HTML email editor and RSS emails. Another exciting feature of this software is the inbuilt photo editor. You do not need to be an expert in manipulating photos using photoshop when you have image editing tools in your email editor. You can also view your emails in a different environment (say mobile devices) to check compatibility.

8. Mailchimp:

Mailchimp is a fairly popular tool among SMBs and enterprises alike. Many business owners accredit them as the best email marketing software. Initially, you can start using the software with basic features free of cost. But to have automation and other such tools, you need to upgrade to a higher package.

Now that Mailchimp has become an all-in-one tool, you can perform all marketing operations using the same software. It also comes with options to integrate with WordPress, Magneto and Shopify. However, you get customer support only through email. But for running a business, time is of the essence. So that is the only drawback of Mailchimp.

9. GetResponse:

GetResponse is another well-known software among marketers. Attracting customers to click on your emails is the primary objective of this software. It lets you create beautiful forms, templates and landing pages. Moreover, it also has A/B testing, user tracking and autoresponders, which make the work of a small business easier.

By choosing this software, you get a live support team ready to help you with any issues. Their website is full of learning materials and videos to help their customers with the software. So you do not need to invest in training sessions too.

10. Constant Contact:

Constant Contact is an emerging software with impressive tools to offer. It also has a small learning curve. Meaning, it will fit in well with a fast-paced small business. You can conduct drip campaigns, surveys and polls using this software.

Another interesting feature is the built-in social media sharing tool. So, you can also schedule your social media posts using this software. Just include in the automation sequences and your emails and social media ads are good to go.

Conclusion

Finally, it all comes down to your budget and how the software will impact your business. Hence, try to look for free trials of the software before fixing one as the best fit,

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide variety of AI-powered business solutions that streamlines your business. Check out our products today!

Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customized email templates through email marketing software.